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Keeping In Touch With My Online Family
Helping you build your successful, home-based
business one step at a time.
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Issue #60 Date: August 20th, 2002
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The significant challenges that we face today cannot be
resolved by the same level of thinking that created them.
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KIT is by subscription only. Unsubscribe details at the end
of this ezine.
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In This Issue
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=> Publisher's Corner
=> Feature Article
=> Review: Products or Services
=> Inspiration
=> Special Feature
=> Hot Tip
=> Ezine ADventure
=> Reader's Corner
=> Ad Swaps
=> Success Links
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Publisher's Corner
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Hi {FIRSTNAME} and welcome to today's issue of Keeping in Touch.
A big, warm 'hello' to all our new subscribers.
In our haste to get our website published, we may neglect some
of the important steps needed to create an effective web
presence. You have to understand from the outset just who you
are trying to reach. Who will your customers be? What will
you offer in the way of products/services? What will your
main focus be?
Give this some real thought. Then 'map' your ideas on a piece
of paper so that you can see how you will link everything
together. The importance of this will be clear when you can
see whether your pages flow into each other with ease.
Creating this map on paper will save you so much time later.
This is especially true once you have already created a template
and have published your website. Then it's not as easy to make
the changes you think of later. If you have to change your
site later, you have to remember to keep the same links in
the new pages. Otherwise any ad campaigns you are running
will not work.
Do some research. Take a close look at the way some of the
sites you visit are presented. Make a note of what you like and
don't like so that you can refer back to your notes. Keep an
open mind to new technology and how it can apply to your own
website. You'll want to eventually automate as much as you can
without losing touch with your client base. You have to be
prepared to keep on learning. Most important -- remember to
have fun!
Today's Feature Article comes to us from Bob Leduc. Bob gives
us down to earth tips in 4 Ways To Get Your Prospect's Attention
Fast. Keep these suggestions in mind for your next website or
ad campaign.
Larry Dotson shows you How To Create A Sales-Pulling Order Page!
in our Special Feature. There are so many 'offers' being put
in front of you every day. Here are some of the things you can
do to make your offer different. Make your prospective
customer stand up and take notice.
Be sure to look over the 'Hot Tips' section today.
Have a great day {FIRSTNAME} and keep on smiling.
Lois M. Jeary
Publisher, KIT and KIT Klassifieds
mailto:lois@home4success.com
<a href="lois@home4success.com"> AOL Click Here</a>
http://www.home4success.com
<a href="http://www.home4success.com"> AOL Click here</a>
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Feature Article
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4 WAYS TO GET YOUR PROSPECT'S ATTENTION FAST
Copyright 2002 By Bob Leduc
Can you remember the last dozen advertising messages beamed
at you today? Can you remember even one of them? Most people
can't.
This illustrates the biggest obstacle you need to overcome
to successfully promote YOUR product or service. You must
capture your prospect's attention in the first few seconds
or your sales message will be ignored. This is especially
important on the Internet where a visitor can simply click
away from your website -- forever.
Here are 4 proven techniques you can use to quickly capture
a prospect's attention. They apply to all media including
the Internet.
1. MAKE A DRAMATIC STATEMENT
Did you ever write a headline for an ad, web page or other
sales message? You probably used a dramatic statement. It's
the most obvious way to get someone's attention. For
example:
"Lose 8 Pounds In The Next 2 Weeks Without Dieting"
"My Doctor Uses These Nutritional Products"
"Double Your Sales And Reduce Your Advertising Expenses
TIP: Your dramatic statement will be most effective when it
describes a major benefit for your prospect.
2. SURPRISE THEM WITH SOMETHING UNEXPECTED
Unexpected surprises always attract attention. It's often
negative attention caused by something going wrong. But you
can also use an unexpected surprise to attract positive
attention. It happened to me last week.
The office supply company I use sent me a letter announcing
an automatic $50 deduction off my total bill for this month.
I immediately placed an order for items I wasn't planning to
buy for another month or two. I even stocked up on several
items I normally buy elsewhere. Their unexpected surprise
got my attention and generated a large order during a month
I hadn't planned to order anything.
3. ASK A PROVOCATIVE QUESTION
I once saw a direct mail letter that began with the
question, "If you're such a smart executive why aren't you
making a six figure income?" Not many executives could
resist reading that letter, especially if they weren't
making a six figure income.
Provocative questions startle your prospects and compel them
to find out more. Here are 2 more examples of provocative
questions:
"Why are you paying so much for your health insurance?"
"Do you really expect to get rich working for somebody else?"
4. GET PERSONAL
Personalization also attracts immediate attention. Your
personalization can be individualized or group oriented.
