KIT #33

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Keeping In Touch With My Online Family

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The significant challenges that we face today cannot be
resolved by the same level of thinking that created them.

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Issue #33: January 29th, 2002

Hi <FIRST_NAME>,

Here's What We Have For YOU Today:

~ Publisher's Corner
~ Notes and Quotes
~ Feature Articles
~ Ezine ADventure
~ Helpful Hints
~ Readers' Comments/Suggestions
~ Ad Swaps

~~~Publisher's Corner~~~

Welcome to all our new subscribers. I've managed to transfer
about 60% of my subscribers to the new list and the remainder
are on the old list. I guess we'll find out how it works
today. I'll be sending from two systems today.

Just as in the other system, you'll always have an unsubscribe
link at the bottom of each issue of KIT and KIT Klassifieds.

Wouldn't it be great -

- if all auto-responders could be set up the same way?
- if all the web page editors used the same definitions for
a specified task?
- if all mail lists worked the same?

Not really -- not when you think about it! You just about
always go through trials and tribulations learning a new
program. If they were all the same, no one would have a unique
product or service. All the bells and whistles would be the
same.

Every new piece of software; each program or service will
require a degree of learning. You probably won't be able to
hurt the program so just go ahead and try it out. Get
comfortable with it and the trials and tribulations will become
fewer.

Our first Feature Article is by Bob LeDuc and covers a topic we
can always use some guidance on -- creating profitable ads. Our
second Feature Article is Mountain Top View by Ralph Moore.

As always, your free subscriber ad link is below together with
links if you wish to send in your own comments or tips. Feel
free to share some of the software or tools you have found to
be successful with your business. Include how or why you use
them and don't foget to include your signature line.

I firmly believe that we will see more groups of people come
together and share their experience; share their knowledge;
use of programs and databases. They will be memberships such
as the one we have at ebizWorks. These wonderful people are
creating value and they are interested not just in promoting
their programs but helping you succeed with whatever choices
you have already made. The value of teamwork is what will take
your internet business to the next level. So keep creating
good relationships with the people you meet along the way. Help
out wherever you can. The more you reach out and DO, the more
you learn too.

Have a great day and keep on smiling!

Lois M. Jeary
Publisher, KIT and KIT Klassifieds
mailto:lois@home-for-success.com

~~~Notes and Quotes~~~

Don't let the fear of the time it will take to accomplish
something stand in the way of your doing it. The time will
pass anyway; we might just as well put the passing time to
the best possible use.

Earl Nightingale

~***~~***~~***~~***~

Privacy:

I heard about this site on the news the other night. The
Anonymizer lets you choose which sites you want to receive
your information and which ones you don't. There's a free
version which can be upgraded for about $5.00 a month --
less if you want a three-month or one year plan. Check it
out at:

http://www.anonymizer.com

~***~~***~~***~~***~

Dreams, ideas and plans not only are an escape, they give me
purpose, a reason to hang on.

