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Keeping
In Touch With My Online Family
Helping you build your successful, home-based
business one step at a time.
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Issue #58
Date:
August 6th, 2002
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The significant
challenges that we face today cannot be
resolved by the same level of thinking that created
them.
*~~~**~~~**~~~**~~~**~~~**~~~**~~~**~~~**~~~**~~~**~~~**~~~*
KIT is by
subscription only. Unsubscribe details at the end
of this ezine.
*~~~**~~~**~~~**~~~*
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In This Issue
*~~~**~~~**~~~**~~~*
=> Publisher's
Corner
=> Feature Article
=> Review: Products or Services
=> Inspiration
=> Special Feature
=> Hot Tip
=> Ezine ADventure
=> Reader's Corner
=> Ad Swaps
=> Success Links
*~~~**~~~**~~~**~~~*
Publisher's Corner
*~~~**~~~**~~~**~~~*
Hi {FIRSTNAME} and
welcome to today's issue of Keeping in Touch.
A big, warm 'hello' to all our new subscribers.
I'm going to keep the
comments short today since we have two
excellent articles full of good information.
Our Feature Article
was presented by Elena Fawkner. It's easy
to get caught up in our online efforts and completely
ignore
other mediums of 'advertising'. There are loads of
helpful
suggestions in Offline Promotion Matters Too.
Our Special Feature
comes to us from Charles Burke. The Seven
Simple Secrets of Naturally Lucky People gets right
into the
heart of luck. What is luck? Do you believe in luck?
Have
you ever wondered why some people seem to be lucky all
the
time?
Details for placing
your subscriber ad is contained in the
Reader's Corner.
Have a great day {FIRSTNAME}
and keep on smiling.
Lois M. Jeary
Publisher, KIT and KIT Klassifieds
mailto:lois@home4success.com
<a href="mailto:lois@home4success.com">lois@home4success.com</a>
http://www.home4success.com
<a href="http://www.home4success.com">Click
here</a>
*~~~**~~~**~~~**~~~*
Feature Article
*~~~**~~~**~~~**~~~*
Offline Promotion
Matters Too
© 2002 Elena Fawkner
With all the talk of
the importance of search engine
positioning, online directories, keyword metatags and
publishing
your own ezine, you might be forgiven for thinking
that the
online world is the only one that matters when it
comes to
promoting your online business. Only occasionally will
you see
something like "and don't forget about offline
promotion too".
Why do I need to
engage in offline promotion when I'm promoting
an online business? The reason is simple. The concept
of a
paperless office is all very well, but your potential
customers
live in an offline world. To get their attention, you
need to
reach them where they live. Here's how:
STATIONERY
Every item of
stationery that leaves your office is an
opportunity to promote your website. Make sure your
website
address (URL) appears on every single piece of
stationery
including:
=> business cards
=> letterheads
=> envelopes
=> address labels
=> fax cover sheets
=> checks
=> invoices
=> receipts, and
=> reorder forms.
PROMOTIONAL ITEMS
Tangible promotional
items that people see or use every day are
a great way of keeping your name in front of your
customers and
prospective customers. Make sure your URL appears
prominently
and it will be a constant reminder to visit your
website.
Promotional items
that lend themselves well to this concept
include:
=> coffee mugs
=> paper weights
=> pens
=> t-shirts
=> calendars
=> key chains
=> magnets
=> bumper stickers, and
=> car license plate frames.
PRINTED MATERIALS
Printed materials are
a great way to generate (especially)
repeat business when included with product orders.
After all,
your existing customers are already predisposed to
deal with you
so make sure you take the opportunity to promote your
entire
line of products and/or services to give them a reason
to
return. Here's a few ways:
=> Coupons
Coupons are great to
use as incentives for future purchases.
Offer a range of coupons including percentage off
orders (for
example, "10% off your next order of $20 or
more"), free
shipping or free items (for example, "buy one,
get one free"
type offers).
Coupons can also be
used to generate new business by making
them freely available around the traps. For example,
if your
business is educational software, make arrangements to
have a
supply of "30 day free trial" coupons made
available at your
local school.