Use INDIVIDUALIZED PERSONALIZATION when you're communicating
directly with one person by email, postal mail, telephone,
etc. Use your prospect's name. It's the number one attention
grabber. Merge it into the subject line and the opening line
of your email message. Do the same in your postal mail.
Include other personal information you know about them. But
be careful not to overdo it.
You can personalize with a name when you're communicating
directly with one prospect. But how can you get personal
with a prospect visiting your web site, reading your ad or
listening to your radio commercial?
Use GROUP ORIENTED PERSONALIZATION when you're NOT
communicating directly with one person. You can get personal
by referring to known characteristics of prospects in your
targeted market. For example, use phrases like:
"When you started your business..." for business owners.
"Your favorite NFL team..." for sports fans.
"Every mother knows..." for women with children.
Group Oriented Personalization isn't as effective as using a
person's name. But it still attracts attention because your
prospect can react with, "that's me".
Take some time today to plan how you can use these four
proven techniques to attract more attention to your sales
messages. The results will probably surprise you. So will
the increase in your sales and profits.
Bob Leduc is a Sales Consultant with 30 years experience in
generating low-cost leads. He recently wrote a manual for
small business owners, "How to Build Your Small Business
Fast With Simple Postcards", and several other publications
to help small businesses grow and prosper. For more info:
Email: BobLeduc@aol.com Subject: "Postcards"
Phone: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV
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Product Review
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Clickalyzer
Clickalyzer is brand new and it could give other tracking
programs such as ROIbot and AdMinder a good run for their
money. This program tracks your ad campaigns in much more
depth.
Benefits:
->Discover where your customers leave your website
->Learn how long they stay on each page
->Find out precisely how much of your page is read
->Unravel the reactions triggered by each campaign
->Remove the guesswork about which campaign is working
->Real time reports keep you up to date at all times
The new way to marketing on the net. Using the Clickalyzer
Marketing Assistant to improve your sales process and your
marketing campaigns is simple and virtually instant: Just create
a new campaign with Clickalyzer and start your campaign! From
that moment on, you can instantly access real-time statistics
like never before revealing exactly how your visitors browser
through your site.
Use clickalyzer to find out what pages of your website are read,
what pages of your websites turn your visitors off, how far down
pages your visitors read and much much more.
http://www.clickalyzer.com/affiliate/home4success/
There is absolutely no issue with privacy here. The details
kept are strictly for tracking purposes to keep you up to date
with your marketing efforts. They also offer an affiliate
program with a two-tier payout of 45%. The default payout is
30% on first level referrals and 15% on second level referrals.
You can check it out here:
http://www.clickalyzer.com/affiliate/home4success/
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Inspiration
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No one is in control of your happiness but you; therefore,
you have the power to change anything about yourself or your
life that you want to change.
Barbara De Angelis, American Relationship Expert
~~~~~~~~~~
Think positively and masterfully, with confidence and faith,
and life becomes more secure, more fraught with action, richer
in achievement and experience.
Eddie Rickenbacker
~~~~~~~~~~
Do all the good you can, by all the means you can,
in all the ways you can, in all the places you can,
at all the times you can, to all the people you can,
as long as ever you can.
John Wesley
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Special Feature
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How To Create A Sales-Pulling Order Page!
by Larry Dotson
Have you ever been at an order page, ready to
enter your order information and...
You were suddenly interrupted and never did
end up ordering?
You hesitated ordering because you would have
to stop and go find your credit card?
You put off the purchase because you had too
much time to think "I really can't afford it right now,
I'll wait?
You procrastinated thinking I can order it later
and never did?
Like you, I've done all these things at least once.
Your selling shouldn't stop at your ad copy, it
should continue to your order page. Nothing is
for sure until they click the little "buy now" button.
Here are seven ways to accomplish this:
1. You could offer extra bonus products on your
order page. This will enhance your product's
overall perceived value.
2. You could summarize your total offer on your
order page. Repeat all the major benefits, features
and bonuses they will receive.
3. You could include a limited time offer on your
order page. It could be a "today only offer" for a
special bonus.
4. You could include some extra testimonials on
your order page. Use one or two of your customers'
testimonials that include specific results.
5. You could tell your prospects what will happen
if they order or don't buy the product on your order
page.
6. You could include a powerful guarantee
on your order page. Give them a lifetime or triple
your money back guarantee.
7. You could include a surprise discounted price
on your order page. Just list your regular price
and then offer a discounted price right below it.
In conclusion, these are just a few of the ways to
keep selling on your order page. Be creative,
and come up with your own strategies.
