The significant challenges that we face today cannot be resolved by the same level of thinking that created them.

Hi - I hope everyone is having a terrific week. Hard to believe the kids are back in school and the leaves are starting to change already. Our summer has been the coldest and wettest in the last hundred years. How's that for a 'claim to fame'?

For those of you who may have missed the post about the Microsoft Service Pack 2, take a few minutes to read Microsoft Strikes Again. The link will also take you to a page that will list some of the applications which may no longer work after you install this download. Be sure to make a full backup of all your files before you install this update should you decide to do so.

Are your online advertising campaigns suffering? Do you know why? Today's Feature Article by Bob Osgoodby is Reality Check. Affiliate programs have always been a good way to generate income provided you spend a bit of time creating your own ads. Advertising on the web is a bit different in that if you use all the so called 'canned ads' provided by affiliate programs, you won't get very far with the search engines. They look for good content with something new. They aren't going to list thousands of affiliate sites with the same content.

Craig Lock wrote today's Special Feature, How To Think Your Way To Success. Attitude is so important to our success. As Craig says "If you carry a negative attitude around with you every day, you are closing the doors of opportunities in your life."

Have a great day and keep smiling.

Publisher, KIT and the Home4Success Channel
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http://www.home4success.com/kit2004.html

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Every time you turn around it seems you see another affiliate program which promises you vast riches. They give you all the sales material you need, and even throw in a free web page. How can I loose, one might think. Everything is all set up for me, and all I need is get a bigger PO Box to handle all the checks that will roll in. Your web site will be carried by the search engines, you have the "pre-written" ads ready to go - how can you lose?

A few ads are placed here and there, and the responses "trickle in" but there are few, if any sales. Time for a reality check. If you have seen one affiliate web site for a particular product, service or opportunity, you have seen them all. There are a number of affiliate programs, which have thousands of people who have bit. Why should a person go to your site when they know from the URL (address of your web page) what it is already?

They won't. Am I saying that affiliate programs don't work? No - I am saying that the tools they provide "don't cut the mustard". It is a proven marketing fact that it takes 5-7 exposures to your ad before someone might purchase from you. If you have a "canned" web site, what are the odds of them coming back to you to buy? Slim to none.

So how does a person who is serious about marketing an affiliate program get you to buy from them? First, they "deep six" the affiliate web site as their primary web contact, and create their own. On their web site they provide content which is interesting for anyone who stops by. They also change the content on a regular basis to keep them coming back, and let them know when it does change. They also provide a link to their affiliate web site.

The next step is to try to get a listing on the search engines. Now, think about this. There are most likely several thousand people who have an identical web site to the one you get as an affiliate. What do you think the odds are of someone "stumbling across" your site when surfing the web? Again - slim to none. But if you have your own site, your chances take a giant leap forward. The link to your affiliate site is a minor part of your web site, even though it is where you want them to eventually wind up.

Now - can you use a site that is not your own domain? While not the preferred route to take, it is "head and shoulders" above the link you get from the affiliate program. Most ISP's give you web space free. Learn a little HTML code and you're in business. Or, if push comes to shove, hire someone to do it for you. Let's face it, if I see a URL that I recognize as an affiliate program, and I've been there before, I will simply "click away".

The old saying, that if "salespeople sell themselves first, the sale of their product or service, follows shortly thereafter" is certainly true. Establish yourself on the web and in the newsletters/ezines as someone who can be trusted, and is knowledgeable in their field. If people get to know and trust you, your recommendation to join your affiliate program will carry a lot more weight.

Now that you have control over your web page, you should have a guest book that visitors can sign. Now you have their email address. Folks, these are literally worth their weight in gold. You can now send them email about upcoming events on your web site, and not be accused of spamming.

Run a contest on your web site - the prizes don't have to be off the wall. An ebook (and there are a number available for free) can be your prize - and again more email addresses. Write a free newsletter/ezine and publish it on a regular basis - even more email addresses. As long as there is content of interest, they won't mind a gentle reminder to visit your web site.

