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Keeping In Touch With My Online Family
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The significant challenges that we face today cannot be
resolved by the same level of thinking that created them.
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Issue #25: December 4th, 2001
Hi <FIRST_NAME>,
Here's What We Have For YOU Today:
~ Publisher's Corner
~ Notes and Quotes
~ Feature Articles
~ Ezine ADventure
~ Helpful Hints
~ Readers' Comments/Suggestions
~ Ad Swaps
~~~Publisher's Corner~~~
It appears that the majority of us are at the 'intermediate'
stage of our Internet experience. Only one person said
they were 'experienced'.
Whether an Internet 'Newbie' or 'Expert', we all have
different ideas about what success means. No two people
really have the same attitudes or ideas about where they
want to go so it's important to KNOW what it is YOU want.
That focus is what gives us our drive; our passion to take
the steps necessary to achieve what we perceive as success.
I found the following note in amongst my files and thought
I'd share it with you.
The Highway to Success is a Toll Road
You must give up something to get whatever you want in life.
The greater the value, the greater the sacrifice that will
be required. Everything has a price.
Nothing worthwhile will come easily to you. Work,
continuous work and hard work, is the only way to accomplish
the results that last.
You have to pay if you want to make things better and you
pay a price just leaving things as they are.
You'll find no success at bargain basement prices.
Author Unknown
Taking the time to sit down and write down what it is you
want and taking the steps necessary to get there is just
about the most difficult task you will be required to do.
Putting your goals into a time frame -- giving yourself a
deadline for each of these tasks will present its own
challenge. You'll find it's worth your time and trouble
as long as you are honest with yourself. Set a time frame
that will keep you challenged -- one that will keep you
passionate about what you truly desire.
I wrote an article about this a few months back and likened
these steps to having a road map in an area that is unknown
to you.
I've been allowing some obstacles to stand in the way of my
passion over the last couple of months and it's time to get
my priorities straight. Don't allow anyone to stand in your
way. Never share your goals with someone who cannot support
you in what you are going to accomplish. In fact, you
aren't required to share them with anyone. If you choose to
do so, be sure it's with someone who will cheer you on --
someone who will be in your corner.
And no, I have not forgotten our new subscribers. Welcome
to KIT. Enjoy today's Feature Articles. Dr. Kevin Nunley
presents our first Feature -- Effective Small Business Web
Sites On a Budget. The second Feature, How To Write To
Persuade, is by another of our favorites, John Colanzi.
Have a great day and keep on smiling!
Lois M. Jeary
Publisher, KIT and KIT Klassifieds
mailto:lois@home-for-success.com
~~~Notes and Quotes~~~
Success is a state of mind. If you want success, start
thinking of yourself as a success.
Dr. Joyce Brothers
~***~~***~~***~~***~
Internet Resource of the Day:
'3D TextMaker'
Animate your text with this site. Customize the fonts,
size, color and movement and use it for your webpage or
presentation.
http://www.resource-a-day.net/resources/3d/
<a href=http://www.resource-a-day.net/resources/3d/> AOL users click here </a>
~***~~***~~***~~***~
'Ready to stop trying and start doing?
2 Free Telephone Coaching Sessions Are Yours!'
monty@success-synergies.com?subject=free_sessions_KIT
~***~~***~~***~~***~
Things turn out best for the people who make the best of the
way things turn out.
John Wooden
~~~Feature Articles~~~
Effective Small Business Web Sites On a Budget
By Kevin Nunley
http://www.DrNunley.com
As more and more of the world's business starts taking place
online, we're left to wonder how our own web pages will stand up
and out in the jumble of everybody else's.
Small businesses don't always have the option to buy expensive
graphics or to hire a great web designer. Or even if they do,
they have to take into account whether their potential customer's
browser will support a high tech page. On the other hand, we all
want our web site to look as great as our competitors. So what do
you do? Here are a few tips to help you decide which type of site
is best for you.
As browsers get more sophisticated and modems download faster,
web sites are getting fancier. My old advice about put a logo at
the top of your web page and keep the rest "text" is looking out-
dated.