Steven Patrick Callahan

~***~~***~~***~~***~

~~~Feature Articles~~~

HOW TO CREATE A PROFITABLE LITTLE AD
Copyright 2001 By Bob Leduc

A small ad can generate a greater return on your investment
than any other type of advertising. You can also use it in a
variety of media. For example, I often get profitable
results from the same small ad in all of the following:

* Internet - posted as a classified ad at websites and in
email newsletters (ezines).
* Print - run as a classified or display ad in magazines.
* Direct Mail - printed on a postcard and sent to targeted
mailing lists.
* Email - added as a "signature" to the bottom of my email
messages.

A small classified or display ad doesn't provide enough
space to generate sales directly from the ad. Instead, use
the ad to generate inquiries from prospects seeking more
information or to generate visitors to your store or
website. Apply your usual selling procedure to close sales
when you get the inquiry or visitor.

A SIMPLE 4 STEP PROCEDURE

By trial and error I developed the following 4 step
procedure for creating successful little classified or
display ads. You can follow this same simple procedure to
successfully create your own profitable little ads.

STEP 1: PROMOTE ONE PRODUCT TO ONE TARGETED MARKET

Select one product or service to promote and tailor your ad
to one targeted market. You can develop ads for many
different products and target them to many different
markets. But each ad will be most effective when it promotes
one product to one targeted market.

STEP 2: DEVELOP A HEADLINE WITH YOUR STRONGEST BENEFIT

The headline is the most important part of your ad. It
captures the reader's attention and provides a compelling
reason to read your ad. The most effective headline clearly
promotes your strongest benefit to readers in your targeted
market. For example, "How To Build Your MLM Downline Fast"
will immediately attract the attention of most network
marketers. It offers the solution to their biggest
problem... how to build their downline sales organization.

STEP 3: REINFORCE YOUR HEADLINE WITH BODY COPY

Keep your body copy brief. Include a few power words to
reinforce the benefit promoted in your headline. For
example, "Quick! Easy! Immediate results guaranteed!" could
be used as body copy to reinforce the sample headline in
Step 2.

End your body copy by telling the reader exactly how to
respond to your ad. Keep it simple and make it easy. For
example, "Call 1-800-123-4567 for FREE information TODAY!"

STEP 4: REVISE AND TEST -- OVER AND OVER AGAIN

Keep trying to increase the number of responses from your
ad. Test different headlines, different body copy, different
media. Test even minor changes in your ad. I've seen ad
responses jump dramatically after simply enclosing the
headline in quotation marks. I've also seen ad responses to
a different ad drop after making the same change. The only
way to know if something works is to test it.

Test only one change at a time or you won't know which
change produced the new result. Be sure to code each version
of your ad so you can track the results from it. Whenever a
new "test" version of your ad produces better results than
your standard version, make it your new standard version.
Continual testing enables you to gradually increase the
response rate and profitability of your little ad. I once
built the response to a recruiting ad printed on a postcard
from 3 percent to over 20 percent this way.

Use this simple four step procedure to create your own small
ads. If you already use small ads, apply this procedure to
your existing ads to increase their effectiveness and
profitability. The results will surprise you.

Bob Leduc retired from a 30 year career of recruiting sales
personnel and developing sales leads. He is now a Sales
Consultant. Bob recently wrote a manual for small business
owners titled "How to Build Your Small Business Fast With
Simple Postcards" and several other publications to help
small businesses grow and prosper. For more information...
Email: BobLeduc@aol.com Subject: "Postcards".
Phone: (702) 658-1707 (After 10 AM Pacific time)
Or write: Bob Leduc, PO Box 33628, Las Vegas, NV 89133

<---><---><---><---><---><--->

The roots of true achievement lie in the will to become
the best that you can become.

Harold Taylor

<---><---><---><---><---><--->

'Mountain Top View'
By Ralph Moore

A Little History:
More years ago than I care to remember, I enjoyed the
extreme good fortune of an "all-expenses-paid vacation",
to Denver, Colorado, care of my dear old "Uncle Sam".

Whenever I wasn't busy furthering my Air Force career,
I would sometimes embark on one of my "Mountain Top
Experiences" in the neighboring "Rockies".

It's amazing the perspective you can get, given the
right set of circumstances.

In and around Denver, there were several areas along the
side of the mountain highways, where you could leave your
car, and explore some of nature's handiwork.

From time to time, I would park and begin climbing. Up
the side of the mountain, until I would reach the top...
usually only to find another peak, or more, beyond.

Once I had climbed high enough, I would begin to notice
that the view had changed, often quite dramatically.

You see, from the right vantage point, I could see all
around me, and much, much further away. And, not only
had the view changed, but my PERSPECTIVE had changed
as well.

And that's what I mean by a...

Mountain Top View:
On the way to the parking area, my immediate concern was
with driving and parking, not really thinking or caring
about the climb.

And once I began climbing, I forgot all about driving,
and focused only on the actual effort of getting up the
mountain, without tumbling back down.

Finally, all alone high up in the mountains, I was
rewarded with the peaceful sound of a mountain stream,
the smell of the pine trees, and an incredible view far
from all the cares of the world below.

So often in our businesses, and in life in general, we get
so wrapped up in the view of the moment, that we lose sight
of the greater perspective... of what we were trying to do,
or where we were trying to go.

It's at times like these that I have found it helps to
"climb to the top of the mountain", so-to-speak, to get...

A New Perspective:
Once in a while, when I get "stuck" all I have to do is
DO SOMETHING ELSE, for awhile. By putting some distance
between myself and the view that I am holding onto, I can
gain that 'new perspective'... that "Mountaintop View"
that lets me move on.

At other times, I find that I need to re-evaluate the
project that I am working on and how it fits with my
overall business plan.

By taking time to step back for a moment, and by looking
at the bigger picture, I can make the right changes that
