How
To Write To Persuade
by John Colanzi
I'm sure you've
seen those ads that grab your attention and
have you ready to pull out your wallet or credit
card. They
are literally making you an offer you can't refuse.
Don't you wish
your ads were that persuasive?
Are the marketers
who wrote these ads natural born writers,
or is there a formula that you can learn?
Writing to
persuade is a skill that can be learned, like
any other skill. It's just a matter of breaking
down the
process into four simple steps.
Step # 1.
The first step in
writing your killer sales letter is to
identify your target market.
This seems simple
enough, but how many marketers do it?
When reading some
of the ads I get in my inbox, I have to
wonder.
I don't want to
burst your bubble, but the truth is, not
everyone on the planet is a prospect. Concentrate
on those
who are.
Before you begin
your ad campaign identify your target
audience.
Step # 2.
Once you've
identified your target market determine what
their major problems are.
* Do they need
more money
* Do they need to
save time
* Are they
interested in improving their health
Sit down and
determine every problem that your prospects
have and decide how your product or service can
help solve
their problems.
There are no
shortage of problems, but there is a shortage
of problem solvers. Start thinking in terms of
becoming a
problem solver and you'll always be in demand.
OK, you've
identified your market, you've determined what
problems they have, now you're ready for the next
step.
Step # 3.
The third step in
writing your killer copy is to let your
prospects know that there is a solution to their
problem.
Not only is there a solution to their problem, but
you have
the solution.
Remember these
three magic words, "I can help."
Identifying the
problem is not enough. You have to show
the reader that there is a solution and you have
it.
Tell them every
benefit they will get when they order your
product or take advantage of your service.
Let them know you
can help them make more money, save time,
or improve their health.
Step # 4.
The final step in
creating killer ad copy is getting the
prospect to take action.
Identifying your
market, determining their problems and
letting them know you have the solution, is not
enough.
You have to make
them act.
You have to create
a sense of urgency.
There are many
ways you can do this. You can offer a
special discount for fast action.
You can offer
special fast action bonuses.
Ask for the order.
Let them know they
don't have to put up with their problems
another day. You can solve them right now.
These four steps
are a basic outline to get you started.
Start studying the
sales letters you read and break them
down into the four basic steps. Determine how
effective the
writer was in covering the bases.
Make notes on how
you could improve on the sales letter.
Learning to write persuasive copy is a life long
venture.
You can write
persuasive copy. You have the basics, the
rest is up to you.
Wishing You
Success,
John
http://www.internet-profits4u.com
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Copyright (c) 2001 John Colanzi.
John publishes the "Street Smart
Marketing" newsletter.
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