The significant challenges that we face today cannot be resolved by the same level of thinking that created them.

Greetings all! It's been terrific being back out on the road with Jimm. I'm still amazed by what can be accomplished with an internet connection and a laptop and the QuikView sidebar of course.

Being on the road with Jimm could cause some real nightmares if I had to take 'everything' along with me. I find that one of the best features in Quikonnex in the QuikView sidebar is the fact that it's a bookmark server as well. Think about it for a minute.

Most of us work from desktop computers and it's likely that all of your favorite links are on that computer, right? Now all I have to do is transfer My Favorites to the laptop and import them into QuikView. Once that's done, all I ever need to do is login to QuikView and everything is there right at my fingertips. Man, that's a timesaver. And QuikView let's you set up your bookmarks with keywords too which makes them searchable so if you don't remember where you put the the link or the exact name, but you know what's its about - it's still a snap to find them.

It's unfortunate but Canada seems to be somewhat behind the times when it comes to providing internet access for people who are on the road. That's why today's issue may end up posted a bit late.

Today's Feature comes to us from Bob Osgoodby of Internet Tip Of The Week. Improve Your Ads speaks to all of us. Our online advertising efforts are not meant to 'get the sale' the first time out. We need to create curiosity or peak the interest of our viewers. And this is where a follow up system is important. This is why your headlines are so important - you need to get their attention right away so that they will read through your copy and then follow through with your 'call to action'. Don't be afraid to tell people what you want them to do.

Advertising on the web isn't the same as print media or the television or radio. It takes something special and I'd like to introduce you to Ads-On-Q. The concept is simple. By writing an original article for your product or service, you will be creating content that can be spidered by the search engines. These people are serious about online advertising and all ads will be FTC compliant and no fluff or hype pieces will be accepted. Each advertiser is required to run the Ads-On-Q syndication feed on their websites which will only increase your exposure. Put the power of Ads-On-Q behind your online advertising today and stop paying for advertising that doesn't work.

Affirmation For Today is our Special Feature and comes to us from Steve Goodier. Live life to its fullest each and every day is the message and ties in well with today's Inspirational message about Attitude.

Oh and one more thing before I close off. Armand Morin started something new with CB Clicks and I've included the details in the Hot Tip section. Take a minute to check it out. This could be the viral marketing campaign to end them all.

Have a great day and keep smiling.

Publisher, KIT and the Home4Success Channel
Contact Me Directly

KIT Online Archives
http://www.home4success.com/kit2004.html

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QuikView

An Effective Alternative to eMail

Trying to sell your product or service online differs from all other forms of advertising, and very few people seem to realize that this is completely different from all other traditional forms of advertising. Print media allows the use of attention getting graphics. Radio allows music or jingles, which many people find annoying on a web site, and of course TV provides both visual as well as auditory stimuli.

Now a Web Page can also do this, but you have to get people there to see and/or hear your message. Spending a lot of money for a Web Page that no-one sees is like putting a note in a bottle and tossing it into the Ocean. Sure you may get an occasional person who finds it, but you are not accomplishing your purpose.

You of course can send out your email as an HTML document that looks like a web page. The spammers do it this way, and many people automatically delete any email that looks like this. Face it - most people communicate in text, and when something flashes out of your inbox with graphics and huge headlines, you know it's not from Aunt Tillie.

The bottom line on any advertising campaign is to design your ad so that it gets attention. Classified Ads in the Newspaper are a good place to start in designing your online ad. In order to do this, you will have to examine the classifieds for a few days. Which ones run day after day and are really commercial in nature. They all have something in common, and after awhile you can get to spot them.

OK - with that behind us, we have to get our message across with words - and only words. All "great" ads have three things which make them work. The first is an "attention getter", the second is the "tease" and the third is the "call for action".

A great ad will first get someone's attention. If it doesn't do this, you are wasting your time and advertising dollars. An "attention getter" is basically the title of your ad - you must use powerful words here - FREE GIFT, EARN WHILE YOU SLEEP, I WAS REALLY STUPID etc. are just a few examples. Don't forget that FREE is one of the most powerful of these words. Titles that promise BIG EARNINGS or $$$$ EARN THOUSANDS $$$$ have become passe, and should probably be avoided.

