The significant challenges that we face today cannot be resolved by the same level of thinking that created them. |
| KIT # 90: A Profitable and Successful Email Ad |
| Issue: #90 Date: March 25th, 2003 Publisher's Corner Hi and welcome to today's issue of Keeping in Touch. A big, warm 'hello' to all our new subscribers. How is everyone doing today? Spring is here! Isn't that wonderful? There is something so refreshing about more daylight hours. The warmer temperatures are a blessing too. Thank you for the help with the email verification. It didn't go quite as planned. I'm going to set up an extra link in KIT that will allow you to change you details. All you have to do is click on it and it will take you to your subscriber details. It's quick and easy. Yesterday was my birthday. No one is more surprised than me to
realize I've made it to my first half century! Fifty years old,
can you believe it? Our Feature today is A Profitable And Successful E-mail Ad! A.T. Rendon does a great job of coaching you through several steps to help you make sure your message doesn't get mistaken for 'unwanted' mail. With the way things currently stand, you will need every advantage available to you. Be sure to send for his list of action words. As we've been discussing for the last few issues, the Internet and in particular, email is going through some major changes. Make certain that you know the rules of any publisher you submit your ads to for publication. I know one publisher who sent an ad out to a number of other ezines. He discovered that many of messages were returned as unsolicited mail. In each case, it wasn't his ad that was the problem, it was the other content put in by the publisher. Knowing this in advance will save you loads of money in advertising costs. Vanilla is our Special Feature brought to us by Monty J. Sharp. Whether we realize it or not, perspective plays an important part in our lives - both from a business perspective as well as our daily lives. This isn't the platform for discussing the war in Iraq. Whether you are for or against, please think about the soliders who are fighting to liberate a country from a sadistic dictator. Give them a moment of time each day and wish them a quick, safe return to their families and friends. Have a great day and keep on smiling. Lois M. Jeary Install one of the Internet's most powerful sales tools on your site today. AutoResponse PlusFeature Article A Profitable And Successful E-mail Ad!
by A.T.Rendon With each passing season, the Internet continues to change and evolve. Who would have guessed that nearly half of all e-mail would be SPAM? Most of us attempting to do business online not only send out a great deal of e-mail to other people, but we are also receiving a lot of it. And, you do NOT want your email confused with SPAM. In order for your email message to stand out from the ever maddening crowd of e-mail messages, it must be DIFFERENT, UNIQUE and INTERESTING. If not, it will wind up getting deleted before it is even read. What you need to email is the, "Perfect E-mail Ad"! And, in order to have a, "Perfect E-mail Ad", your email only
needs two (3) very important "Key" elements: Be Requested. If you already have an Opt-In subscriber list then no doubt you can e-mail them with your message in a proper manner. If not, then you must advertise in a manner that will be legal and responsive and the best way to accomplish both is through e-zine/newsletter advertisements. Choose a publication that will target your audience. The Killer Title. The Title must be short, no more than 6 to 8 words. Less in this case would be more. It is what goes in the Subject area of your e-mail message. It must capture the attention of the recipient before they delete it. One of the best Ad Titles I have ever seen in an e-mail message consisted of just 3 short words. It captured my attention and enticed me to click on the link to visit a web site. It aroused my curiosity! Can you guess what those words might have been? It was simply a question. All it said was, "What Is This?" And then it gave a URL to visit. That was the extent of the message. Your Title is the Subject area of your e-mail message so make it count. If necessary, make use of one or more action words to capture your reader's imagination. Send a blank email here for a FREE list of 50 Action Words: mailto:action_words@emailexchange.org An E-mail Link. In the above example I used, it showed that the body of the e-mail message only contained a URL, a web site link on which to click to visit. The e-mail message did cause me to visit the web site, yet it is still NOT a good example of, "A Perfect E-mail Ad". The other "Key" element of, "A Perfect E-mail Ad" is to include an e-mail link in your message! Yes, you could include a web site address, like the e-mail message with the 3 short words in the Title that got me to pay them a visit. But, placing an e-mail contact for those interested to click for further info will provide you with something a web site can not give you - a way to contact your prospect again. If you send out an ad with a web site address, even if your prospect does visit your web site and then leaves, how can you do a follow-up message to that prospect? If you first get their e-mail address, then send them the web site address, then you will be able to send them out a follow-up e-mail message to help entice them to visit again for a possible sale. And, what would be the "Perfect Follow-up" to the "Perfect E-mail Ad"? Respond with a short email message that is no more than 5 to 10 lines of text long and DO include your web site URL in this e-mail message for people to pay you a visit. If they just have your web site URL, they can easily visit and you might very well NEVER hear from them again. But since you now have their e-mail address, you can do a follow-up e-mail message to them in about 3 to 5 days to keep your offer fresh on their minds. Do NOT make the mistake and do follow-up in just one day as many people set aside their e-mail to read for another day. Don't you find it annoying when someone starts bombarding you with follow-up e-mails on a daily basis? Give your prospects time to be impressed with your first message. Use the "KEY" elements of, "A Perfect E-mail Ad", and you will find it brings you more response and success. ______A.T.Rendon is an entrepreneur and published writer.
