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Keeping In Touch With My Online Family
Helping you build your successful, home-based
business one step at a time.
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Issue #57
Date: July 30th, 2002
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The significant challenges that we face today cannot be
resolved by the same level of thinking that created them.
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KIT is by subscription only. Unsubscribe details at the end
of this ezine.
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Top Sponsor Ad
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In This Issue
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=> Publisher's Corner
=> Feature Article
=> Review: Products or Services
=> Inspiration
=> Special Feature
=> Hot Tip
=> Ezine ADventure
=> Reader's Corner
=> Ad Swaps
=> Success Links
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Publisher's Corner
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Hi {FIRSTNAME} and welcome to today's issue of Keeping in Touch.
A big, warm 'hello' to all our new subscribers.
We all want to achieve 'success'. Our definitions of what
'success' is may differ, however, the ultimate prize when we
achieve success will be similar.
Have you taken the time to think about how you will achieve
that success? Have you written a plan that you can follow,
step-by-step? Of course, you'll need help along the way. It
may take the form of guidance from others who have already
been there. You will probably invest in many programs or ebooks
to gain valuable information. It soon becomes apparent that
not all these purchases contain the tidbits of value they claim.
So, who do we trust? Glen Palo makes several interesting
observations in Discover the Truth Behind the 'Secrets'. It's
easy to be caught up in the language presented rather than
determining the actual value of the offer.
Our Special Feature comes from Paula Morrow. When In Doubt,
Ask! explains the importance of knowing who you are trying to
reach out to in your marketing efforts. Skipping the research
could cost you the business you have worked so hard to build.
Your 'research' doesn't have to be tedious - you can use
all kinds of tools to help you understand what your target
audience wants from you.
Here's to YOUR success!
Have a great day {FIRSTNAME} and keep on smiling.
Lois M. Jeary
Publisher, KIT and KIT Klassifieds
mailto:lois@home4success.com
<a href="mailto:lois@home4success.com">lois@home4success.com</a>
http://www.home4success.com
<a href="http://www.home4success.com">Click here</a>
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Feature Article
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Discover the Truth Behind the 'Secrets' by Glen Palo
And the emperor has no clothes.
Do you believe the "heavy hitters" in network marketing or
internet promotion will really reveal their secrets to you
for $29.95? Do you believe there really are any secrets to
success in the first place?
I don't! And I will tell you why.
First things first. Marketers use power words to get your
attention. I used three power words in the title,
"discover," "truth" and "secrets." Over the years marketers
have found that certain words trigger emotional responses
that arouse curiosity in readers (or consumers if you like).
"Secrets" is such a powerful word because people want to
believe there is some magic formula behind the "heavy
hitter's" success. After all, they did not become a heavy
hitter without being successful. People want to know what
they did that made them successful in the first place.
There are a few individuals that if you dropped them naked in
the middle of the Sahara Desert in two weeks they will drive
out of the desert in a new Ferrari wearing a gold Rolex watch
and Armani suit with a downline of 1,000 people. In other
words, they have a talent or gift that cannot be duplicated.
So what does the average person do to become a heavy hitter?
Or better yet, what does the average person do to become
successful?
You are not going to like this.
Heavy hitters work the numbers. They use a system to work
the numbers. At some point in time, they contacted enough
people to generate enough business volume that created the
incomes they have today. They use a system in order to
predict the results given a specific number of contacts. In
other words, they know if they contact 100 people, a specific
number will buy their product or service and a specific
number will join the business.
Secondly, once they become heavy hitters, they use their
reputation as heavy hitters to create additional income.
They have huge centers of influence. If Ms. Heavy Hitter
decides to leave the current company and move to a new
opportunity, she has enough influence that many in her
organization will leave with her. Of course, those that are
closest to her get the word before those that are well down
in the organization.
Observation: It is amazing how many successful network
marketers (heavy hitters) market generic business support and
training materials. (At some point in time they will "pitch"
their opportunity; "back-end" the opportunity if you will).
Makes you wonder where the money is.
Does it pay to join a business opportunity "under" a heavy
hitter or use their secrets?
In my opinion, the answer is a resounding NO. The reason
is, to copy a phrase from the financial industry, that past
performance is no indication of future success. What worked
for one person, may not work for another because of
differences in circumstances, individual skills and the like.
Remember the guy in the desert?
In fact, joining a business opportunity under a heavy hitter
may be detrimental to your wealth health.
For long term residual income, a business must be based on
the retailing or consumption of products or services.