Next we have the "Tease" - your purpose here is not to sell them something immediately. If we were selling a used refrigerator, we might say something about it to get them to call. Our purpose here is to get them to contact us for further information. You give them enough information to pique their curiosity. Don't try to sell them here - you simply don't have enough space to present your offer properly - in fact you could turn off a prospect if done improperly.

Third, we have the "Call to Action" - this is what you want them to do. Online, we only have a few options, but they are very powerful. E-mail to you is one and a visit to your Web Site is another. If you have an 800 number, that could be included, however you will get a lot of "tire kickers" who may not be serious.

Now how do I know I have a "great" ad? That's easy - you get responses. Does that mean sales - no. It means responses. The sales part is a whole different animal.

Remember that it takes at least 5 to 7 exposures, on the average in traditional advertising, to get a customer to "walk through your door". Advertising online is the same. You cannot expect your ads to generate leads if they are only done once or twice, or by using a shotgun approach. Consistency here is the key. Keep your offer in front of your prospects on a regular basis.

Don't be afraid to experiment with your ad copy. Keep a notebook which has copies of your ads with one per page. When you get a response, make a note there and include their E-mail address. Rotate your ads on a fairly regular basis to ensure they are all getting a fair chance. After awhile, you will see which ads are generating the most responses. Discard those that are not, and concentrate on improving those that are.

Did you know that subscribers to Bob Osgoodby's Free Ezine the "Tip of the Day" get a Free Ad for their Business at his Web Site? Great Business and Computer Tips – Monday. Wednesday. and Friday. Instructions on how to place an ad are in the Newsletter. Subscribe at: http://adv-marketing.com/business/subscribe2.htm

"No limit people" don't say, "I'm going to get it all." They say, "I am it all already, but I can grow."

No one knows enough to be a pessimist.

Attitude: Attitude is more important than the past, than education, than money, than circumstances, than what other people think or say or do. It is more important than appearance, skill or giftedness. It will make or break a person, a company, a church or a home.

The remarkable thing is; we have a choice every day regarding the attitude we will embrace for the day. We cannot change our past. We cannot change the fact that people will act in a certain way. We cannot change the inevitable.

The only thing we can do is play on the one string we have, and that is our attitude.

Author Unknown

Ralph Waldo Emerson has accurately said, "One of the illusions of life is that the present hour is not the critical, decisive hour. Write it on your heart that every day is the best day of the year."

Today is an important day. That problem you solve, that decision you make, that time you enjoy can shape your whole life. The way you and I ap­proach today, and each day, is crucial. Our lives are built by a series of days like today.

I discovered an affirmation that can help in living each day fully:

• Today I will live through the next 24 hours and not try to tackle all of life's problems at once.
• Today I will improve myself , body, mind and spirit.
• Today I will refuse to spend time worrying about what might happen if...
• Today I will not imagine what I would do if things were different. They are not dif­ferent. I will do my best with what material I have.
• Today I will find the grace to let go of resentments of others and self-condemnation over past mistakes.
• Today I will not try to change, or improve, anybody but me.
• Today I will act toward others as though this will be my last day on earth.
• Today I will be unafraid. I will enjoy what is beauti­ful, and I will be­lieve that as I give to the world, the world will give to me.

Whether these are the best of times or the worst of times, these are the only times we've got. Live each day fully and you will look back on a life that made a difference.

Steve Goodier's books & newsletter: http://LifeSupportSystem.com.

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Best of all - it won't cost you a thing. Just sign up, choose a keyword and you're off and running. Don't miss out on this one. Check it out:

Marketing tips, strategies and secrets for internet marketing, online advertising and web site promotion that will skyrocket your small, medium or home-based business profits through the roof.

Free trial offer good till August 31st, 2004. Get the details here.

Legal Stuff ...

We accept no responsibility whatsoever for the content, profitability or legality of any published articles or advertisements contained within KIT.

And, although all of the articles have been selected for their content, the publishing of such articles within this newsletter does NOT constitute a recommendation of the products or services mentioned or advertised within those articles.

Be responsible! Always do your own Due Diligence before responding to any offer.