=> Gift
Certificates
Gift certificates are
good because they allow your customer to
share their discovery of your products and services
with
friends, family and colleagues. To be effective,
especially in
connection with services, a gift certificate needs to
have a
tangible dollar value to the recipient rather than
merely
offering to redeem the certificate for a particular
service.
This is because the referral customer probably has no
conception
of the dollar value of your service. The potential
customer can,
however, readily appreciate the value of a "$30
toward your
purchase of $60 or more" gift certificate.
=> Product Sheets
Product sheets are a
way for you to make your existing customer
aware of what *other* products and services you offer
in
addition to those they have recently purchased. This
need not be
any more elaborate than a one page price list but it
can be as
extravagant as a glossy product page replete with
photos if your
budget permits.
=> Brochures
Brochures are an
effective way to create a professional image
and promote your products and services at the same
time. Give
them to prospective customers for a quick overview of
your
business and to give them a reason to visit your
website for
more information.
Distribute your
brochure whenever you get the chance: carry them
with you wherever you go and hand them out whenever
you hand
out your business card. Mail your brochure to current
clients to
inform them of additional products and services that
they may be
unaware you offer and to prospective clients sourced
from rented
mailing lists.
Also, get permission
to leave a small stack of your brochures in
places where potential customers are likely to
congregate such
as doctors' and dentists' waiting rooms, local schools
etc..
Another good idea is
to send your brochure to the editors of
your local and regional newspapers together with a
letter
advising of your availability for interview as a local
expert in
your field.
ADVERTISING
Advertising can be as
simple as placing classified ads in your
local newspaper or as grand as purchasing television
advertising
slots. Here's a few ideas:
=> Classified Ads
Place small
classified ads in your local and city newspapers and
include the URL of your website.
=> Yellow Pages
If you purchase
display advertising in the Yellow Pages, be sure
to include your URL.
=> Flyers
One page flyers
advertising your product or service and
including your URL can be printed cheaply and left on
car
windshields or distributed via letterbox drops in your
local
area.
=> Local TV Guide
Your local TV guide
can be a good place to advertise cheaply if
your product or service is of particular interest to a
local
geographic target audience. Again, be sure to include
your URL.
=> Radio
Advertising
Radio advertising can
be an excellent buy for many small
businesses. Call the sales department of several radio
stations
that target your demographic. Be sure to ask about
rates for
different times of day and package deals.
=> Television
Advertising
You're not going to
be able to afford the high price advertising
exposure that's offered by the likes of ABC or NBC but
you
may be surprised at how affordable advertising on your
local
cable channel can be. Contact the sales department of
your
cable provider for details. This type of advertising
is
particularly effective if your product or services is
oriented
toward a specific geographic target market.
=> Direct Mail
Mailing lists of
various sizes are available for rent or
purchase for direct mailing your offer to prospective
customers.
=> Press Releases
Press releases can
act as a form of de facto advertising. Send
your press release to the editors of print
periodicals.
NETWORKING
Any local community
offers ample opportunity for networking.
Each networking function you attend is an opportunity
to
publicize your business and your website. Consider the
following:
=> local Chamber
of Commerce
=> local industry groups
=> school functions
=> social events
=> charitable organizations
=> community functions, and
=> public speaking.
EVERY CHANCE YOU GET
Last but not least,
getting the word out should be a daily habit.
=> Telephone
Every time you answer
your business phone be sure to give the
caller your website address so they can find out more
information
about you and your business. Make sure your website
address
is included in the message recorded on your answering
machine.
=> Mail Inserts
Include a small
insert promoting your business and your website
in every piece of mail that leaves your home or
office.
=> Word of Mouth
Finally, perhaps the
most effective and under-appreciated tool of
them all word of mouth. Talk about your business
and your
website at every opportunity and encourage your
customers,
friends, family and colleagues to do the same. You
would be
surprised at just how many businesses out there owe
their
success to little more than word of mouth referrals.