Consumers must want and use the products because of the value
associated with the product. Not the fact that there is a
business opportunity associated with the product. If people
join a business opportunity because of the compensation plan
or "personality" currently promoting the opportunity, there
is a tendency for them to leave when a better compensation
plan or "personality" comes along. There is nothing worse
than having a portion of your downline disappear because they
moved to another opportunity with one of your upline members.
Another key to success and long term residual income, if you
are not going to work the numbers, is to take the time to
develop strong relationships with your business partners. Be
selective with whom you allow into your business. Ideally,
they will be your business partners for a long time to come.
Developing strong bonds protects you and your partners from
the vagaries of business life like changes in company policy,
compensation etc.
The truth is: get rich slowly. Build relationships first.
~~~~~~~~~~~~~~~
Article by Glen Palo, Editor and Publisher of the Achieve USA
Home Business Journal. Published twice monthly, HBJ offers
the latest information and articles to create successful small
and home businesses. Subscribe today!
http://www.achieveusa.com
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Product Review
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Handy Backup
Handy Backup 3.0 is an easy-to-use yet powerful backup program
designed for Windows 9x/NT/2000/Me/XP. It makes an automatic
backup of your critical data virtually to any type of storage
media: floppy disk, hard drive, network drive, or a remote FTP
server. Strong file encryption and multichoice zip compression
on the fly as well as many other useful features will protect
your valuable data. All backup activities are logged.
This is an easy to use backup system with loads of features for
different types of backup processes.
http://www.SellShareware.com/ProgramInfo.asp?AfID=11385&PrID=44566
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Inspiration
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To pursue success effectively, you must build
supportive relationships that will help you work toward
your goals. To build those relationships, you need to
trust others; and to earn their trust, you in turn must
learn to be trustworthy.
Stedman Graham
~~~~~~~~~~
Success is measured not by what you do for yourself,
but what you do for another person's self-interest.
Diane Hughes
~~~~~~~~~~
Singleness of purpose is one of the chief essentials
for success in life, no matter what may be one's aim.
John D. Rockefeller
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Special Feature
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When In Doubt, Ask!
By Paula Morrow
http://www.idealmarketingcorp.com
In the rush to get online, have you ever found
yourself skipping over the research fundamentals, like
our Online Wannabe?
For instance, do any of the following sound familiar?
Online Wannabe: (checking off the list) OK, signed up
for a few affiliate programs, posted the provided
websites...I know there are a lot of people online
just like me, and I KNOW they'll want this.
(time goes by....but nothing happens)
Online Wannabe: Ah, c'mon! EVERYONE needs this
product - it's a sure thing! Everyone says so! Maybe
if I place more ads - I'll just stick a classified in
this one - it has tons, so I'm sure a lot of people
are reading it.
(...still nothing)
Kindly Online Mentor-Type: Maybe you should do a
little research into your market - have you done a
survey? Do you know what your market wants? Have you
asked at the forums and discussion boards? Have you
checked out your competition's ezines?
Online Wannabe: Research! Big yawn! It's boring, and
I'm busy. I don't have time to do all that...You
know, this online stuff isn't as easy as I thought.
And I'm running out of money. Maybe I should go back
to my old job...
OK, enough of this...bottom line: skip your research,
and you lose. And not just your money; ultimately,
you could lose your business.
Regarding surveys, have you ever done one? They are a
quick and popular method for getting inside customer's
heads, to discover their problems (that you could
solve!) and what they really want. They've been
around forever, and for good reason: they work.
If you have an existing business, aside from valuable
customer insight, a survey could also uncover problem
areas that you may not be aware of. Fix these, and
you have a great opportunity to bring in new customers
while keeping current ones in 'buying mode.'
Granted, doing a survey online comes with its own set
of challenges. With everything moving at light-speed,
you'll need to figure out how to grab their attention.
Offering an incentive for participating (a free
bonus, a cash prize, a product discount) is one
proven method for improving the rate of response.
If you're new, and don't have a customer list to
survey, you have a few options. For example, if
you've a good track record (and the moderator clears
you first), you MAY be allowed to conduct a quick
survey in a forum.
Or, if you want to post a survey on your web site,
Bravenet has FREE surveys and polls that can be easily
integrated ( http://www.bravenet.net
).
Other things to keep in mind with surveys:
* Keep It Honest. Tell the participants your goals
behind the survey. What you'll be using the
information for (product development, whatever). Be
upfront.
* Keep It Anonymous. People will always feel more
free to really tell you their thoughts if they know
they won't be identified. Guarantee that the
information will be kept confidential and not sold or
abused in any way.
