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Keeping In Touch With My Online Family

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The significant challenges that we face today cannot be
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Issue #35: February 12th, 2002

Hi Lois,

Here's What We Have For YOU Today:

~ Publisher's Corner
~ Notes and Quotes
~ Feature Articles
~ Ezine ADventure
~ Helpful Hints
~ Readers' Comments/Suggestions
~ Ad Swaps



~~~Publisher's Corner~~~

Greetings to all our new subscribers. I've received some very 
nice letters from some of you and hope you enjoy your KIT 
subscription. Be sure to check the links in the Readers'
Comments and Suggestions section -- that's where the link is
for your free subscriber ad. There are also links for where
to submit an article you have written or comments you wish to
make. Be sure to include your signature line.

I've been keeping really busy on my new site. I did publish
it on Friday night. Now I just have to complete some fine
tuning on the cgi scripts and a few other things here and
there. If you want to take a peek, just click here:

http://www.home4success.com/index.html.

I'll be re-doing a few other pages as well but feel free to let
me know what you think. You can send your comments or
suggestions to:

mailto:lois@home-for-success.com?Subject=Home4Success_Site

Now that I have most of the site writing out of the way, it's
time to get back to re-writing and tweaking my ads; make search
engine submissions -- just getting the word out there. No one
will come to your web site just because you have one. Get the
word out there!

We have a couple of great features today. The first is by
Shelley Lowery and is called Testing and Tracking Your Marketing
Strategies. Tracking is essential to the success of your
marketing efforts. You'll be able to tell in very short order
whether you have a winner or an ad that needs an adjustment.
Shelley has done a great job of explaining the different ways
to keep track of your ads.

Our second Feature comes from one of our subscribers, John
Colanzi. His article, Are You Ready To Make A Difference? makes
several good points; in particular, your responsibility when
it comes to working online with others as well as to yourself.

Now let's get on with today's issue. Have a great day and keep 
on smiling!


Lois M. Jeary
Publisher, KIT and KIT Klassifieds
mailto:lois@home-for-success.com


~~~Notes and Quotes~~~

It's not whether you get knocked down. 
It's whether you get up again. 
Vince Lombardi

~~*~~~~*~~~~*~~~~*~~

Google
AdWords Advertising Program

Google AdWords is a simple and quick way to purchase highly
targeted advertising, regardless of your budget.

Try it! Test it! It's free, if you like it you can continue
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~~*~~~~*~~~~*~~~~*~~


