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Keeping In Touch With My Online Family
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The significant challenges that we face today cannot be
resolved by the same level of thinking that created them.
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Issue #41: March 26th, 2002
Hi {FIRSTNAME},
Here's What We Have For YOU Today:
~ Publisher's Corner
~ Notes and Quotes
~ Feature Articles
~ Ezine ADventure
~ Helpful Hints
~ Readers' Comments/Suggestions
~ Ad Swaps
~~~Publisher's Corner~~~
Did everyone have a great weekend? I did even though it's been
cold and nasty. If anyone has an 'in' with the weatherman,
please tell him it still isn't spring up here in this part of
Canada!
Welcome to our new subscribers - we're so happy you joined us.
Please take a look at the Readers' Comments and Suggestions
section for details on placing your subscriber ads or articles.
Results! That is what we are looking for -- what we are trying
to achieve. The purpose of our marketing efforts is to build
a successful business. Now, the next logical question is 'what
is 'success'?
The answer will probably be different for each of us. We're all
involved in different programs or services. We are all looking
for results. A positive balance in our bank accounts is a good
sign. A flood of responses to our ad campaigns. Loads of
visitors and feedback from our website.
I think many have a basic concept and for some, this works. Now
imagine focusing on the 'big picture'. Use your image of what
success is. It might be a few extra bucks to pay down bills,
help with the mortgage, planning a vacation or checking in once
a day on your laptop while sunning on a white sand beach in the
sunny tropics. It's okay to start with smaller goals -- once
you achieve them be sure to have another more challenging goal
to work towards. This momentum and perseverance is what keeps
you on track and always moving forward.
We have a couple of great Feature Articles today that deal with
'success'. The first is by Brent Krkosska. Dynamic Marketing:
Seven High-Powered Success Strategies talks about results and
how to keep getting them.
Our second Feature Article by Josh Hinds is Failure Is Not
Final. Understanding that a bad ad campaign or poorly designed
web page is not the end can ultimately turn around as long as
you learn from that experience.
This is also your last chance to get in on the 'action learning
call' sessions. There will be three calls per month and the
session will run four to six months. Results are what we are
trying to get with every aspect of our business. Won't you
join a team that will help you achieve your goals?
mailto:lois@home-for-success.com?Subject=HomeBasedMindset
NOTE: I sent out a mailing on Sunday and the time for the free
call was stated as 8:00 p.m. CST. This should have been
7:00 p.m. CST. To participate, please send a note to:
mailto:lois@home-for-success.com?Subject=Teleclass_March_28th
and I'll send you the details for the call.
See it big, and keep it simple.
Wilfred Peterson
Let's get on with the rest of today's issue. Have a great
day and keep on smiling!
Lois M. Jeary
Publisher, KIT and KIT Klassifieds
mailto:lois@home-for-success.com
http://www.home4success.com
Helping you build your own successful
home-based business, one step at a time.
~~~Notes and Quotes~~~
There is another (so what else is new) virus on the net and
this one is kind of tricky. I will try to sum up what it does
but will include the link so you can read the information for
yourself. The virus is called W32.Klez.E@mm.
In short, if this virus get into your system and you don't have
virus protection, it goes to your address book in Outlook or
Outlook Express, picks the first name on the list and the
message is sent out 'looking as if' the message came from that
first individual (not from the person who has the infected
computer). Of course, they are going to receive messages from
everyone they send to telling them they have a virus.
This happened to me a couple of days ago. I opened a message
from a reliable source and thank goodness Norton caught it and
quarantined it.
It also messes around with your System file. Use this link to
read the full story.
http://securityresponse.symantec.com/avcenter/venc/data/w32.klez.e@mm.html
W32.MyLife.B@mm is another one discovered on March 21st and
the category has been upgraded to a 3. It's also known as
W32.Caric@mm. Details are here:
http://securityresponse.symantec.com/avcenter/venc/data/w32.mylife.b@mm.html
Keep those definitions up to date and take a few minutes to
read the stories behind these virus alerts.
~***~~***~~***~~***~
Traffic Virus 3.0
The web's first viral advertising software tool received a
face lift. Download your FREE version here:
http://www.home4success.com/downloads/tv3brand.exe
~***~~***~~***~~***~
Character cannot be developed in ease and quiet. Only
through experience of trial and suffering can the soul be
strengthened, ambition inspired, and success achieved.
Helen Keller
~***~~***~~***~~***~
'What To Do If You Get Slow Response From the Server!'
Are you getting a very slow response when you try to
download a page? Or do you experience problems
with websites that do not fully download?
Here's what to do:
http://www.resource-a-day.net/resources/refresh/
<a href=http://www.resource-a-day.net/resources/refresh/> AOL users click here </a>
~***~~***~~***~~***~
Success is the child of drudgery and perseverance. It cannot be
coaxed or bribed; pay the price and it is yours.
