Email Is Dead - Get Over It

Yes, you heard me right. Email is dead. Once upon a time, email was an effective delivery tool. With the abuse in today's Internet this is no longer true.

Today's publishers are facing some of their biggest challenges yet simply trying to deliver their content to people who have asked to receive it.

The last year and a half in particular has proved exasperating for publishers around the globe. eMail has evolved to the place where it is no longer the 'king' as a viable delivery method for your ezine. It's obvious the problem will not be fixed in the near future simply because no one has been able to define 'the real problem' when it comes to unsolicited email.

Every day you see boatloads of unsolicited garbage coming to your Inbox while the mail you want tends to get lost in the void called cyberspace.

Publishers have been caught up in this turmoil by the necessity of having to implement additional precautions in order to protect themselves from unfounded spam accusations. ISPs have been unfairly blocking some publishers - usually through no fault of their own. Did you know that most unwarranted spam accusations are the result of subscribers not remembering which address they used to subscribe to a particular ezine? In their frustration they blame the publisher.

What is this costing you?

The short answer is time, money and subscribers.

Time -

• time wasted on endless, mind-numbing list maintenance tasks
  
• time writing one version of your ezine in text, one in HTML and perhaps another to be archived to your website
  
• time wasted on making sure your issue doesn't trip the filters (s*p*a*m, un~subscribe and please don't use 'click here')
  
• time wasted sending out additional notices suggesting 'If you didn't receive your issue, it may have been caught up in the ISP filters.'
  

Money -

• it costs you in advertising revenue every time your issue is lost in cyberspace
  
• it costs you when you cannot reach your audience with your products or services
  
• it costs you because you cannot market effectively
  

Subscribers -

• how many subscribers do you lose each time you implement additional security measures such as double opt-in?
  
• how many of your subscribers actually feel they can reach out and contact you today?
  
• how much has your interactivity with subscribers suffered?
  

Each step you implement to provide protection against unwarranted accusations costs you, the publisher. We went from having a list to making it an opt-in list. Then we looked at double opt-in. Most of us have had to make our subscribers jump through hoops to stay with us. And it just keeps getting worse. eMail has lost it's effectiveness as a means of communication and delivery.

You've noticed many publishers have started using tools like weblogs, rss feeds and even online chat boards to create more interactivity with their audience. This is a step in the right direction. But is it enough?

Is It Enough?

While weblogs, rss feeds and chat boards are becoming more popular as they are being utilized, you still don't have a complete system in place.

What If ... ?

• I could show you a simple, effective and economical way to reach your subscribers without the growing hassles of email?
• I could help you virtually eliminate any new unsolicited email coming into your Inbox that relates directly to your ezine links?
• I could show you a media-rich content management system that can be tied in directly with your website?
• I could show you a simple way to interact and stay in touch with your subscribers, even if you don't have a website?
• I could show you how easy it will be for your subscribers to respond to you when you ask for their opinions or feedback?
• I could show you an easy way to keep track of your open rate and statistics?

Would you be interested? Of course you would!

Do You Recall Why You Started Publishing?

Take a moment to reflect on why you started publishing in the first place. It was an excellent way to introduce yourself and establish your Internet presence. Your subscribers got to know who you are and that you are someone they can count on if they need help. You can reach out to people from all over the world. Now that's truly awesome.

Being a publisher is challenging, exciting, rewarding and fun. Well, most of the time. One of the most effective tools we've had for delivering our content has turned into a nightmare for most publishers. Our time should be spent looking for and sharing good information for our ezine or website. Instead, we're wasting valuable time on needless, unwanted list maintenance tasks while duplicating our efforts to get the ezine to those who asked for it.

Filters have not proved terribly effective because many people don't understand how to set them up properly. This is where the new 'spam terminator' programs fail in a big way. Too many people don't understand how they work. The mail you want doesn't get through while the spam continues virtually non-stop. These 'cowardly marketers' will do just about anything to get their garbage through to your Inbox. They'll use forged headers or create new addresses for each campaign they send.

Oh, let's not forget our attempts to 'trick' the filters by adding special characters to certain words. Please - enough is enough! A publisher's intent and desire is to inform their readers. When sharing details about a current scam or virus, you shouldn't have to mask it with special characters. The seriousness of a given situation loses something in the translation when having to use such tactics. Plus it can be confusing to your readers.

So What's The Answer?

It's time to remove email as your method of delivery.

Several publishers have started sending just an announcement message. They provide a link for the latest issue on their website. Some offer the website link as well as a link to their autoresponder for the current issue. And others have thrown up their hands in frustration and quit publishing altogether or they are about to quit.

The problem is that both these methods still rely on email to deliver that announcement.

The Solution ...

Quikonnex - Desktop Publishing At It's Best

Quikonnex is a direct-to-desktop publishing service that puts your ezine in the hands of your subscribers automatically at no cost to them.

It's clean. It's fresh. Publishing has never been easier. If you can write, you can use Quikonnex. Best of all, everything you need to publish and track your content is contained in one place.

Quikonnex In A Nutshell

Quikonnex is a media-rich content management system that allows delivery of your ezine with none of the usual hassels that go with publishing in today's arena. Publishers have experienced the 'ups and downs' that go hand in hand with publishing on a regular basis.

• ISPs cancelling your service without explanation
• risk of being placed on a ban list
• creating a special issue for email to avoid tripping filters
• re-creating the issue for your website archives
• mundane and mind-numbing list maintenance tasks
• processing unsubscribes
• processing bouncebacks
• dealing with unwarranted spam complaints
• should you use opt-in or double opt-in
• trying to find email addresses that don't exist

The Beauty Of Quikonnex

All your publishing needs are brought together in one convenient place - right on your desktop. Quikonnex is for anyone who wants or needs immediate access to a specified group of people on a regular basis - without the hassles of using email.

Stop Putting Your Business At Risk

There's no two ways about it. eMail delivery puts you and your business at risk. Quikonnex provides the ultimate solution for publishers who are serious about reaching their readers.

This direct-to-desktop publishing service is:

• simple to set up
• easy to manage
• manageable from your desktop
• a snap for receiving reader feedback
• an interactive platform for your subscribers
• private messaging system for all members
• media-rich content management (text, HTML, audio, video capabilities)
• free web conference room
• very subscriber friendly
• economical
• efficient
• easy to tie in with your current website
• provides automatic updates for everything you post
• provides a safe place for your drafts - your work in progress until you are ready to publish it
• completely safe (no hidden files or programs running in the background)
• backed by amazing support
• spam free
• F - U - N (let's not forget that part)

Quikonnex puts you back in charge of your publication and delivers your content, unaltered, directly to your subscriber's desktop.

Eliminate Unnecessary Work and Worry

Just imagine ...

• no more list maintenance
• no more fear of unwarranted spam accusations
• no more masking words in your content for fear of tripping the spam filters
• no more worry about ISPs shutting you down due to bouncebacks or undeliverable mail
• no more extra work - do it once and it's done

Don't let the trials and tribulations of the current email dilemma take you away from publishing. Put yourself back in charge of finding the best content for your subscribers and stop wasting your precious time and effort on senseless, unproductive tasks.

The best thing to do is try QuikView for yourself. Then sign up as a member of the Quikonnex community. It won't cost you a thing. You can even have that sidebar customized for your business - whether you currently publish or not.

A successful business person understands that changes take place on the internet. A successful business person knows when it's time to stop using an ineffective tool and replace it with one that works. Quikonnex works.