"Never let the fear of striking out get in your way."
George Herman "Babe" Ruth, Hall of Fame Baseball Player



~~~Feature Articles~~~

Testing and Tracking Your Marketing Strategies

By Shelley Lowery

Developing and implementing a strategic marketing plan is an 
essential part of your success. However, unless you're testing 
and tracking your strategies, you may be losing a great deal 
of time and money.

You can dramatically increase your sales simply by taking the 
time to test and track your results. Not only will it help you 
to determine what's working and what's not, but it will also 
enable you to focus your efforts on the strategies that 
produce results. 

When testing your marketing strategies, keep in mind, a 
strategy that produces results for one person may not 
produce results for you. There is no 'set in stone' strategy 
that works for everyone. You must develop your own style 
and technique and test your results to determine what 
works for you. Below are some ad tracking resources to 
assist you in your testing and tracking endeavors.

Ad Tracking CGI Scripts

LnkinLite 
http://www.dtp-aus.com/cgiscript/lnkinlte.shtml

If you're looking for a simple way to track clickthroughs, 
then LnkinLite may be your answer. This free script will 
enable you to easily keep track of the number of clicks a 
specific link receives. Instead of using your standard link 
within your advertising, you can use a link created by this 
script. It will track the number of clickthroughs and instantly 
redirect your visitors to your URL.

Willmaster's ProLinkz
http://www.prolinkz.com/

This powerful script is a link creator, tracker, disguiser and 
manager all in one. It will enable you to create uniquely 
coded links that redirect to any URL you specify and count 
all hits and referrers. 
Cost - $45.00

AdTrackZ
http://www.adtrackz.com/

This script will enable you to set up an entire ad tracking 
campaign including statistical reports for referring URLs, 
what browsers your visitors have installed, what operating 
systems your visitors are using and much more. 
Cost - $47.00

Ad Tracking Services

LinkCounter
http://www.linkcounter.com

A free service that tracks the clickthrough rates of your links. 
In addition to tracking your links, LinkCounter hides the URL 
of the link destination. This will prevent users from removing 
or changing your affiliate ID when visiting an affiliate site 
through your link.

HyperTracker
http://www.hypertracker.com

The PRO version of HyperTracker contains a number of 
advanced features including: unlimited advertising 
campaigns, tracking of sales and actions, special scripts 
that let you promote your own website address in your 
campaigns and much more. 
Cost - Starting at $10.95 mo. They also offer a free version.

Adminder
http://www.adminder.com

An online tracking system that will enable you to track an 
entire advertising campaign. It will enable you to see how 
many visitors were generated by each of your ads, keep 
track of sales that were generated by each ad and 
calculates the cost-per-click, cost-per-sale, and 
click-to-sale ratios for each ad. 
Cost - $19.95 mo. (for a limited time)

ROIbot
http://www.roibot.com

ROIbot is a complete collection of tools for increasing your 
"Return on Investment." One of their many tools is the 
ROIbot Ad Tracker. This powerful system will enable you to 
track your clickthroughs, where they come from, what 
browser your visitors are using, what operating system, 
and more. 
Cost - $17.00 mo. 

Statcruncher
http://www.Statcruncher.com

Statcruncher tracks and reports exactly which ads, banners 
and links are producing results. They provide you with access 
to their powerful web-tracking system that will enable you to 
track your ad campaigns 24 hours a day in real time. 
Cost - $49.00 yr.

If you'd rather not use any of the products and services 
listed above, you can use some alternative methods. Below 
are some example tracking methods you can use to track 
your response rates:

URL

You can track your ads simply by adding some special coding 
to your URL. To code your URL, add a question mark followed 
by a special tracking code to the end of your web address. 
Your coded link will still open your web page. Your code 
should look something like this:

http://www.yourdomain.com/?ad1

The text after the question mark should identify a specific ad. 
You can code it however you'd like.

To view your results, you'll need to look at your log files. 
Your code will be displayed within your log files beside 
your URL.

Email

You can track your email responses to specific ads by using 
the email subject. Select a specific word to be placed within 
the email subject for each ad. Although you can request 
that a certain word be placed within the email subject, 
many times it won't be supplied. To avoid this problem, you 
can create a special email link that will automatically fill in 
the subject when clicked on. Your link should look something 
like this:

mailto:you@yourdomain.com?subject=ad1

Testing and tracking your strategies is an essential part of 
doing business. By concentrating your efforts on strategies 
that produce results, you can not only increase your sales, 
but you'll also save yourself a great deal of time and money.

Copyright © Shelley Lowery 2001.

About the Author:

Shelley Lowery is the author of Ebook Starter - A complete
ebook design kit. Subscribe to Etips, for a wealth of quality 
information to assist you in Web Design, Internet Marketing 
& Ecommerce. All new subscribers receive a free copy of 
the highly acclaimed ebook, "Killer Internet Marketing 
Strategies." http://www.web-source.net/cgi-bin/t.cgi?l=bl1

~~*~~~~*~~~~*~~~~*~~~~*~~~~*~~


The ultimate measure of a man is not where he stands in moments
of comfort, but where he stands at times of challenge and 
controversy.

Martin Luther King, Jr.


~~*~~~~*~~~~*~~~~*~~~~*~~~~*~~


Are You Ready To Make A Difference?
by John Colanzi

I love the Internet. It's opening doors for so many men and
women from around the world who would otherwise have no 
voice.

Individuals are no longer limited by the political or
economic conditions of their native land. They are free to
pursue their dreams.

With this new opportunity comes a responsibility. As the
Internet evolves so does our responsibility to make the world
just a little better for our having been here.

I'm sure you're wondering, "John, what this have to do with
my business?"

It has everything to do with your business. 

You're in the position to become a truly self-fulfilled 
person.

Before you can help others, you must first satisfy your
basic needs. So the starting point is to use your business
to satisfy your basic needs.

You're first goal isn't to "get rich quick." More money has
been lost on the Internet trying to "get rich quick," than
you can shake a stick at.

Your first goal should be to make a solid income to cover
your basic needs. Free yourself from the boss, the commute
back and forth to work.

Develop a solid income that will cover your basic needs. Once
you've done that you'll free up your creativity.

As your business grows and your confidence expands, you'll 
be in a position to begin helping others on their road to 
freedom.

You can make a difference, but first you must start with
yourself.

Are you ready?

You can make a difference.


Wishing You Success,
John Colanzi
Street Smart Marketing
http://www.internet-profits4u.com

**************************************** 
Copyright (c) 2000 - 2001 John Colanzi. 
John publishes the "Street Smart Marketing" newsletter. 
To subscribe mailto:streetsmart@makenetmoney.com
Discover A New program that Reveals Closely Guarded 
"Insider" secrets and strategies for Traffic Generation
and Promotion. Visit: http://johncolanzi.com/instant.html
**************************************** 


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For those of you who have ever tried Net Whistle, it's similar
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Looking for tips on how to set up your books, send a blank
email to mailto:bookkeeping@home4success.com?subject=TRA003
and let Jaye walk you through the whole process.