Orison Swett Marden, 1850-1924
American Author, Founder of Success Magazine
~~~Feature Articles~~~
Dynamic Marketing: Seven High-Powered Success Strategies
by Brett Krkosska
Marketing is about results. Key to achieving results is your
ability to be adaptive and forward-thinking -- involved in a
process that lets you evolve your marketing campaign as new
information enters the picture.
People who achieve great results from their promotional efforts
understand the marketing process. You'll often notice they have
high levels of energy and a ceaseless flow of great ideas.
Indeed, it would appear they have the ability to create
"marketing magic."
If you want to tap into this magic, you must immerse yourself
in the marketing process. When you are enthusiastically involved
in reaching your marketing goal, you are better able to draw
upon resources and techniques which will produce high-powered
results.
Here are seven dynamic ways to create your own marketing magic:
1. Keep Your Business In Your Back Pocket
Nearly every act you perform, every word you utter, holds the
opportunity to promote your business. It can be subtle and
nearly invisible, or overt and commanding, but it never stops
and it happens every day.
Every thought you have, every action you perform, has a
reaction at some other time and in some other place. The degree
to which you consciously think about promoting your business
determines your ability to spot opportunities whenever they come
and wherever they are.
Keep your business in your "back pocket" at all times. Promote
everyday and in all circumstances.
2. Test to Achieve Your Desired Results
You must be able to measure the results of your marketing
efforts. Unless you have a way of identifying results you can
never fully utilize the power of a dollar. Measuring results
allows you to make comparisons among advertising models and make
adjustments as needed.
3. Focus on Investment Returns
You must focus on getting the most for your advertising dollar.
The real cost of advertising is measured by the return on your
investment, not the cost of obtaining the ad. Be willing to
spend more up front to make more at the other end.
In less obvious ways, this principle is just as valid when
dealing with people or events that seem to have no immediate
bearing on your business. These are investments of your time.
Use discretion since time is a precious and limited commodity.
Yet, never forget that businesses are often born and millions
are made when time was the only initial investment.
4. Be An Insider
You need to be active within your industry. Stay in touch with
current trends, follow the activities of your competitors, and
talk with like-minded people. Be on the cutting edge by
constantly expanding your network of contacts. You'll discover
you can then tap into your market more easily and target your
promotional efforts with greater success.
5. Know Your Customers
Understand who your customers are, where they congregate, what
they need, why they need it... in short, get inside their skin.
When you know your customers you can hit their "what's in it for
me?" buttons. Offer them more than they need - both before and
after the sale - and your efforts will pay off.
6. Give People Benefits
Realize that when people become interested in something they
have a voracious appetite for information. If they've made an
impulse decision to buy, they want information to justify that
decision. If they haven't decided to buy, they need information
before pulling out their credit card. Either way, you must come
through to secure the sale.
Seek to inform people rather than sell to them. Inform them in
ways that show what they will gain. Give them enough to feel
empowered as an informed buyer.
7. Use the Power of Words
Words are magic when their power is understood. In the hands of
a skilled marketer words are crafted to create a sense of need
and urgency in people.
Words arouse emotions. Used right they can conjure up vivid and
seductive mental imagery. Words can inspire the trust of a spy
or satisfy the logic of a mathematician. Words can motivate
people to act on unfulfilled needs and desires. Use words to
induce emotional responses in people and you will achieve your
marketing objectives.
Rudyard Kipling called words a powerful drug. Use language to
your advantage and seize the power of this drug.
These seven strategies are very powerful for the dynamic
marketer. Set your sights on a desired outcome, throw in a
little enthusiasm, and you've got a formula that's nothing less
than magic.
ABOUT THE AUTHOR:
Brett Krkosska provides how-to advice on family and home-based
work issues. Get start-up guidance, business ideas and
inspiration at http://HomeBizTools.com
*~~~**~~~**~~~**~~~*
"Motivation isn't optional. Everyone is motivated to do
nothing or do something, either negatively or positively."
Denis Waitley, Author
*~~~**~~~**~~~**~~~*
Failure Is Not Final
By Josh Hinds
(c) 2002
Don't look at failure as final, it's simply a step in the
process - Try to remind yourself that your failures are rarely
final as the word failure implies. Rather they are lessons to
gain insight into how to do things better the next time around.
I would challenge you to find one occurrence in your own life
where you have not actually gained something from a past
mistake? It might take some heavy thought here, but as you
ponder the situation I think you'll see what I mean. Even if it
was as simple as learning what not to do the next time around,
that's still valuable.
The next time you find yourself faced with something that
doesn't go as planned take the time to ponder what happened.
Gain knowledge from the experience that you can apply so that
things work out better the next time around.
Success in most everything comes from an ongoing commitment to
learning and applying what you learn. Our shortcomings can offer
up valuable experiences when we choose to view them as lessons
as opposed to failures.
__________
Josh Hinds - Founder http://GetMotivation.com
Get the *BEST* in motivation and self-improvement directly
in your inbox for FREE, visit: http://getmotivation.com/myezines.html
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~~~Helpful Hints~~~
Active Window
The active window is the part of the screen you're using.