* Keep It Quick And Easy. A fast multiple-choice poll
or survey, that takes minutes (not hours), will have a
better chance of getting answered. If you want,
include a field at the end for participants who want
to give additional comment. But try not to make typed
answers mandatory.
Doing your research at the beginning helps avoid
headaches later on, and will make your business
profitable, faster!
__________________________________________________
Paula Morrow heads http://www.idealmarketingcorp.com
.
She specializes in public relations, information
marketing and creating cashflow systems. Her
newsletter, IDEALProfits, is now read in 12 countries.
Subscribe and receive 5 BONUS ebooks worth $149! http://www.idealmarketingcorp.com/subscribe.html
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Hot Tip
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Web-O-Rama
Web-O-Rama Standard is a text-based HTML editing program. It
offers:
- uncluttered interface
- many features such as intuitive dialogs for adding images,
tables, links, lists, sounds, forms, scrolling text, hex
values, special characters, frames, body and font attributes
and more
- templates
- drop down menus
- multiple toolbars
- tag coloring
Technically a free download for non-commercial use, donations
are encouraged to help with future development.
http://www.kevingunn/weborama.htm
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Ezine ADventure
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No-Brainer for Ezine Owners
Ezine Owners everywhere are scrambling to promote this FREE
program that has the potential to outstrip all other advertising
methods combined. Your competition will either join Under YOU,
or you will join under THEM. You decide. Join the EzineADventure
Now.
http://www.ezineadventure.com/Default.asp?id=2985
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Reader's Corner
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Free subscriber ads can be submitted to this link only:
mailto:lois@home4success.com?Subject=KIT_K_August_3rd
Reminder: One ad/per subscriber - First 20 are in
5 lines, 60 characters per line
If you need help to format an ad, please use this great little
program:
http://www.jbmckee.com/formatit/reformatit.html
<a href="http://www.jbmckee.com/formatit/reformatit.html">Click here</a>
To submit an Article:
Please format your articles as well. (65 characters per line max)
mailto:lois@home4success.com?Subject=KIT_Article_Submit
<a href="mailto:lois@home4success.com">lois@home4success.com</a>
To share Tools or Tips:
mailto:lois@home4success.com?Subject=KIT_Tips_Tools
<a href="mailto:lois@home4success.com">lois@home4success.com</a>
To make comments or suggestions:
mailto:lois@home4success.com?Subject=I_Have_A_Comment
<a href="mailto:lois@home4success.com">lois@home4success.com</a>
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==============================================
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Have You Read?
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Success Steps
A publication of Success Synergies
Personal & Business Coaching
http://www.success-synergies.com
2 FREE Coaching Sessions are yours - just tell Monty that Lois
sent you.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
YOUR success IS my business!
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or
mailto:webmistress@start-smartz.com?subject=subscribe_KIT
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
The Sizzling Edge
Turning chance into your richest resource. Published
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Inside The Minds of Winners.
Subscribe: mailto:sizzling-on@sizzlingedge.com
***Send for your FREE 20-Day Bootcamp - Beyond Luck
Building Success and Good Fortune
mailto:20day107@sizzlingedge.com
*~~~**~~~**~~~**~~~*
Ad Swaps
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None this week.
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Success Links
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Capitalize on the Extreme Traffic Generating Power of the Four
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QUESTION: What simple sales tool can literally QUADRUPLE your
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Advertise BIG for a Little. Put your ads in front of more than
a million subscribers. Packages start as low as $10.00.
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KIT Memberships include:
~ Honorary membership in C.O.B.R.A.
Council of Online Business Relations Advocates
http://www.homesourcearena.com/cobra.htm
<a href="http://www.homesourcearena.com/cobra.htm"> Click here</a>
~ Ezine Publishers Association International
http://www.EzinePublisher.org
<a href="http://www.EzinePublisher.org"> Click here</a>
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Disclaimer
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All advertising in KIT is accepted in good faith and is offered
as a service to our readers. Publication of the ad should not
be construed as an endorsement of the product, business
opportunity or service being offered. Please refer to the
contact details in the ad for more information about product
or service offered. Use due diligence for all offers.
Free At Last Enterprises reserves the right to exclude any ad
pertaining to hate, race, discrimination or deemed inappropriate
for all readers.
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Keeping in Touch With My Online Family is published by:
Free At Last Enterprises
Lois M. Jeary, Publisher
P. O. Box 88, Elie, Manitoba R0H 0H0 Canada
Phone: (204) 353-4096
Fax: (204) 353-2248
E-Mail: mailto:lois@home4success.com
Website: http://www.home4success.com
<a href="http://www.home4success.com"> Click here</a>
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