The significant challenges that we face today cannot be resolved by the same level of thinking that created them. |
| KIT # 162: 8 Easy Ways To Optimize Your Website |
| Issue: #162 Date: December 14th, 2004 Publisher's Corner
As you read today's issue, I'll be at the hospital having my first ever MRI (magnetic resonance imaging) scan done. I think the easiest way to explain what an MRI is is that it's a three dimensional xray. I am hoping it will finally tell them 'something'. I've had a constant headache for about four months now and nothing we have tried is getting rid of it. I also get migraine headaches and if you can believe it, the migraine comes on top of this killer headache. A great Christmas present would be relief from this constant pain. :-) Last week we started talking about setting goals. The reason this is important is that it's like having a road map that will show you how to get from point A to point B without getting lost. What you want to do is break down your goals into three main areas.
Your Immediate Goals will be things you want to accomplish within a six month period. Write those down. Your Intermediate Goals will be things you want to accomplish within the year. Again, write those down. Long Term Goals are things you want to accomplish within say five years. Write them down. By writing down your goals, you effectively have a 'to do' list right in front of you that you can refer to easily. When you accomplish one of your goals, mark it off and set a new one. This is extremely powerful because you'll be able to see your progress. 8 Easy Ways to Optimize Your Website is today's Feature Article and comes to us from Scott J. Patterson. Scott provides some simple steps you can follow to optimize your website and utilize your keywords fully for maximum results. Our Special Feature is The Real Key To Happiness, Peace of Mind, and Massive Internet Success by Rick Miller. Here's an insightful article - let your passions be your guide you to success. And if you haven't registered for the 12 Days Of Christmas yet there is over $6,700.00 worth of gifts up there and we're only on the seventh day. At this link, scroll down to 12 Days Of Christmas and register for your free gifts. You might want to create a special folder to keep track of all the gifts you get from this promotion. Have a great day and keep smiling. Lois M. JearyPublisher, KIT and the Home4Success Channel KIT Online Archives Get Your Own QuikView Sidebar Reader/BookMark Server Here Feature Article 8 Easy Ways to Optimize Your Website Traffic from search engines is widely considered the best (and cheapest) way to generate traffic to your site. The increasing popularity of search engines has led to the development of a whole industry that revolves around ways to "optimize" websites. The end result is that many people now think that only "professionals" can help their website rank high within search engines. But, the truth is that anyone can structure their site so they rank high for many keywords. Below, I have listed 8 simple steps that you can take to optimize your web pages. By following these, you will improve your chances of increasing your rankings:
2) List your major keywords in the links back to your site: Many search engines, Google being the most famous, have started to take into account the words that are mentioned in the title tag of the links that point to your site. So, a great way to improve your rankings for your keywords is to place it in the title tag. 3) Make your first 100 words on the page keyword rich: Another mistake that most webmasters make is to have a menu on the left-hand side of a website. Since search engines primarily focus on the first 100 words of a website, a left side menu is a misuse of valuable space. Instead of doing this, you should have your title, description and web copy within the first 100 words of your site. An easy way to do this is to have your menu on the right instead of the standard left- hand side. But, since the left-handed menu is now commonplace, you can also choose to put your first 100 words above the left-handed menu, so this text will be the first thing read on your website. 4) Insert the keyword into your title tag: In the source code of most pages are "header tags" (also known as Meta tags), which help search engines understand the content of the page. To fully optimize your website, you can tweak the source code of the page. The first step is to insert the keyword in the title tag. (This is what is shown in the results of a search engine when your site is listed) 5) Insert your keywords in the description tag: The description Meta tag is almost as valuable as the title tag. The information in this tag is listed directly below the title tag in search engine results. As a result, a good description can make your website stand out from other listings. To get the prospect to click on your site, it is important to write a snappy description while using your keyword. 6) Insert them into your keywords tag: Like the title and description tags, keyword tags are used to help search engines understand the content of your web page. Although this Meta tag has become less popular, it doesn't hurt to put your keywords here. 7) Place your keyword in the header: When writing the actual text of your site, the first part should be the headline. Whenever a search engine scans your site, it rates all words in the headline as being more important then the rest of the web copy. To take advantage of this, you should have your keyword in the page headline. But, since the header tag (h1) is quite large, you should format it so that it is smaller. 