will help me get to my goal.

What To Do:
The next time you can't seem to move forward on a problem,
try this:

1. Stop what you are doing!

2. Take a deep breath, or two, and relax

3. Close your eyes

4. Imagine yourself sitting on top of a mountain, looking
down on your business below

5. Ask yourself, What is my goal? What am I trying to do?

6. Now ask, What am I doing to get to my goal?

7. Finally, ask Is this necessary? Is there a better
path to follow?

While this may seem very simple, I find that it often
works for me.

Sometimes the simple act of stopping, letting go and
"getting the "view from the mountain top" will bring
you down to earth with new energy, a new perspective
and the solution that you were looking for all along.

Ralph Moore is the editor of the FREE Eagle Flyer Newsletter,
which offers "How To Technology and Tips That Can Multiply
Your Business Online". To subscribe to the Eagle Flyer and
receive a FREE report, visit: <a
href="http://www.eagleflyer.com">Eagle Flyer</a>

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~~~Helpful Hints~~~

I've given you the link to e-Mail Stripper before. It's a
great little tool that strips messages that have been forwarded
several times and cleans it up to it's original state. I just
found out yesterday there is a new version out and you can
download it here.

http://www.papercut.biz/emailStripper.htm

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Looking for tips on how to set up your books, send a blank
email to mailto:Bookkeeping@home4success.com?Subject=TRA003 and
let Jaye walk you through the whole process. This is a great
series for those looking to set up business books for the first
time or if you need a refresher course on how to do it.

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Internet Resource of the Day:

'Mailing List'

Use Javascript to sign up visitors for your mailing list.
Once again, Javascript ensures that the visitors have
filled out the form completely and correctly. Visitors area
also prompts to re-enter any incomplete or invalid entries.

http://www.resource-a-day.net/resources/mlist/
<a href=http://www.resource-a-day.net/resources/mlist/> AOL users click here </a>

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~~~Readers' Comments/Suggestions~~~

Thanks, Lois, for printing Clarissa's article about my article!
Kathy Stone

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Here's a question from one of our subscribers. Do you have an
answer for Tim?

Hello Kit Yes I do have a question > Would someone comment on
the fine line between "negativity and truth > Must the truth be
hush hushed by the label of negativity? When is a person
negative or truthful ?ARE you truthfully negative or negatively
truthful ? The internet is a master of the spiel ;:this great
mystery of the gamble;:the great belly: the veritable tree of
the knowledge of good and evil: the insatiable quest;a bunch of
cliff hangers begging to be caught in the raw to cover their
behinds with your acceptance of their program which have already
plummeted below gravity. But if you so much as challenge this
you are negative -no just truthfully negative or is that
negatively truthful-well anyway I've got to cover someone's rear
-that's the nature of the beast !TIM

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Free subscriber ads can be submitted to this link only:

mailto:lois@home-for-success.com?Subject=KIT_K_Feb_2nd,2002

Reminder: One ad/per subscriber - First 20 are in
5 lines, 60 characters per line

To submit an Article:
mailto:lois@home-for-success.com?Subject=KIT_Article_Submit

To share Tools or Tips:
mailto:lois@home-for-success.com?Subject=KIT_Tips_Tools

To make comments or suggestions:
mailto:lois@home-for-success.com?Subject=I_Have_A_Comment

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Ad Swaps

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Some of My Favorite Zines:

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HOW MANY TIMES HAVE YOU BEEN "ALMOST" THERE? Does YOUR
marketing contain STRATEGIC Initiatives? Use OUR skills
pay your bills. Awesome details of unique ways to promote
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Success Steps
A publication of Success Synergies
Personal & Business Coaching
http://www.success-synergies.com

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Que Sera Sera - A weekly Motivational and
inspirational ezine designed to get you
right back in the game of living life as
you would like it to be lived.
E-mail Newsletter Signup:
que_sera_sera-subscribe@topica.com
Newsletter Web Signup:
http://www.djstoddard.net/newsletter.html

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The Sizzling Edge
Turning chance into your richest resource. Published
by Charles Burke, the author of Command More Luck and
Inside The Minds of Winners.
Subscribe: mailto:sizzling-on@sizzlingedge.com

<> <> <> <> <> <> <> <> <> <> <> <> <> <> <> <> <> <> <> <>

KIT Memberships include:

~ Honorary membership in C.O.B.R.A.
Council of Online Business Relations Advocates

~ Ezine Publishers Association International
http://www.EzinePublisher.org

<> <> <> <> <> <> <> <> <> <> <> <> <> <> <> <> <> <> <> <>

Here's your chance to tell others what you think of this
ezine. Cast your vote here:

EzVOTE
At last you can give something back to a great ezine!

Submit ONE monthly vote using this 10 second form:
http://www.itsaworld.net/ezvote/kit.htm

EzVote Winners: http://www.itsaworld.net/ezvote_results.htm

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Disclaimer:
~~~~~~~~~~~

All advertising in KIT is accepted in good
faith and is offered as a service to our readers.
Publication of the ad should not be construed as an
endorsement of the product, business opportunity or
service being offered. Please refer to the contact
details in the ad for more information about product
or service offered. Use due diligence for all offers.

Free At Last Enterprises reserves the right to exclude
any ad pertaining to hate, race, discrimination or
deemed inappropriate for all readers.

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Privacy Policy: Keeping in Touch respects your privacy.
Your e-mail address or personal information will NEVER be
sold, traded or disclosed to any third party member.
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Contact Information:

Keeping in Touch With My Online Family is published by:

Free At Last Enterprises
Lois M. Jeary, Publisher
P. O. Box 88
Elie, Manitoba
R0H 0H0
Canada
Phone: (204) 353-4096
Fax: (204) 353-2248
E-Mail: lois@home-for-success.com
Website: http://www.home-for-success.com

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