~~~Readers' Comments/Suggestions~~~

Tim: We have another comment for you from one of our readers -- 
here it is. Does this help you Tim?

I was just catching up on my reading and noticed a query put 
forth by one of your subscribers in issue #33 (A Mountain Top 
View) and was intrigued by it. Therefore in reply:

Tim the truth is simply the truth and is a mere representation 
of the facts as presented. In itself the truth has no positive 
or negative connotation. The positive or negative aspects of 
any truth are found only in the author and the perspective of 
the recipent of that truth. For one person a truth may be 
deemed a put down of either themselves or their product yet to 
another that same truth may be uplifting and only show them 
places where they or their product may be improved. The truth 
in and of itself is not the culprit it is only when that truth 
is slanted by its author or how it is precived by its recepient 
that it gains teeth and bites. Honesty and integrity can make 
any truth palitable and a lesson of value. An editorial is a 
whole different matter as it only represents the views of the 
author. Even if its basis may be found in truth its end result 
is slanted from their perspective --- this puts it only in the 
realm of information and not fact.

James
If you’re new to computers, the Internet or you just can’t find 
an answer that you need; maybe you just want to find an easier 
way to perform a task.
Click here to find easy to understand solutions.
<http://newbieclub.com/home/jamesej> 

~~~~~~~~~~


Free subscriber ads can be submitted to this link only:

mailto:lois@home-for-success.com?Subject=KIT_K_Feb_16th

Reminder: One ad/per subscriber - First 20 are in
5 lines, 60 characters per line



To submit an Article:

Please format your articles as well. (65 characters per line max)
mailto:lois@home-for-success.com?Subject=KIT_Article_Submit

To share Tools or Tips:
mailto:lois@home-for-success.com?Subject=KIT_Tips_Tools

To make comments or suggestions:
mailto:lois@home-for-success.com?Subject=I_Have_A_Comment


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KIT Memberships include:

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~ Ezine Publishers Association International
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Disclaimer:
~~~~~~~~~~~

All advertising in KIT is accepted in good
faith and is offered as a service to our readers.
Publication of the ad should not be construed as an
endorsement of the product, business opportunity or
service being offered. Please refer to the contact
details in the ad for more information about product
or service offered. Use due diligence for all offers.

Free At Last Enterprises reserves the right to exclude
any ad pertaining to hate, race, discrimination or
deemed inappropriate for all readers.


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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Privacy Policy: Keeping in Touch respects your privacy. 
Your e-mail address or personal information will NEVER be 
sold, traded or disclosed to any third party member.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Contact Information:

Keeping in Touch With My Online Family is published by:

Free At Last Enterprises
Lois M. Jeary, Publisher
P. O. Box 88
Elie, Manitoba
R0H 0H0
Canada
Phone: (204) 353-4096
Fax: (204) 353-2248
E-Mail: lois@home-for-success.com
Website: http://www.home4success.com