Keeping In Touch With My Online Family
ISSN 1710-6214

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The significant challenges that we face today cannot be resolved by the same level of thinking that created them.


KIT #157 : It's Essential You Only Market Products That People Want
Issue:   #157    Date: November 9th, 2004

Publisher's Corner

Lois M. Jeary, www.home4success.com

I went back out on the road with Jimm on Friday and it's been absolutely wonderful getting back in the truck and travelling with my hubby again. The weather was wonderful and the sun was shining. Who could ask for anything more? Just for the record, it's only for this trip to Pennsylvania.

I have a special gift for you today from Trina L. C. Schiller of Trii-Zine. She just wrote an excellent book called Your Beginner's Guide To Syndication. This tutorial shows you how to syndicate and get syndicated in 8 easy steps. You can also brand it with your Quikonnex affiliate information share it with others. You can download it from Trii's site at Your Beginner's Guide To Syndication or download the file from my site at Your Beginner's Guide To Syndication. Thank you Trii and congratulations on a job well done.

Keep in mind that we are on the cutting edge of this technology because of the creators of Quikonnex. Jim Gray and Carolyn Peltier make sure that their publishers know what's what in the rss arena. That is another good reason to attend the meetings on Tuesdays and Thursdays on Yahoo at 8:00 p.m. CST. We hope to see more new publishers there each week. It's well worth the investment of your time. I've been with Quikonnex since the beginning and I'm still learning new stuff.

Today's Feature is It's Essential You Only Market Products That People Want by Willie Crawford. How do you determine which products to sell? Easy, if people want it then you be the one to sell it to them. I've made the mistake several times to offer only what I would want. You have to remember you have a much bigger audience - so if 'they' want it, make sure 'they' buy it from you.

Our Special Feature is a piece entitled A Creed To Live By. While the author is unknown, it's one of my favorites. It offers sage advice on how to get the most out of life - today. Hope you enjoy it too.

Have a great day and keep smiling.

Lois M. Jeary

Publisher, KIT and the Home4Success Channel
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http://www.home4success.com/kit2004.html

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Feature Article

It's Essential You Only Market Products That People Want
Copyright 2004 By Willie Crawford

Is your online business generating the standard of living that you envisioned when you first started? Are you working the hours you want and meeting your income goals? Are people buying the things that you offer them like hotcakes?

If your answer to the above questions is "no" then there's a good chance that you're either marketing the wrong product, or you're marketing it in the wrong way. Countless online marketers are marketing the wrong products and don't even realize it. Let's take a look at why that's so and how you can remedy it.

There is a fairly simple "formula" for determining what products or services you should be offering your customers. I once heard Marlon Sanders express it perfectly. He said, "Whatever they're buying, that's what I'm selling." He meant, he lets his market tell him what they want and that's what he offers them. Brilliantly simple!

Don't offer what you think your market needs or wants. If you do, you going about it all wrong. They don't buy what they need - they do buy what they want. However, they often don't want what you think that they want. So you absolutely must offer what your market * tells you* that it wants and shows you that it is willing to pay for.

Did you catch the second part of that last sentence? The often overlooked factors there are that they must want it, be willing to pay for it, and be able to pay for it. Miss any of these three elements and you have a product that isn't going to make you a success. The part that I see a lot of marketers miss is the third part. They have a product that the market wants but they offer it to segments of the market that can't afford it...or are convinced that they can't afford it.

These marketers go on a crusade trying to convince their market that this product is just what they need and that the product will make their lives perfect. These marketers refuse to acknowledge that even if their market does *need* their product, they won't pay for it. That's a losing formula.

Many marketers who create their own products also do it all wrong. Don't create a product and then go in search of a market. Research the market first to let them prove to you what they really want. You can do this by doing surveys, or observing what is being heavily promoted in the pay per click search engines. You can also notice what problems your market is discussing on discussion forums and in emails. They will often show you a problem that they want solved.

Once you've identified a problem, confirm there is sufficient demand to make it worthwhile for you to create a solution. Make sure that the market for that type of product is not already over-saturated, but don't be afraid of competition. Competition proves that there is demand. When you notice a niche that no one is serving, asks why that might be.