On the other hand, MANY of your web site visitors have slow phone
lines with no improvement in the near future. With web design
expectations higher but lines still slow, it puts many of us
between a rock and a hard place.
Some ways to jazz up the look of your pages without making them
slow loading:
1. Use one to three SMALL gif or jpeg graphics on a page, but
don't go overboard. Try to repeat graphics when you can from one
page to the next. Once a graphic has loaded into the visitor's
computer, it doesn't have to load again.
2. Create an interesting page by formatting your text into
headlines, bold, indented blocks, and limited colored text. You
can also set off important points with small graphic balls or
arrows. These don't take much time to load and can add interest
to your page.
3. Put parts of your page in a cell and give it a different
background from the rest of your page.
4. When you find a logo you like, email the owner and ask who
created it. I find that many site owners create their logo
themselves and don't mind making one for you at low cost. A great
place to get a cheap logo is at GotLogos.com-- they'll design
your logo for only $25.
Some time back I beefed that too many web sites didn't have
enough words to explain their offers. "Some sites are all
pictures with very little copy. It's hard to figure out what the
site is selling and why you should buy it," I complained.
Now it looks like a lot of sites have gone the other direction.
In an effort to maximize sales, they put dense copy about all
their offers on the opening page of their site. Did we over do
it?
The latest thinking among advertising experts is a page filled
with lots and lots of copy is jarring. People click to the page
and think "Gee! I don't have time to read all this."
It's often better to trim your opening page offers down to just
your most essential elements. Plenty of white space is good.
Rather than having a batch of graphics on the opening page, you
might focus on one larger more powerful graphic that unifies the
page.
Some big corporate sites are moving to this philosophy of "less
is more." See http://Apple.com for an almost extreme example.
Bottom line is customers are pressed for time. Many are surfing
the Net while on their lunch break or between office chores. If
they can't figure out your offer quickly, they may click
elsewhere.
Web site frames have always been controversial. In the beginning,
this method of splitting a web page into two or three smaller
pages didn't work on older browsers.
Later someone pointed out search engines have a hard time reading
pages with frames. Web designers who really want to get listed
high on search engines avoid frames.
Still, there are times when frames would be a good choice for a
web site:
1. You don't care if your site gets listed high on search
engines. You may have other ways of promoting your site that work
well for you. Your site might be one of a great many sites in
your industry and it is almost impossible to get listed as one of
the top ones.
2. Your site has lots of information. You want customers to be
able to quickly switch back and forth between pages. Frames can
make this easier.
3. You want to save money or time designing your site. You can
have a razzle-dazzle opening page and menu bar while all the many
inner pages are simple text on a page. That kind of site is quick
and easy to design.
No matter what type of business you run, or how much money you
have to pour into web design, there's bound to be a combination
of ideas that will work for you.
Kevin Nunley provides marketing advice, business writing, and
popular promotion packages. See his 10,000 free marketing ideas
at http://DrNunley.com Reach Kevin at mailto:kevin@drnunley.com
or 801-328-9006.
*~~~**~~~**~~~**~~~*
Some people will never know whether they have any real
capacity for determination, because they will never put
themselves on the line and commit themselves to a decision
they know might require sleepless nights and long, hard days
of work.
Rich DeVos
*~~~**~~~**~~~**~~~*
How To Write To Persuade
by John Colanzi
I'm sure you've seen those ads that grab your attention and
have you ready to pull out your wallet or credit card. They
are literally making you an offer you can't refuse.
Don't you wish your ads were that persuasive?
Are the marketers who wrote these ads natural born writers,
or is there a formula that you can learn?
Writing to persuade is a skill that can be learned, like
any other skill. It's just a matter of breaking down the
process into four simple steps.
Step # 1.
The first step in writing your killer sales letter is to
identify your target market.
This seems simple enough, but how many marketers do it?
When reading some of the ads I get in my inbox, I have to
wonder.
I don't want to burst your bubble, but the truth is, not
everyone on the planet is a prospect. Concentrate on those
who are.