Successfully
promoting an online business requires a sound
understanding and methodical application of the
principles of
online marketing and promotion.
But to focus on
online methods to the exclusion of offline does
only half the job. Give due attention to offline
methods of
promotion in conjunction with your online promotional
efforts to
ensure the widest possible coverage of ALL of your
potential
markets.
-----------------
Elena Fawkner is
editor of A Home-Based Business Online ...
practical business ideas, opportunities and solutions
for the
work-from-home entrepreneur.
http://www.ahbbo.com
*~~~**~~~**~~~**~~~*
Product Review
*~~~**~~~**~~~**~~~*
Web Design Mastery
Shelley Lowery did a
magnificent job of putting this trio
of ebooks together. You'll refer to these books over
and over
while creating your 'masterpiece'.
Web Design Mastery is
a complete Internet marketer's copy and
paste reference guide. This ebook is a step by step
guide to
designing a professional website.
Advanced Web Design
offers a step by guide to designing a web
page template, step by step tutorial to assist you in
dicing
and manipulating images, step by step tutorial to
creating
image rollover effects, a solid understanding of how
to use
and implement tables and codes that can be used to
spice up
your web page as well as a tutorial to assist you in
developing
an opt-in list, publication and form.
Webmaster Reference
Charts is full of details for HTML, CSS,
Color and Symbols as well as suggestions for
Troubleshooting.
http://home4success.com/go/to.cgi?l=designkit
*~~~**~~~**~~~**~~~*
Inspiration
*~~~**~~~**~~~**~~~*
All of us have bad
luck and good luck. The man who
persists through the bad luck - who keeps right on
going - is the man who is there when the good luck
comes - and is ready to receive it.
Robert Collier
~~~~~~~~~~
You never achieve
real success unless you like what you
are doing.
Dale Carnegie,
1888-1955 American Author & Achievement Expert
~~~~~~~~~~
The success
combination in business is: Do what you
do better...and: Do more of what you do...
David Joseph Schwartz
*~~~**~~~**~~~**~~~*
Special Feature
*~~~**~~~**~~~**~~~*
The Seven Simple
Secrets of Naturally Lucky People
by Charles Burke
We've all seen people
who are just naturally lucky.
They're the ones who
manage to sail through life with more
unexplainable "lucky breaks" and fewer
disappointments than
most people get. Success just seems to come easier for
them.
Where most folks have
to struggle just to get ahead, lucky
people regularly have opportunities just plop down in
their
laps. Of course, they work hard, but that doesn't
fully
explain the special treatment that life seems to
reserve for
them.
It almost appears
that they were born with the proverbial
silver spoon in their mouths. Or born under a luckier
star
than most mere mortals.
Well, cheer up;
neither stars nor spoons are at work here.
All they have is seven simple secrets.
These secrets are
easy little things that you can begin
applying in your own life. And when you do, things
will
start to change for you. Your career will begin to
blossom
in unexpected ways. And one day you'll realize that
now
everyone has started calling you naturally lucky, too.
Ready to command more
luck in your life? Here are the seven
simple secrets of naturally lucky people.
Secret #1. Lucky
people don't believe in luck
I recently
interviewed ten unusually successful business
people for a book I was writing about the role luck
plays in
the lives of successes.
Nearly every one of
them stated plainly they don't believe
in luck.
In the next breath,
however, they told about unending
streams of "serendipitous" or
"synchronistic" events that
routinely happen in their daily lives.
I believe they don't
like the word "luck" because it implies
there's no way to control it. They've learned that
there is.
If you prefer to call
it serendipity or synchronicity rather
than lucky, that's okay. The message here is not which
term
to use. It's about what you can do to get these kinds
of
things happening for you. When they do happen, you can
call
them anything you want.
I've chosen to use
the word "luck" because when I say it,
people have a fair idea of what I mean.
I try to avoid
radical new terms when we've already got a
perfectly good word.
If someone walked up
to you and said, "I help people learn
to cause pleasant improbabilities to occur more
frequently,"
you'd probably look around for the exit.
