The significant challenges that we face today cannot be resolved by the same level of thinking that created them.

Hi and welcome to today's issue. Jimm and I got back home a couple of days ago. This last trip was just over 5,200 miles and for the most part, we had a great time. I must admit that I slept better on the road with him than I have in the last eight months at home - it was terrific.

I'm way behind in reading my email so if you've written, I apologize for the delay in getting back to you. That's why I suggest if you want to reach me, send a note to Lois here.

My comments today will be brief today and we'll just get to the rest of the issue.

Willie Crawford presents today's Feature Article, How To Replace Your Regular Income In 30 Days Flat! Willie lays out a pretty straight forward plan in this article. Enjoy!

John Assaraf, better known as The Street Kid, presents today's Special Feature - What Is Optimum Performance? Remember the passion and freedom you felt as a kid when playing? Your creative flare was virtually unlimited - so what happened?

Have a great day and keep smiling.

Publisher, KIT and the Home4Success Channel
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How To Replace Your Regular Income In 30 Days Flat!
Copyright © 2004, Willie Crawford
Internet Marketing How To Workshop.com
http://InternetMarketingHowToWorkshop.com

Did you come on-line looking for a way to supplement your regular income? Did you hope to do as I did and completely replace that unfulfilling, dead-end, depressing, old JOB?

One of my mentors once explained to me that most people who start an on-line business actually want to do something I teach people to do every day. That is - generate $3000 - $5000 per month from a simple product that they quickly and easily create. Many people just want enough extra money to pay all of the bills and not feel like they are constantly RUNNING just to keep up with life!

If I just described you, here's how to do it ... as easy as 1-2-3:

First, find a topic that a lot of others would like to know more about, something that they are already searching for more information on. This could be related to their health, family, security, being liked, being happy, better relationships, better love life, or even their pets.

Confirm that this is a topic that a lot of people are talking about, and that there are questions you could answer in an information product ... a booklet, ebook, audiotape, etc.

If you are not qualified to answer the questions that they're asking, can you research the topic or find an expert to interview?

Survey your potential customers to find out what they really want to know about the topic of interest. They'll TELL YOU what they want to know. Then all you really have to do is answer their questions. To create a can't-lose product, you let them tell you what they are interested in, and then you provide it!

A tool I use everyday for gathering this data is called the ASK database. It allows you to automatically conduct these surveys and analyze the data . You can take a look at this tool and use the special trial I've arranged for you at:
http://www.askdatabase.com/Willie/

After you know what they want to know you simply gather the information and compile it into an information product. It doesn't have to be anything elaborate. I have a friend, Paulette Ensign, who wrote a simple tips booklet entitled "110 Ideas for Organizing Your Business Life." She's sold almost 1 million copies without spending a PENNY on advertising. That's how easy this can be.

If you'd like to know more about how Paulette does this, I've actually arranged for her to teach you how you can do it too. She does periodic tele-classes where she steps you through the process. You can register for her next tele-class at:
http://WillieCrawford.com/paulette.htm

As you create this simple info-product, you create a one-page website telling your customers how and why your product makes their lives better. This product does solve one of their problems, or helps them avoid a pain, doesn't it? If not, don't bother creating it - it won't sell!

Sign up for a Paypal account at Paypal.com and you have a built-in way to accept orders from your website. Paypal is one way for you to accept credit card and electronic check orders. It's not the absolute best way, but is a quick, inexpensive way. Later you can expand to a regular merchant account and integrated shopping cart. You can do this after you've proven the demand for your product exists.

How do you prove the demand for your product in the first place. The simplest way is to run a test campaign at the pay-per click search engines. Spend just a few dollars on a Google AdWords campaign. This allows you to refine your website copy and confirm that people are willing to pay for your information and even how much they're willing to pay.

As you run this AdWords campaign, you make minor changes to your webpage to test price sensitivity and what wording on the page works best. Google AdWords is the single fastest way that I know of to drive highly targeted traffic to your website. You can literally, have visitors coming to your website within half-an -hour of setting up the site.

I won't explain AdWords here in this article since it would take MUICH too long. Instead I will recommend the book where I first learned most of what I know about AdWords from. This is a book by Perry Marshall called "The Definitive Guide to Google AdWords." You can get it and even a free 5-day e-course at:
http://www.1shoppingcart.com/app/aftrack.asp?afid=138586

Also, I encourage you to learn more about the hundreds of ways that you can increase the "conversions" on your website. Something as simple as changing one word in a headline, or ending the price in the number 7 rather than 5, can increase your sales by 50 times. However, this is something that you have to test and refine. To learn all that I know about website conversions, simply visit: http://TheRealSecrets.com

Fast-forward 20 days... and you have your simple booklet which you're selling from your website. You're selling it for $19.97, and $17.97 of that is profit since it's digitally delivered. Your customers just download it to their computer and your expenses are web hosting, credit card processing, and your AdWords traffic generating campaign.

If you sell a measly 6 copies a day that's over $100 a day. That $3000 per month is more than many people I know are earning at a "regular job," and you'll be making it while sitting around watching television!