Before you begin your ad campaign identify your target
audience.
Step # 2.
Once you've identified your target market determine what
their major problems are.
* Do they need more money
* Do they need to save time
* Are they interested in improving their health
Sit down and determine every problem that your prospects
have and decide how your product or service can help solve
their problems.
There are no shortage of problems, but there is a shortage
of problem solvers. Start thinking in terms of becoming a
problem solver and you'll always be in demand.
OK, you've identified your market, you've determined what
problems they have, now you're ready for the next step.
Step # 3.
The third step in writing your killer copy is to let your
prospects know that there is a solution to their problem.
Not only is there a solution to their problem, but you have
the solution.
Remember these three magic words, "I can help."
Identifying the problem is not enough. You have to show
the reader that there is a solution and you have it.
Tell them every benefit they will get when they order your
product or take advantage of your service.
Let them know you can help them make more money, save time,
or improve their health.
Step # 4.
The final step in creating killer ad copy is getting the
prospect to take action.
Identifying your market, determining their problems and
letting them know you have the solution, is not enough.
You have to make them act.
You have to create a sense of urgency.
There are many ways you can do this. You can offer a
special discount for fast action.
You can offer special fast action bonuses.
Ask for the order.
Let them know they don't have to put up with their problems
another day. You can solve them right now.
These four steps are a basic outline to get you started.
Start studying the sales letters you read and break them
down into the four basic steps. Determine how effective the
writer was in covering the bases.
Make notes on how you could improve on the sales letter.
Learning to write persuasive copy is a life long venture.
You can write persuasive copy. You have the basics, the
rest is up to you.
Wishing You Success,
John Colanzi
http://www.internet-profits4u.com
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~~~Helpful Hints~~~
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Looking for tips on how to set up your books, send a blank
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let Jaye walk you through the whole process.
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ARE YOUR ADS SCREAMING FOR HELP?
Flashy Ads WILL "fix" or Write Your Ads.
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Noticing small changes early helps you adapt to
the bigger changes that are to come.
Spencer Johnson, 'Who Moved My Cheese'
~~~Readers' Comments/Suggestions~~~
This is your spot. Do you have any ideas or suggestions
that work for you? Is there more of something you would
like to see in KIT? That's what the links below are for.
I'd also like to mention here that I undoubtedly have some
of the best subscribers around. Sometimes publishers do
have to get kind of picky about the ads they place and
there is a good reason why special links are used; certain
formatting rules as well the length of the ads. I won't
go into the details here today but it might be a good idea
to explain why there seem to be so many 'rules' when it
comes to you placing your ads. The bottom line is that
it is for your benefit and will make certain your ads are
noticed and placed appropriately. We'll cover that in a
future issue.
Free subscriber ads can be submitted to this link only:
mailto:lois@home-for-success.com?Subject=KIT_K_Dec_8th
Reminder: One ad/per subscriber - First 20 are in
5 lines, 60 characters per line
To submit an Article:
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To make comments or suggestions:
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Some of My Favorite Zines:
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Disclaimer:
~~~~~~~~~~~
All advertising in KIT is accepted in good
faith and is offered as a service to our readers.
Publication of the ad should not be construed as an
endorsement of the product, business opportunity or
service being offered. Please refer to the contact
details in the ad for more information about product
or service offered. Use due diligence for all offers.
Free At Last Enterprises reserves the right to exclude
any ad pertaining to hate, race, discrimination or
deemed inappropriate for all readers.
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Privacy Policy: Keeping in Touch respects your privacy.
Your e-mail address or personal information will NEVER be
sold, traded or disclosed to any third party member.
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Contact Information:
Keeping in Touch With My Online Family is published by:
Free At Last Enterprises
Lois M. Jeary, Publisher
P. O. Box 88
Elie, Manitoba
R0H 0H0
Canada
Phone: (204) 353-4096
Fax: (204) 353-2248
E-Mail: lois@home-for-success.com
Website: http://www.home-for-success.com
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