The significant challenges that we face today cannot be resolved by the same level of thinking that created them.

Hi - it's hard to believe we're already into August, isn't it? I hope you are having a wonderful summer. I'm back on the road with my hubby again. We're supposed to be unloading in Calgary today.

I was reading through some of our fellow publishers channels this past week and I came across a couple of interesting ones. The first comes from Joe Sansousie and offers 10 Ways to Promote Your Web Site While Doing Non Business Tasks and you find it an interesting read. Joe offers some interesting ideas that will help keep you promoting your business at all times.

Another fun one was for reasons for signing up for Quikonnex in that you have nothing absolutely nothing to lose. Once you see how easy it is, upgrading to a full publisher is a snap. Check out 1 - 2 - 3 written by James E. Jeary of the Graywolf Channel.

Bob Osgoodby brings today's Feature Article, Your Target Market. Many times we forget or neglect that we are marketing to a specific target audience. A home-based business isn't like to have an appeal to someone interested in say, pets.

Our Special Feature is a verse by Linda E. Knight and is entitled It's Up to You to Make Your Dreams Come True.

Enjoy the issue and have a great day and keep smiling.

Publisher, KIT and the Home4Success Channel
Contact Me Directly

KIT Online Archives
http://www.home4success.com/kit2004.html

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Identifying your target market is one of the things you should have learned in Marketing 101, no matter what school you attended. Many of us attend the "School of Hard Knocks", and if you don't learn it there, you probably never will be successful in your marketing efforts.

Now let's think a little. Would it pay you to advertise sporting goods to people in a nursing home? How about advertising a local fence installation company on National TV?

Why is the answer to both of the above no? Simple - their ads won't reach their target market. Your target market should consist of people who not only need your product or service, but also have the wherewithal to pay for it.

Does the Internet have this same requirement? Sure - while the Internet is worldwide and covers most of the globe, it is probably more important to find your target market there than anyplace else.

Most places you might advertise in don't have detailed demographics on their visitors or readers. Some companies are trying to get this information, but it is a long uphill battle as most people are unwilling to give out personal information on the web.

This is one instance where you have to use some common sense. While you may not have detailed demographics available, there are some things you can do to sharpen the focus a bit. If you were selling a health product geared toward older people, you can automatically rule out the "kiddie sites" or ones that appeal to a young crowd such as the sites where you download free music.

Web Sites or Newsletters that specialize in humor are normally a "no-no" as the grind of getting two or three jokes out a day, will guarantee that they will publish some that will offend somebody. It is also one of the least targeted. Don't get me wrong here. Humor has its place as long as it is in good taste, is not offensive, and is part of a publication that reaches a specific group.

So, using some common sense, you identify either some web sites where you can place an ad, or a newsletter that appears to cater to your potential client base.

The next step is tracking your results. This is where many budding entrepreneurs miss the boat. There are a number of ways to track where your inquiries are coming from. Probably the easiest is to give an email address, which is unique to that ad. If you have your own domain, you most likely have unlimited aliases that all come to the same email address. AOL gives you multiple email addresses, and if all else fails, get yourself a supply of free email addresses.

You can also use the web to help in your tracking. Designing a unique form, which sends you an email for each ad someone responds to, is not an overwhelming task. You can build a keyword right into the form, that the person filling it out will never see, that lets you know exactly where they saw the ad.

Newsletters are a good choice. If a newsletter has been around for awhile, and has a decent number of subscribers, they are doing something right. If your ad is not pulling, odds are either you are in the wrong target market, or have a crummy ad.

The first mistake someone might make is confusing subscribers with potential customers. One newsletter with 500,000 subscribers may produce minimal results, while another with only a thousand or so, may produce a lot. Here is where you have to determine if the newsletter you are considering is reaching your target market.

Many people will throw together a "crummy" ad, and then blame the vehicle they use to advertise it when it doesn't work. If it is reaching your target market, and you have a decent product or service, which is affordable to those you are trying to reach, you will do business. Maybe the "School of Hard Knocks" isn't so bad after all.

Did you know that subscribers to Bob Osgoodby's Free Ezine the "Tip of the Day" get a Free Ad for their Business at his Web Site? Great Business and Computer Tips - Monday. Wednesday. and Friday. Instructions on how to place an ad are in the Newsletter. Subscribe at: http://adv-marketing.com/business/subscribe2.htm

If you are to change a habit, you must be the treatment.

No one can create anger or stress within you. Only you can do that by virtue of how you process your world.

Happiness cannot be traveled to, owned, earned, worn or consumed. Happiness is the spiritual experience of living every minute with love, grace, and gratitude.
- Denis Waitley

Good humor is a tonic for mind and body. It is the best antidote for anxiety and depression. It is a business asset. It attracts and keeps friends. It lightens human burdens. It is the direct route to serenity and contentment.
- Grenville Kleiser

Ability is what you're capable of doing. Motivation determines what you do. Attitude determines how well you do it.
- Lou Holtz

This life is the only one you're given,
Look for opportunities to grow,
and never be discouraged
in your efforts to do so.

Replace your weaknesses with positives;
take life's broken pieces
and re-create your dreams.

Never measure the future by the past;
let yesterday become a memory
and tomorrow a promise.

Begin each day by focusing
on all that is good,
and you'll be in a position
to handle whatever comes along.

Take responsibility for your actions;

never make excuses
for not being the best you can be.

If you should slip,
be comforted by the thought
that we do at times.

Determine your tomorrow
by the choices you make today,
and you'll find yourself living
in joy and triumph.

You've always wanted to be the boss, and now that you're running an Internet business, you finally have the chance. Now start telling people what to do!

I don't mean that you should be rude or condescending. But you should tell people what steps to take that will get them to place an order.

Though most people respond well to motivational sales copy, you can't just end your sales message by listing the benefits of what you offer. After you've told them they need your product and why, don't be afraid to ask for the order outright.

"Don't let another minute pass by without this amazing product! Click here to order NOW!"

By the time they've read your copy, your customers know you're selling something. They already know you want them to buy, but most customers need that final command to actually place the order. They won't be offended or think you're talking down to them. Ending your sales pitch by telling your customer to order is simply an effective way to sell.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or 603-249-9519.

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Legal Stuff ...

We accept no responsibility whatsoever for the content, profitability or legality of any published articles or advertisements contained within KIT.

And, although all of the articles have been selected for their content, the publishing of such articles within this newsletter does NOT constitute a recommendation of the products or services mentioned or advertised within those articles.

Be responsible! Always do your own Due Diligence before responding to any offer.