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you just have to take a look to see what I mean. Special News Ronnie Kimball sent me a note and their site went from 32,000 hits to 91,000 in two days. The song, Liberty, is a true gift for all of us. That one song touches me every time I hear it. Liberty (An Anthem For a Free World) has been added to the Voice of America radio play list in 52 countries around the world and is quickly spreading throughout the global Internet community. You can listen to the full song, Liberty here: You can get the CD here: Inspiration No power on earth can impede your progress
as surely and implacably as you can. It had long since come to my attention that
people of accomplishment rarely sat back and
let things happen to them. They went out and
happened to things. Destiny is not a matter of chance, it is
a matter of choice; it is not a thing to be
waited for, it is a thing to be achieved. Special Feature Vanilla! The light streaming through my bedroom window woke me from my sleep earlier than usual. As I looked blearily through my still very sleepy eyes, I saw the reason for the brighter than normal light intruding on my winter’s sleep – a white blanket of sleet (frozen rain) covered the ground, trees and roofs and was reflecting the early morning dawn through my window. My first thought was, “Oh great. Now I’ll have to get up and clear the steps, break the ice over the dog’s water dish, and scrape the car windshield. And it’s freezing out there.” I pulled the warm covers up around my chin and was still grumbling about the inconvenience this winter precipitation was creating for me when my six-year-old daughter, Larisa, came padding into our bedroom. She walked to the window and looked with wide-eyed wonder at the wintry landscape. She stared momentarily with eyes and mouth wide open. “Vanilla!” she exclaimed with wonder and enthusiasm as only a six-year-old can muster. I chuckled at her assessment of the scene before her. As I was salting, scraping and breaking ice later that morning, I thought about what my daughter had said earlier. We had both perceived the same thing out my bedroom window that morning. But we had radically different perspectives of what we saw. While I saw an inconvenience needing to be managed, Larisa saw a deliciously wonderful opportunity for some fun. And it was our perspectives that resulted in our radically different mindsets about the same situation. Perspectives. They influence what your mind chooses to bring to a situation as possibilities. By simply adopting a different perspective, you can open up a whole new realm of choices, possibilities, mindsets and solutions that may not be apparent from your current perspective. Try this the next time you’re facing a difficult situation: Assess the situation from your current perspective and then ask yourself, “What’s another way of looking at this?” Even better, ask an objective individual like a Coach or Mentor to help you view things from a new perspective. It’s really amazing how new (and often better) ideas will start coming to the surface. Ice or vanilla? The perspective is yours. A fresh perspective helps. Get one faster and easier working with a Professional Coach. Visit http://www.workteamcoaching.com or e-mail Monty at monty@workteamcoaching.com Hot Tip Wheel Mouse Trick If you have one of those handy little wheel mice here's a neat little trick that you'll like. Have you ever find yourself on a web page with a font so tiny it was almost impossible to read? The next time you visit a page like that, hold down your CTRL key and roll the wheel on your wheel mouse. You'll find that you can increase / decrease the font size as fast as your finger can spin that little wheel. This also works other places as well - why not try it here. -> Compliments of Bob Osgoodby - Internet Tip of the Day If you haven't signed the International Petition against sender-
warranted email, please do so now. The Petition is being
presented in Washington at the end of the month. None of us
needs something like Habeas, Inc. trying to virtually eliminate
the small guy with the small business. Make your voice heard. Don't pay for email. If you don't know the details about Habeas
and like-minded companies, then spend some time here: Check Your Message Before You Send There is a way to check your own outgoing ezine to see whether
it trips the filters set by your ISP. Just set it up the way
you normally would. Before you send it, put the word TEST in
the front of your subject line. If you forget that step, it
will be ignored and you won't get your report back. This program is for publishers who understand the power
of e-zine swap advertising and who are fully aware of the
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