----
*FREE eBook! "Hypnotic Sales Letters: 92 Hypnotic
Sales Letter Templates!" Just add your product info
and..BAM! You've just written a hypnotic sales
letter in a few minutes! Visit my site to download it:
http://www.ldpublishing.com
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Hot Tip
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Girafa is a free web navigation service that works alongside
your browser providing you with visualization when searching
and navigating the web.
->see thumbnail images of your search results
->see thumbnail images of any link or links
->save thumbnail images of web pages you view while navigating
the web
->send email messages using the visual image of links instead
of text
http://www.girafa.com/index.acr?c=1
I found this one in Start-Smartz - thanks Clarissa.
~~~~~~~~~~
This tip comes by way of Boogie Jack. Here's a list of
known spyware infested software. These programs are known
to be infected with spyware.
http://virgolamobile.50megs.com/spyware/spyware.htm
_____
If you haven't visited Boogie Jack's site, you are missing
out on loads of information. He provides tutorials for
HTML, CSS and so much more. This is a site you'll want to
bookmark and return to again.
http://www.boogiejack.com
~~~~~~~~~~
There's a program called AdAware that will let you know if
you have any of these programs installed on computer. You
can download it free at:
http://www.lavasoftusa.com/
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Ezine ADventure
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An EzineADventure AD. Click Below - Get Your FREE Ads NOW!
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Reader's Corner
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Hi Lois,
Just a note to let you know that I appreciate your
getting my ad in your issue even though I don't send
it to you til 11 pm! You must keep the same hours I
do! LOL No matter how hard I try, it's always late
on Friday before I send out my ads.
With 2 JOB's it's hard to find time to work online
before 9 pm on weeknights. I guess if I didn't have
so many ezines coming in, I'd have more time, but how
do you unsub from your friends?
Anyway, thanks for your working with me AND a great
ezine!
Peg Bastin
nana249@yahoo.com
- Thanks so much for the wonderful comments, Peg. Lois
Free subscriber ads can be submitted to this link only:
mailto:lois@home4success.com?Subject=KIT_K_August_24th,_2002
Reminder: One ad/per subscriber - First 20 are in
5 lines, 60 characters per line
If you need help to format an ad, please use this great little
program:
http://www.jbmckee.com/formatit/reformatit.html
<a href="http://www.jbmckee.com/formatit/reformatit.html"> AOL Click here</a>
To submit an Article:
Please format your articles as well. (65 characters per line max)
mailto:lois@home4success.com?Subject=KIT_Article_Submit
<a href="lois@home4success.com"> AOL Click Here</a>
To share Tools or Tips:
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To make comments or suggestions:
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==============================================
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Have You Read?
*~~~**~~~**~~~**~~~*
The Sizzling Edge
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Subscribe: mailto:sizzling-on@sizzlingedge.com
***Send for your FREE 20-Day Bootcamp - Beyond Luck***
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mailto:20day107@sizzlingedge.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
YOUR success IS my business!
http://start-smartz.com or
mailto:webmistress@start-smartz.com?subject=subscribe_KIT
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
The iCop Whistle Blower! (formerly Monday Memo)
Published by jl scott, ph.d., Director
International Council of Online Professionals (iCop)
http://www.i-Cop.org
If you would like to subscribe, please send the following email:
mailto:whistleblower-on@mail-list.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Success Steps
A publication of Success Synergies
Personal & Business Coaching
http://www.success-synergies.com
*~~~**~~~**~~~**~~~*
Ad Swaps
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Marketing tips, strategies and secrets from the net's most
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~~~~~~~~~~
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<> <> <> <> <> <> <> <> <> <> <> <> <> <> <> <> <> <> <> <>
KIT Memberships include:
~ Honorary membership in C.O.B.R.A.
Council of Online Business Relations Advocates
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<a href="http://www.scaminator.com/cobra/directory.htm"> Click here</a>
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Disclaimer
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All advertising in KIT is accepted in good faith and is offered
as a service to our readers. Publication of the ad should not
be construed as an endorsement of the product, business
opportunity or service being offered. Please refer to the
contact details in the ad for more information about product
or service offered. Use due diligence for all offers.
Free At Last Enterprises reserves the right to exclude any ad
pertaining to hate, race, discrimination or deemed inappropriate
for all readers.
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Keeping in Touch With My Online Family is published by:
Free At Last Enterprises
Lois M. Jeary, Publisher
P. O. Box 88, Elie, Manitoba R0H 0H0 Canada
Phone: (204) 353-4096
Fax: (204) 353-2248
E-Mail: mailto:lois@home4success.com
Website: http://www.home4success.com
<a href="http://www.home4success.com"> Click here</a>
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