On the other hand,
when I use the word "luck," you and I are
in the same ball park, concept-wise.
It's okay if our
definitions differ slightly. This happens
to us all the time anyway. Ever seen a husband and a
wife
agree on what "shopping" means? Or "one
hour"?
Most of the time,
even though there are differences, we're
close enough for useful communication.
And that's what we're
doing here. As you read, you'll
gradually find that my definition of luck includes a
steering wheel and an accelerator pedal.
Secret #2.
"Bad" stuff happens to them too
There are several
ways to have good luck.
The most common (and
the most useful) is to find
opportunities in problems.
A friend of mine
says: "There's always a miracle in a mess."
Let's say you and I
are neighbors, and our whole city has a
common problem. Maybe it's infestation with insects.
Or it
could be a serious pollution problem from a nearby
plant.
While almost everyone
is griping and complaining about the
problem, you might decide: "Hey, if I can solve
this
problem, it will help my neighbors, and it can also
make a
profit for me."
Your neighbors only
saw the problem, but you looked deeper
and found an opportunity.
All great fortunes
have been built upon solving great
problems. From the huge railroad empires of the 19th
century, to the communications networks of the 20th,
and now
the software giants of the 21st, they have all solved
problems for people.
Was Andrew Carnegie
"lucky" that he foresaw a huge need for
steel in the 1800s? Some say he was.
But I say he simply
knew how to recognize a widespread need
and turn it into a giant opportunity.
The same is true of
Bill Gates. Many people criticize Gates
for his business practices, but whatever else you
believe
(either way) about the man, you have to admit, he saw
an
opportunity before most others did, and he acted.
That's probably the
most common and the most controllable
way to generate your own luck.
Secret #3. More
people quit than lose
If you knew ahead of
time without a doubt that your
success was guaranteed, how much would you go out and
do?
Would it make any
difference in the kind of things you would
attempt? How much higher would you direct your aim?
Well, a funny thing
happened to me a few years back. I was
sitting and feeling sorry for myself one day because
of all
the failures that I had been through.
Then it suddenly
occurred to me that one particular case
hadn't been a real failure. I admitted to myself
(reluctantly) that I had simply quit too soon. I had
quit
before I'd really had a chance to fail.
Then I thought of
another non-failure.
Then another.
And before long, I
was buried under an avalanche of similar
cases. In fact, I couldn't think of a single time when
I had
actually kept on trying long enough to fail. In other
words,
I had never experienced failure in my entire lifetime.
Only quitting.
A realization like
that will realign your reality.
After that, it's hard
to consider yourself a failure because
you've never failed. Who knows what you might really
be,
down inside?
I began to wonder:
what would have happened if I had stuck
with even a few of those situations just a little
longer?
What if I hadn't been quite so ready to quit?
More to the point,
what about today and tomorrow? What if
I stopped being so ready to throw in the towel and
surrender
too soon? Would I start seeing the number of clear
successes
in my life begin to grow?
The more I played
with that idea, the better it sounded.
I'd like to report to
you that my life instantly and
dramatically changed that day, but it didn't.
Oh, it did BEGIN
changing, but it wasn't the dramatic
turnabout that you read of in books or see in movies.
Instead, each time
I'd find myself in a discouraging
situation, I'd start thinking of all those times I had
just
simply quit trying too soon. And gradually, over time,
I
began developing a new mental toughness that didn't
take
temporary setbacks quite so seriously.
I started finding a
new resourcefulness within myself. My
"keeping-on" average began to go up, and my
"failure"
average started declining.
I count that one
realization among the most important in my
life. Not because it solved a problem, but because it
identified one.
Once I could see that
the problem wasn't even what I thought
it was, I was then able to work on doing something
else
instead.
And you know what? My
luck began improving.
Secret #4. Betting on
losing hands makes losers
Successful poker
players don't play every hand they're
dealt.
If you keep count,
the hands they fold far outnumber the
hands they hold.
That's because a good
card player knows the odds for every
possible card combination. They know whether a flush
beats a
full house and which is more likely to occur.
And they only bet
their money on likelihoods.
