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| KIT # 163: How To Boost Your Sales During The Holidays |
| Issue: #163 Date: December 21st, 2004 Publisher's Corner
Our Feature Article is How To Boost Your Sales During The Holidays by Bob Leduc. Today's Special Feature is in keeping with the season, Christmas Gift Ideas and More... and there are some great tips in there.
Bob Leduc brings us our Feature Article, How To Boost Your Sales During The Holidays. Even at this busy time of year, it is possible to increase your sales by showing a bit of creativity. And if you're looking for ways to give those extra gifts today's Special Feature, Gift Jar Mixes, will show you how. I'd also like to share a Wonderful Christmas Story from Gary Mills on the Strateshooter Channel. I sincerely wish you all a Very Merry Christmas and a Happy and Safe Holiday. Have a great day and keep smiling. Lois M. JearyPublisher, KIT and the Home4Success Channel KIT Online Archives Get Your Own QuikView Sidebar Reader/BookMark Server Here Feature Article How To Boost Your Sales During The Holidays Copyright 2004 Bob Leduc http://BobLeduc.com
What's the best way to get the attention of prospective customers and clients during the Holiday Season - and to motivate them to buy from you?... Give Them an Irresistible Offer They Cannot RefuseEverybody wants to get a "special deal". Most people don't expect to find one during the Holiday Season. Surprise them with a Special Holiday Offer. Make your Special Offer as attractive as you can afford. The greater its value to customers the more sales it will generate. Here are 5 different offers you can use for almost any product or service. 1. Special Holiday Discount:People don't expect discounts during the Holidays. Surprise them with an unexpected Holiday Discount Offer. It gets attention - and motivates many prospects to buy. 2. Special Combination Price:Combine several products or services for a price that's lower than the total cost of buying each item separately. A combination offer increases the number of orders you get and the size of your average sale. It increases your number of sales by generating orders from prospects who were only "shopping around". It increases the size of your average sale by motivating buyers to spend additional money to get the "good deal" of your Special Combination Package. 3. Complimentary Bonus:Offer to include a complimentary bonus with each purchase. It doesn't have to cost you very much so long as it has high perceived value to your customer. For example, I recently visited a web site offering special interest travel books. They offered a map of any country as a complimentary bonus with each order. I'm sure the map cost the site owner much less than its perceived value to the customer. 4. Complimentary Fast Delivery:People want to receive something immediately after buying it especially during the Holidays. You can motivate them to buy by offering complimentary fast delivery. For example, a company selling personalized desk accessories offers complimentary overnight shipping during the Holidays. 5. Bill Me Later or Bill My Credit Card Later Option:This offer generates many sales you normally wouldn't get during the Holiday Season. It removes the customer's concern about spending too much money right now. Tip: Always include a deadline for your offer. Prospects are more likely to take immediate action when faced with the risk of missing your offer. Advertise Your Special Holiday OfferYour Holiday Offer is short-lived. So use advertising methods that produce fast results. For example, send a brief email or postcard announcement to your customer or prospect list. Place online and off line ads that will run immediately after you place them. Tip for Internet Marketers: Announce your Special Holiday Offer prominently near the top of your home page. Something as simple as the words, "Special Holiday Discount", will grab your visitor's attention and draw them into your web site. Everybody likes to get a "special deal". But they don't expect to find one during the Holiday Season. Surprising them with a Special Holiday Offer will motivate many hesitant prospects to buy. Bob Leduc spent 20 years helping businesses like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards ...and launched *BizTips from Bob*, a newsletter to help small businesses grow and prosper. You'll find his low-cost marketing methods at: http://BobLeduc.com or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV Everyday Wisdom by Dr. Wayne Dwyer You are the sum total of all your choices up until this moment. Everything in the universe is connected through thought. Enlightenment is your ego's greatest disappointment. Inspiration
A Holiday Receipe
4 cups of Love
Special Feature Christmas Gift Ideas and More... By ThriftyFun.com Gift Jar Mixes Make people gift mixes in a jar as an inexpensive Christmas Gift. Use a nice canning jar and fill it with the dry ingredients for a baking recipe. Decorate the jar and attach the recipe so that the recipient can complete the recipe by adding the necessary wet ingredients. To get recipe ideas just type "Gift Jar Mixes" into your search engine. Saving Money With a Name DrawingMy family has decided to draw names for Christmas gifts this year. My retired parents were still buying for myself and my four sisters, our husbands and 10 grandchildren. Instead of spending hundreds of dollars, they (and all of us) drew the number of names to match how many we have in our family. We are limiting the expenditure to $25 per person. This will make the holidays much less stressful and a lot more economical. It is also more fun to focus in on a few gifts rather than trying to buy for the masses. By Amy Quick and Easy Tree OrnamentA quick and easy Christmas tree ornament can be made by using clear glass ornament balls. Drop paint in through the hole and then turn it upside down and let sit overnight. The paint will spread out and coat the inside of the ball. Swirls of red and white or green and white make really pretty ornaments. Put the top back on the ball when dry. Add a ribbon on the top. Christmas Tree TipsIf you buy a natural tree, check the ends of the needles. Rub some of the sprigs between your fingers. If needles fall off, the tree is already dry. If not, it's a good one. Saw an inch off the bottom off the tree before you put it into the stand, this will allow it to soak up more water and it will last longer. Keep the water level in your tree stand deep enough to cover the cut base of the trunk. The first week that the tree is in the house it will absorb water quickly, so keep a close eye on the water level. By Jane Christmas CardsWhen you receive Christmas cards, cut out and tape the return address to the back of each card before tossing the envelope. After the holidays, store the cards together until the following year. When December rolls around next year, just pull out the previous season's greetings to start creating your Christmas card list. Kids Craft ProjectTurn your kids loose with various sizes and shapes of pasta, a bottle of glue, and some glitter! They can create beautiful snowflakes (which make pretty Christmas tree ornaments/gifts), noodle people, dinosaurs, etc. Just have some pasta shapes such as wheels, bow ties, elbows, and spirals. It works best to glue the projects on small sheets of wax paper. It's easy to peel the wax paper off after the project dries. Shop at Antique Malls or Flea MarketsWhen you are shopping for Christmas, don't overlook antique malls and flea markets. You can find some unique and unusual gifts that you can't find elsewhere (or make yourself) for a variety of prices, even as cheap as a few dollars! About the author: Hot Tip Create a vCard - Outlook Express A vCard in Outlook Express is the same as a business card. Once you create a vCard, you can attach it to your e mail by clicking Insert> My Business card from a New Message Window. When your customers receive your e-mail, the can save your vCard, giving them a digital copy of your contact information. Here is how to do it. First create an entry for yourself in your Address Book list. Now Click File> export and click Business Card (vCard). Choose a location to save your vCard, and click Save. KIT is published on the Home 4 Success channel. |
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