The part that the mouse and keyboard actually work on.
Windows can be "grayed out" or inactive, but you can still
see them. This can lead to confusion and migraine headaches.
For a nice pain-free tutorial, visit this page:
http://newbieclub.com/anatomy/?free_at_last
and learn even more.
~~*~~~~*~~
'CGI Script: Simple Counter'
Simple Counter is the easy way to keep track of your
site's visitors without having to go through a remote
server.
This program allows you to display your hit count as
either graphics or plain text.
And the best thing about Simple Counter is that
it's simple. Other counters out there require
you to have C compilers, FLY or something else that
makes putting a graphical counter on your page very
difficult.
Simple Counter also allows you to house your own
graphical counter on your server.
http://www.resource-a-day.net/resources/cgi/
<a href=http://www.resource-a-day.net/resources/cgi/> AOL users click here </a>
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Get your own ad seen by referring others to your self-replicated
site. Doesn't cost you a thing although there is a Pro version
where you can earn money. They provide loads of links to help
you promote.
Permanent Classified Ad on 1 Million Web Sites! Total cost -
FREE!
http://www.classifiedadcentral.com/empires
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Looking for tips on how to set up your books, send a blank
email to mailto:bookkeeping@home4success.com?subject=TRA003
and let Jaye walk you through the whole process.
~~*~~~~*~~
EXPOSED: The Biggest LIE About Internet Marketing!
Are you trying to market ANYTHING on the Internet?
If so, listen up...You've been lied to!
Discover the shocking truth behind the biggest LIE about
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~~~~~~~~~~~~~~~~~~~~~
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~~~Readers' Comments/Suggestions~~~
Hi Lois,
Happy Birthday to you!
Best wishes,
Mary
(Thank you Mary :-)
Free subscriber ads can be submitted to this link only:
mailto:lois@home-for-success.com?Subject=KIT_K_Mar_30th
Reminder: One ad/per subscriber - First 20 are in
5 lines, 60 characters per line
If you need help to format an ad, please use this great little
program:
http://www.jbmckee.com/formatit/reformatit.html
To submit an Article:
Please format your articles as well. (65 characters per line max)
mailto:lois@home-for-success.com?Subject=KIT_Article_Submit
To share Tools or Tips:
mailto:lois@home-for-success.com?Subject=KIT_Tips_Tools
To make comments or suggestions:
mailto:lois@home-for-success.com?Subject=I_Have_A_Comment
Some of My Favorite Zines:
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HOW MANY TIMES HAVE YOU BEEN "ALMOST" THERE? Does YOUR
marketing contain STRATEGIC Initiatives? Use OUR skills
pay your bills. Awesome details of unique ways to promote
yourself and your business. YOUR success IS my business!
http://start-smartz.com
or
mailto:webmistress@start-smartz.com?subject=subscribe_KIT
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Success Steps
A publication of Success Synergies
Personal & Business Coaching
http://www.success-synergies.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Que Sera Sera - A weekly Motivational and
inspirational ezine designed to get you
right back in the game of living life as
you would like it to be lived.
E-mail Newsletter Signup:
que_sera_sera-subscribe@topica.com
Newsletter Web Signup:
http://www.djstoddard.net/newsletter.html
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
The Sizzling Edge
Turning chance into your richest resource. Published
by Charles Burke, the author of Command More Luck and
Inside The Minds of Winners.
Subscribe: mailto:sizzling-on@sizzlingedge.com
<> <> <> <> <> <> <> <> <> <> <> <> <> <> <> <> <> <> <> <>
KIT Memberships include:
~ Honorary membership in C.O.B.R.A.
Council of Online Business Relations Advocates
http://www.homesourcearena.com/cobra.htm
~ Ezine Publishers Association International
http://www.EzinePublisher.org
<> <> <> <> <> <> <> <> <> <> <> <> <> <> <> <> <> <> <> <>
Here's your chance to tell others what you think of this
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Submit ONE monthly vote using this 10 second form:
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~~~~~~~~~~~
Disclaimer:
~~~~~~~~~~~
All advertising in KIT is accepted in good
faith and is offered as a service to our readers.
Publication of the ad should not be construed as an
endorsement of the product, business opportunity or
service being offered. Please refer to the contact
details in the ad for more information about product
or service offered. Use due diligence for all offers.
Free At Last Enterprises reserves the right to exclude
any ad pertaining to hate, race, discrimination or
deemed inappropriate for all readers.
~~~~~~~~~~~~~~~~~~~~~~~
Home For Success Links:
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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Privacy Policy: Keeping in Touch respects your privacy.
Your e-mail address or personal information will NEVER be
sold, traded or disclosed to any third party member.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Contact Information:
Keeping in Touch With My Online Family is published by:
Free At Last Enterprises
Lois M. Jeary, Publisher
P. O. Box 88
Elie, Manitoba
R0H 0H0
Canada
Phone: (204) 353-4096
Fax: (204) 353-2248
E-Mail: lois@home-for-success.com
Website: http://www.home4success.com
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