They love to play
with amateurs because amateurs play for
"the juice," the emotional charge they get
from throwing
money out on the table, whether they win or lose.
Good players don't
bet on risk, they bet on probability.
Lucky people are very
similar. They know longshots when they
see them, and they may bet, but it's a calculated bet.
Lucky people are some
of the most tenacious people on earth
when it's appropriate.
But they're also some
of the quickest quitters when the odds
don't favor them. In fact, they'll usually opt out of
most
situations before they even begin because they have
learned
to recognize and rank opportunities.
What makes a good
opportunity? First, does it solve a
WIDESPREAD problem? Second, do the people with the
problem
have enough money to pay for solving that problem?
Third, is
it easy to reach the people with the problem? Fourth,
is the
solution a really good one?
If they don't find
all four factors, a lucky person will
walk away because they know it's a losing hand, no
matter
how much they personally love the idea.
So if a lucky person
sees he's holding a losing hand, he
quits quickly and cuts his losses.
Secret #5. Most good
luck comes through other people
Good luck almost
never happens in a vacuum.
Several years back I
read a book by Max Gunther titled "The
Luck Factor."
Most of the details
in that book have dimmed, but I've never
forgotten the core idea: Most lucky breaks are brought
to
you by other people.
Few people find
significant amounts of money on the street
or buried in the backyard. Perhaps even fewer win
lotteries.
Instead, luck comes
more often in the form of opportunities.
You're with a group
of ladies (or guys) who are sitting
around complaining about how it's hard to find
respectable
men (women) to date. Everybody is really getting into
the
problem.
The person next to
you leans over and whispers, "Don't you
wish everyone would just quit whining?"
But instead of
complaining about all those complaints, a
little lightbulb clicks on in your head. You realize a
good
computerized screening service for romantic
introductions
would fill a real need here.
You don't say
anything, but weeks later, when you announce
the new service, and you're flooded with calls from
singles
all over the city wanting safer introductions, all
your
friends whisper, "She's so lucky. Where did she
get that
great idea?"
You know where the
idea came from, but you're not telling.
A great deal of
"good luck" is manually created out of
discomfort often someone else's.
Secret #6. Good luck
favors those who have prepared
Let's say you're
appearing in an amateur play in a little
theater in your neighborhood.
A big-name producer
from Hollywood is visiting a sick
relative, hears about the play, and for a bit of
distraction
decides to attend.
She sees a spark of
something special in your performance,
asks to meet you, and offers you a screen test.
Okay, freeze the
frame for a second.
Are you prepared for
this big break?
Have you done all the
study and the practice and the
foundation work it takes to be a professional? Will
you have
the technique and the skills necessary to do the job?
Or are you going to
try and fake your way through it?
If you're prepared,
you're likely to do well. This means a
giant step toward your dreams.
And if you're not
prepared... well, good luck with your day
job.
Secret #7. You can
attract good things, too
All this talk about
finding opportunities in "bad" events
and developing your skills is important, but there's a
more
sunny side to luck as well.
Internet entrepreneur
Joe Vitale terms it his "Magic
Escalator through Life," and award-winning author
John
Harricharan has titled it "The Power Pause."
I interviewed both of
these men recently, as well as eight
other fascinating people, about how they manage to
stay so
consistently successful.
Every single one of
them has techniques for keeping their
mind tuned to the things they want. And they attend to
this
"mind tuning" every day. They're not casual
about this. Oh
no, they put regular effort into it. Their successes
and
their luck are not accidents.
If you're tempted to
greet this with a dismissive, "Oh yeah,
I've read those positive thinking books," then
you need to
think again.
Yanik Silver, an
up-and-coming star on the Internet tells
how he starts every single morning with a 15-minute
session
in which he goes over his "values and
goals."
Every morning - no
exceptions.
Stacey Hall and Jan
Brogniez go even further. They teach
their clients to attract what they've labeled
"Your Perfect
Customers."
In every case, they
start with their thinking. What they put
into their mind has a direct one-to-one relationship
to what
appears in their life.
