The
Triune Of Business Success
by John Colanzi
Internet
businesses are springing up daily. Many first time
entrepreneurs are lured by the ease with which a
business
can be started online and the dream of fast riches.
The world of
online business has fulfilled the dreams of
many an entrepreneur, but for many more it's become
the
"Boulevard Of Broken Dreams."
Why is that?
Why have the
dreams of so many new business owners become
nightmares, while others seem to strive
effortlessly?
That question
haunted me for years. I would make a couple
of dollars and then hit a brick wall.
What was I doing
wrong?
I finally
realized, it wasn't what I was doing. It was what
I wasn't doing.
There are three
key factors necessary to succeed in business
online or off. I call them the "triune of
business success."
Once I started
following the "Triune" sales came easier and
running my online venture became less stressful.
Successful
entrepreneurs follow these three rules. Some do
it consciously, others do it naturally.
So what are the
three legs of the triune?
1. Knowledge
Your starting
point on the road to success is knowledge.
You have to begin a study program. You must learn
as much
as you can about your product or service.
You also have to
begin a never ending study of how to
market and promote your product.
You have to learn
in order to earn.
As your knowledge
increases, so will your confidence.
2. War Chest
The second leg on
the road to success is to evaluate your
war chest.
How much money do
you have to invest in your business?
Don't use money
you need for maintaining your lifestyle.
Use money you won't miss.
Once you start
dipping into money you need for everyday
expenses, the fear of loss will color your
decisions.
Scared money never
wins!
What if you don't
have money you can afford to lose?
You have to spend
your time.
Periodically
evaluate your war chest and decide whether to
spend your money or your time.
3. Marketing Plan
The final leg of
the "Triune" is your marketing plan. You
have to develop a systematic plan of marketing and
promoting your business.
Your marketing
plan will be determined by your knowledge
and capital.
Having a system
will take the guess work out of building
your business. You won't have to agonize over every
decision.
You'll be able to
"pull the trigger."
Your marketing
plan is your road map to success.
Build you
knowledge base, evaluate your capital and develop
your marketing plan.
You've been given
the "Keys." Its up to you whether or not
you use them.
Wishing You
Success,
John
http://www.internet-profits4u.com
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Copyright (c) 2001 John Colanzi.
John publishes the "Street Smart
Marketing" newsletter.
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