Through testing little things on your webpage and in your AdWords listing, you double it to 12 copies a day and you're at $6000 per month. You've just replaced that job and you can do it in 30 days or less. The secret is totally immersing yourself in the project, otherwise it will probably take longer.

After you've done this simple plan once, you'll see that you can really do it over and over again. You can create a whole series of these booklets and market them from a whole series of websites. People do it all the time. I do it all the time :-)

All of the elements of the plan laid out above are critical though. Miss any of them and the plan is destined to fail. Most people putting a similar plan into action miss verifying that there IS a demand for their product idea.

Many people also create the perfect product, but market it poorly. Their website doesn't convert well because they just throw something up and start driving traffic to it. Once you have visitors coming to your website you MUST test the various elements in order to improve the percentage of visitors who turn into customers. There are tens of thousand of really great products "dying on the vine" due to poor marketing!

This is a proven plan that I often have my mentoring clients implement. I coach them through the process, but this is what they do. It works for them and it will work for you. It doesn't happen by itself, but just a thorough examination of the entire plan should convince you that it does work. Now you only need to implement it!

Willie Crawford has been teaching others how to build an on-line business since late 1996. Frequently featured in radio, magazine and newspaper articles and interviews, Willie teaches the average guy what the top marketers are doing but seldom talking about. Willie provides detailed how to information in his newsletter, through his personal coaching, and at his annual how to workshop. Learn more at:
http://InternetMarketingHowToWorkshop.com

Thoughts, when properly nourished and internalized, will become a reality in your world of form. Thoughts are extremely powerful things.

Ultimately, there is nothing to forgive, because there is nothing to judge and no one to blame.

He who every morning plans the transactions of the day and follows out that plan carries a thread that will guide him through the labyrinth of the most busy life. The orderly arrangement of his time is like a ray of life which darts itself through all his occupations. But where no plan is laid, where the disposal of time is surrendered merely to the chance of incident, chaos will soon reign.
- Victor Hugo

The best preparation for tomorrow is to do today's work superbly well.
- Sir William Osler

I thatched my roof when the sun was shining, and now I am not afraid of the storm.
- George F. Stivers

This question raises different responses from different people. Have you ever thought about how much better you could be doing in your business or career? What about your relationship with someone you love or the state of your health right now?

I have to admit that at any point in my life, one or more of these areas needs more attention than I give it.

There seems to be so much to do, so much to accomplish, if "more" is the focus.

Let me suggest that the quest for more is a trap. It never stops.

Take your focus to desire, passion and fun. Do you remember when you were a kid and all you wanted to do was play? What was one thing you loved to do that you could do for hours and never want to stop?

Ask yourself why?

If you are like me, then it's because it was fun and exciting and you felt good doing it. It made you happy and you never wanted to stop doing it until you dropped.

We all knew that we could get hurt running, playing, and challenging ourselves. But the reward of having fun, feeling free and the sense of accomplishment was worth the price.

We were born natural risk takers back then. What happened and why is it relevant to optimum performance?

Part of the reason you enjoyed what you did was the "positive feedback" you received from others.

The other more important part is because it was what you wanted to do. It didn't really matter how "good" you were. The "how good" was secondary to just having fun.

It was the times you chose to do what you wanted that was the most fun and exhilarating. It wasn't when someone else said you needed to do or should do something.

Optimum performance can only truly be achieved when "all of you" is in the game. And believe me, life is just a game. You loved playing as a kid and it's time to start playing again.

Just going through the motions in your relationship is so mediocre and not fun. Working in a job or career that you tolerate is not fun. Not earning the income you want is not fun. Not having the energy or health you want is not fun.

What's NOT FUN in your life right now?

So the real question you are now faced with is this ... do you want to have fun again? Do you want to play?

How great would the results be in each area of your life if it were fun again? Well it can be...and will be!

Do not confuse having fun with not putting in effort. You will achieve results in every area of your life in direct proportion to the effectiveness of the effort you put in, not the effort. Do not confuse activity with results.

I want to help you think about why you are getting the results in your life right now, and how to significantly enjoy yourself more so that the results are the by-product of having fun and doing what you love and want to do.

The game of life is about choosing what you really want.

The real trick in having more is in becoming more. It is natural to grow and become more, when we do what we love and what we want.

Optimum performance is about doing the 'right things' really well. You explore the cause of ALL results and the optimum ways to achieve more in less time.

You also explore the physical body's role as well as the mind's in relation to 'optimum performance'.

Right now, I want you to pinpoint the cause of one of your greatest accomplishments to date. Then you can explore what your true potential really is!

Do one thing right now, to move yourself closer to having a great day!

John Assaraf, aka "The Street Kid", shares the exact principles and step-by-step system he used to get free from the street gangs of his youth, to become a multi-millionaire entrepreneur before age 30 in his new book "The Street Kid's Guide to Having it All". FREE reports and newsletter: The Street Kid's Guide to Having it All

Whitelisting is simple: the only messages that should arrive in your inbox are from senders that you want to receive email from. A good whitelist should include email addresses of all family members, clients, friends, and other people with whom you regularly communicate. This can work well for those of you who just use email for social reasons, but you may run into trouble if you shop or do any business via email. If you do, and still want to use a whitelist, be sure to put their URL (web name) in your address book.

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