The hardest part of
Secret #7? Taking responsibility for the
bad stuff in your life.
If you've got
uncomfortable situations right now, you'll
never have the power to change them until you accept
the
fact that you created that mess... exactly as it is
right
now.
Admit to yourself
that you created your own problems, down
to the last tiny detail, and only then will you take
command
of the power to change those problems.
Fortunately, it's not
as impossible as it sounds at first.
Your mind is like a
bucket. If the bucket is filled with
muddy water, all you have to do is start a steady flow
of
clear, fresh water into the bucket.
Soon, the bucket (or
your mind) is filled with clear, fresh
contents.
Steady daily input of
clear, fresh thoughts will change the
things that appear in your life, without the need for
major
renovation. It just happens. You work on the inside,
and the
outside takes care of itself.
This means you don't
fight the old thoughts. You give them
minimum energy. You don't resist, you don't struggle.
Instead, you put your attention as much as possible on
the
good things you want to appear in your life.
The lucky things you
spend your time thinking about just
start happening for you, and one day you wake up and
realize, "Hey, I'm a pretty lucky person now.
When did that
happen?"
Does this mean you
won't ever have to make any hard
decisions, or deal with any stressful people?
No, but you'll find
yourself handling difficult decisions
and fussy people more easily because you'll have a
clearer
vision of what lies on the other side, after you've
gotten
past them. They just won't loom so large in your path
any
more.
So these are the
seven secrets that naturally lucky people
use to keep their life moving forward:
* They don't believe
in (or wait around for) random luck.
They take charge of generating their own luck.
* They look for the
opportunity that's always embedded in
life's inconveniences.
* They don't quit
when they're holding a potentially winning
hand.
* They drop a losing
hand as quickly as possible. And they
know the difference.
* They polish their
people skills constantly because most
opportunities are brought to us by others.
* They develop a wide
range of professional skills so
they're prepared for any opportunity to knock.
* They fill their
mind with thoughts of what they want,
because they know they get what they fill their mind
with,
WHATEVER that is.
Other than these
seven simple things, however, naturally
lucky people don't do anything special at all.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Charles Burke is the author of "Command More
Luck," a book
offering powerful suggestions for getting more
cooperation
from life, luck, and your own mind. Whether you call
it
synchronicity, serendipity, or just plain old luck,
you CAN
become more "naturally lucky."
http://hop.clickbank.net/hop.cgi?loismj/moreluck
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Geek-Speak Buster:
"Worm"
Not the normal garden
variety, these are Internet Worms. And
far more dangerous than those slimy things that crawl
around
the flowers. A worm is a self-replicating virus that
does not
alter files. Instead, it sets up its tent in your
memory, and
begins to duplicate itself. Worms use parts of an
operating
system that are automatic and usually invisible to the
user. It
is common for worms to be noticed only when their
uncontrolled replication consumes system resources,
slowing
or halting other tasks.
If your system is
running slower and slower, maybe you have a
worm. How would you find out? Run a virus scan.
Norton,
McAfee, or InoculateIT should do the trick. But my
best
recommendation by far is to download 'AVG' for free at
http://grisoft.com
Compliments of The
Newbie club
*~~~**~~~**~~~**~~~*
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*~~~**~~~**~~~**~~~*
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Reader's Corner
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Hi Lois,
Thanks for the Glen
Palo's article!!
It made me feel
really glad I have resisted
all the "get rich while you sleep" B.S.,
and focused on a solid, product based
MLM, which I am slowly building one
friendship at the time.
~~~~~~~~~~
Hi Kit,
I enjoyed the article
by Cathy Kessler. That subject
is a particular pet peeve of mine too. I see so many
spelling errors, and words used in the wrong context
I wonder what kind of education these people had as
a child. Now, I realize spelling and grammar came
easy to me, but if you want to be professional you
need to find some way to proofread your work before
sending it out for everyone to see. I find the best
way
is to get someone else to review it for you.
Just my 2 cents.....
Peg Bastin
nana249@yahoo.com
~~~~~~~~~~
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