When you see an "unfilled niche," it's very possible that the product idea you have has been tried before and proved not viable. You don't really want to be a "trailblazer" or "pioneer." Top Internet marketers know that pioneers get arrows in their backs. Top Internet marketers "go for the low hanging fruit." Consider fast food restaurants in any major city. They generally locate where all of the other restaurants are and just point out what is different about their cuisine. That gives them a greater chance for success since other restaurants have already validated that the location is a winner.

So the formula that you want to follow is simply to let the market tell you what it wants and then offer it to them. They tell you this everyday if you're really listening. Really listen, and then respond to what they are telling you and you're virtually assured to be a success. Just make your motto, "Whatever they're buying, that's what I'm selling."

-------

Willie Crawford is a corporate president, published author, seminar speaker and host, tele-seminar speaker and host, retired military officer, karate black belt, network marketing trainer, and lifetime student of marketing. He shows people how to actually generate substantial income on-line using very simple systems. An example of such a system can be studied and duplicated at: http://ProfitMagician.com.




Everyday Wisdom
by Dr. Wayne Dwyer

Being bored is a choice. There is no such thing as boredom in the world.

Death is nothing to fear. It is only another dimension.




Inspiration

Honest criticism is hard to take, particularly from a relative, a friend, an acquaintance, or a stranger.
- Franklin P. Jones

To understand the heart and mind of a person, look not at what he has already achieved, but at what he aspires to.
- Kahlil Gibran

There art two cardinal sins from which all others spring: Impatience and Laziness.
- Franz Kafka




Special Feature

A Creed to Live By

Don't undermine your worth by comparing yourself with others; it is because we are different that each of us is special.

Don't set your goals by what other people deem important; only you know what is best for you.

Don't take for granted the things closest to your heart; cling to them as you would your life; for without them, life is meaningless.

Don't let your life slip through your fingers by living in the past or the future; by living your life one day at a time, you live all the days of your life.

Don't give up while you still have something to give; nothing is really over ... until the moment you stop trying.

Don't be afraid to admit that you are less than perfect; it is the fragile thread that binds us to each other.

Don't be afraid to take risks; it is by taking chances that we learn how to be brave.

Don't shut love out of your life by saying it's impossible to find; the quickest way to receive love is to give love.

Don't dismiss your dreams; to be without dreams is to be without hope. To be without hope is to be without purpose.

Don't run through life so fast that you forget where you've been; but, know where you're going.

- Author Unknown




Hot Tip

Tip of the Day- Trouble

The top four things that will get you in trouble on your computer are:

    1. Failing to install anti-virus, keep its signatures up to date, and apply it to all files. A friend of mine was having problems with his computer, so I loaned him my anti-virus CD. He found 12 viruses, but even though it ran a bit better, it wasn't up to par. He couldn't download the latest virus definitions because he hadn't purchased the program. He immediately joined, downloaded the latest definitions and found another 14. His system is now running properly. 2. Opening unsolicited e-mail attachments without verifying their source and checking their content first, or executing games or screen savers or other programs from untrusted sources. How many times do you have to hear this before you believe it. You can open text files or images, but I recommend you open nothing else. 3. Failing to install security patches-especially for Microsoft Office, Microsoft Internet Explorer, and Netscape. This should be done on a regular basis - go to : http://windowsupdate.microsoft.com/default.htm and click on "Product Updates". 4. Not having a Spyware removal package, or if you do, not running it at least once a week. Spyware or Adware can put your computer in a deep world of hurt. If you ever downloaded anything from the Net, especially pirated music, you could be infected. If you don’t have a removal package you can get a free one at: http://www.lavasoftusa.com/software/adaware/

- With Special Thanks to Bob Osgoodby



KIT is published on the Home 4 Success channel.

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Legal Stuff ...

We accept no responsibility whatsoever for the content, profitability or legality of any published articles or advertisements contained within KIT.

And, although all of the articles have been selected for their content, the publishing of such articles within this newsletter does NOT constitute a recommendation of the products or services mentioned or advertised within those articles.

Be responsible! Always do your own Due Diligence before responding to any offer.


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