8) Write your keyword enriched web copy: Now that you have set up the structure of your page, you can write your web copy. While creating the text, you want to include the majority of the keywords at the top and the bottom of the page. In addition, the keyword should be included a few times in the middle. Basically, the common saying is that the keyword density should resemble an hour glass shape. The total web copy of your page should be about 300-500 words. Also, the keyword should be included about 5-12% of the total words of the page. The percentage varies according to each search engine, so you might want to play around till you find the best results. If you follow all these steps, you will definitely see an improvement in the search engine rankings for your keywords. The best part is that you do not have to spend any money on the expensive search engine optimizers! Good luck! =======Scott J. Patterson brought his website to the top of many search engines for important keywords. To find out how he did this AND also how he created his online store with NO computer experience, be sure to check out a Fr** copy of his ebook: Everyday Wisdom by Dr. Wayne Dwyer I recommend being gentle with yourself and loving yourself unconditionally, regardless of what comes your way. I finally realized that other people are simply going to be exactly the way they are, independent of my opinion about them. Inspiration You have to leave the city of your comfort and go into the wilderness of your intuition. What you’ll discover will be wonderful. What you’ll discover will be yourself. That you may retain your self-respect, it is better to displease the people by doing what you know is right, than to temporarily please them by doing what you know is wrong. The tragedy is that so many people look for self-confidence and self-respect everywhere except within themselves, and so they fail in their search. Special Feature The Real Key To Happiness, Peace of Mind, and Massive Internet Success Copyright 2004 Rick Miller Do you know the secret that allowed 100% of the top Internet Marketers to become successful? Amazingly though, even if you read all their books, attend their seminars, or even ask them in person, you'll probably never discover the one true secret of their success. Why? Because they probably don't even know themselves ... They're too caught up in marketing techniques. They may be totally unaware of why almost everything they're involved in becomes a success. Would you like to know their secret? Listen closely: All truly successful people live in alignment with their passions ... they're fulfilling their purpose in life. They're living their own dreams. The famous theologian William Barclay once said, "There are two great days in a person's life -- the day we are born and the day we discover why." Most people, regardless of religion or lack of religion, instinctively feel that there's a higher purpose to life . and that if they could determine their mission in life, they'd be much more happy and satisfied. Once you start to follow your passions and mission in life, the Universe (God or Nature, depending on what you believe) seems to start helping you achieve your goals, often by presenting startling opportunities for you ... In a recent interview with Janet Attwood, she revealed a remarkable tool that'll help you quickly determine your purpose in life--The Passion Test. The simple test, a series of probing questions that you ask yourself, will quickly help you identify your top passions, what's really important in your life. According to Attwood, "The number-one reason people don't get what they want is--is they don't know what they want." Once you discover your passions and align your life with them, success comes quickly and automatically. What's more startling, she found that every single highly successful person who's taken the test (Mark Victor Hansen, Jack Canfield, T. Harv Eker, Dan Poynter, to name a few) already are accomplishing their top passions. Undoubtedly knowing your passions speeds up the path to success. Most importantly, she also revealed ways to help you realign your life to help you follow those passions. The one key ingredient in reaching any goal or accomplishment is that you must totally love and enjoy whatever you are wanting to appear in your life. It has to be your dream, not someone else's. Do you really want a million dollars or would you rather have someone to love and be loved back? Do you want that mansion or would you rather travel and not be tied down to any geographical location? Only you can decide ... After taking the Passion Test, I was profoundly changed in the way I view my life. For me, I discovered that my number one passion is gaining dynamic health, my number two passion is improving myself, and three is mastering the guitar. I realize now that I've put those desires on the back burner while I worked totally on survival goals (you know, making money and dealing with life's obstacles). With that in mind, it's clear to me that I've missed out on a lot of joys that accomplishments in those areas would have brought me. So I have a lot of work ahead of me to bring my life back into alignment with my most important passions ... Maybe it's time I do something with the domain name that I've owned for several years (and done nothing with) that's focused on health and self-improvement. What about you? You owe it to yourself to discover your passions. It'll help you in all areas of your life and in your Internet business. About the Author:Rick Miller is a Certified Master of Web Copywriting and co-founder of List Crusade. We've arranged scholarships for 50 of our readers to get the audio lesson with Janet Attwood for free, along with 26 weeks of training from Jay Abraham, Jack Canfield, Mark Victor Hansen, Joe Vitale, Robert Allen, Dr. Robert Anthony and other top self-help/wealth gurus- simply visit: http://www.ScientificInternetMarketing.com/attwood Hot Tip The Perfect Classified Ad by Kevin Nunley http://DrNunley.com Ever notice a classified ad that appears over and over, week after week? It is somebody's Perfect Classified Ad. It may not be a literary thing of beauty, or even an ad that is very appealing--but for some reason it gets sales for its owner. Getting your Perfect Classified Ad will come easier if you follow a simple plan. Write your ad in complete sentences. Then cut out non-essential words to make your ad the required length. Start sentences with action words. Use short phrases. While you are at it, write several versions of your classified ad. I usually try to knock out six at a time. Next, test your ads. Run them all on free ad sites, in ezines, newspapers, or magazines. Be sure to include a code in your response info so you will know which ad produced the inquiry or sale. Once you find an ad that works well, leave it alone. Resist the temptation to tweak an ad that is already successful. Don't worry if you or your associates become bored with the ad. Your audience is not as close to the ad and is only assured by its repetition. Kevin writes your press release and sends it to 5,000 media contacts nationwide. Even one story can be worth $1,000s in FREE advertising. See Kevin's low-cost package at http://DrNunley.com/. Reach him at mailto:kevin@drnunley.com.KIT is published on the Home 4 Success channel. |
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