Consider a "non-competing" partner to help you with the site or to write articles for the ezine. It makes no difference to you if there is another link to another affiliate program on your site. If they are willing to share the work in return for the link, it is to your advantage. The key here is "non-competing".

So - are affiliate programs a sure thing? If you simply join and sit back waiting for the money to flow, no. If you are a "take charge" type of person and are willing to work a little, it can be a great opportunity.

Did you know that subscribers to Bob Osgoodby's Free Ezine the "Tip of the Day" get a Free Ad for their Business at his Web Site? Great Business and Computer Tips - Monday. Wednesday. and Friday. Instructions on how to place an ad are in the Newsletter. Subscribe at: http://adv-marketing.com/business/subscribe2.htm

If prayer is you talking to God, then intuition is God talking to you.

Don't fear failure so much that you refuse to try new things. The saddest summary of a life contains three descriptions:

• Could have,
• Might have,
• Should have.

You are not here merely to make a living. You are here in order to enable the world to live more amply, with greater vision, with a finer spirit of hope and achievement. You are here to enrich the world, and you impoverish yourself if you forget the errand.
-Woodrow Wilson

The finest gift you can give anyone is encouragement. Yet, almost no one gets the encouragement they need to grow to their full potential. If everyone received the encouragement they need to grow, the genius in most everyone would blossom and the world would produce abundance beyond our wildest dreams.
- Sidney Madwed, Poet and Philosopher

The Vital Importance of a Winning Attitude:

Positive attitudes fuel the fire of achievement in people's lives. Superstars, like boxer Sugar Ray Leonard and Carl Lewis are the epitomies of positive thinking superstar sportsmen. A positive attitude is the single most important factor for success in life. Health-conscious, gym-going people epitomise* positive thinking.

* Like that fancy word, "epitomise", which I'm using so frequently.

Your attitude. Is it "the right attitude? It's something many of us take for granted. "Why should I worry about my attitude?" - you say. "If people can't get along with me, that's their problem."

If you carry a negative attitude around with you every day, you are closing the doors of opportunities in your life. We are all exposed to negative thinking, "poor-attitude" people - they're everywhere. With all the negative input that we receive from our friends, family, bosses, the news and co-workers, maintaining a positive attitude can be difficult ... but it's so important.

When most people hear the words "attitude adjustment", they think about going to the bar for the "happy hour". Those who continually immerse themselves in this nonsense, neglect the real problem themselves. When things don't go right in their live's, they try to escape by not facing reality. People who lead the fitness life-style generally have positive attitudes. They feel good, they look good and those feelings radiate to anyone whom comes into contact with them. The only bars that the fitness conscious care about are bar -bells. They have made a commitment to themselves to stay in shape. It takes the same type of commitment to maintain a positive attitude, although be aware that at times you may have "down days". Then it's up to you to pull your attitude up once more.

Manage your thoughts and you manage your life ... and so stay happy.

Be all that you are CAPABLE of being ... and most importantly, enjoy the journey down "the river of life".

Craig Lock
http://www.craiglock.com/books.html

About the author:
Craig believes in helping others to find their passions and gifts... through encouraging people to reach out for, then accomplish their "wildest" dreams. He truly believes people can overcome obstacles, rise to any occasion, and accomplish their entire dream with RIGHT THINKING and enough FAITH... to become all that they are CAPABLE of being.

Books by Craig Lock are available at:
http://www.bridgeniche.com/southern-african-experience/index.htm and http://www.bridgeniche.com/get-motivated-now/index.html

Have you ever needed to launch multiple programs that weren't on your desktop? Normally, you hit the Start button, Programs, then select the program you want to run. Once that one starts, you go back through and repeat the process for the next progra m. Well, there is a better way.

Next time you need to launch more than one program from your Programs menu, hold down your SHIFT key while you click the program's. The application will launch, but you won't lose the Programs menu and have to start all over.

-> With thanks to Bob Osgoodby of Internet Tip of the Day Subscribe to Tip of the Day

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And, although all of the articles have been selected for their content, the publishing of such articles within this newsletter does NOT constitute a recommendation of the products or services mentioned or advertised within those articles.

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