Keeping In Touch With My Online Family
ISSN 1710-6214

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The significant challenges that we face today cannot be resolved by the same level of thinking that created them.

KIT # 132: What Is Your True Net Worth?
Issue:   #132    Date: May 18th, 2004

Publisher's Corner

Greetings from the Flying J Wi-Fi connection in Nephi, Utah. I love being back on the road with Jimm. I haven't been able to travel with him since July of last year. A big warm welcome to our new readers.

It's been fun travelling with my hubby especially with the sun shining down on us. I've always loved spring and watching everything turn green in the spring and summer. I thought we had lots of shades of green up in Canada with the trees coming into bud, the crops just starting their growth, the grass comes back to life and each possess their own unique shades of green.

Coming further south such as in New Mexico and Arizona as well as California, a whole new range of greens start. From deep and dark to a more sage color and then add the greens of the cactus to the scenario - what a vision. It's all so awesome.

Today's Feature Article takes a look at how your message comes across to people who visit your website. To be honest, I had never considered that I might be alienating 75% of my visitors right off the top. Perish the thought! Learn How To Use Your Own Selling Style comes to us from John J. Taylor and I think you will find it an interesting read. John also offers many suggestions to help you improve your site for all your visitors.

John Assaraf has given me permission to use his article, What Is Your True Net Worth? for today's Special Feature and I think you are going to enjoy it. Rather than looking at your net worth from just a monetary perspective, John shows you how to take a more accurate reading of the whole picture. Credit yourself where credit is due.

Since we expect to cross the border today at Coutts, Alberta it's unlikely we'll be back home much before the weekend. I'll keep in touch from on the road where and when I can.

Have a great day and keep smiling.

Lois M. Jeary

Publisher, KIT and the Home4Success Channel
Contact Me Directly

KIT Online Archives
http://www.home4success.com/kit2004.html

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Feature Article

Learn How To Use Your Own Selling Style
By John J Taylor

If you have discovered even the smallest amount of information about psychology you will know that we all have our own way of interpreting the world. We all have our own unique thinking style and we all make decisions in our own unique way.

Several psychologists have tried to establish a classification system so that they could define us as a specific type of person. Probably the most popular classification system was developed by Elizabeth Myers and Catherine Briggs - it is known as the Myers Briggs Type Indicator, or the MBTI, and it is based on the work of Carl Jung.

The MBTI consists of about 80 questions or statements and will help you to identify which of the 16 "type" descriptions most closely matches the responses that you have given.

And then there are things like horoscopes - simply by knowing your date of birth you can be classified into one of twelve star signs.

I would like you to consider the following and then choose the *one* statement that you feel is most descriptive of your preferences:

  • A. When making decisions you like to have as much information as possible, you will gather the facts and data and thoroughly analyze them in a logical and rational manner. Once you are certain of the facts and you know how everything will work out, you will make the right decision.
  • B. You like to approach things carefully and methodically. You will approach a decision by listing all the positive and negative factors and you will systematically review everything until you are secure in the knowledge that you are making a safe and sound decision.
  • C. You seldom make a decision without finding out what other people feel about it. You have a network of friends and colleagues and you love to talk things over with them before making a decision. You are careful to ensure that your decisions don't have a negative impact on other people. You need to feel comfortable about things before you take action.
  • D. You like to find new and interesting solutions to problems. You tend to move quickly and to take more risks than most other people. You hate getting bogged down in the detail and you much prefer to look at the big picture. Your decisions are often instinctive based on a hunch or a gut feeling. Once a decision is made it's time to move onto something new.

So which of the four statements did you choose?

I have described four completely different and, to some extent, extreme styles. When you visit a web site you will have your own way of evaluating the offer.

Just as you have a preferred hand to write with, you will tend to have a preferred writing style. When writing sales copy if you use one of the above extreme styles you are guaranteed to alienate 75% of your audience!

Take some time to look through your sales copy and see if your preferences are coming through ...

Is your copy written in a logical and rational way with lots of supporting facts and data?

Is your copy written in a systematic way to lead your prospect through a step-by-step process?

Is your copy written to engage with people interactively, do you connect with their feelings and emotions?

Is your copy written to arouse curiosity, does it offer new and innovative solutions and have you provided the big picture?

Converting a prospect to a customer requires an holistic approach; your copy should be written to both appeal to the widest audience and yet to simultaneously speak to each individual in their own language.

John Taylor is the author of "Testing & Tracking" - A Special Report that contains a wealth of information on professional techniques that can boost your conversion rate and increase your profits: http://www.test-and-track.com John also promotes "The Buy Impulse" which describes 26 techniques that can increase your online sales: http://www.Buy-Impusle.com.




Everyday Wisdom
by Dr. Wayne Dwyer

Perhaps you'll be surprised to learn that there is no such thing as a nervous breakdown. Nerves don't break down. People choose to.

Having a plan is not necessarily unhealthy, but falling in love with the plan is a real neurosis ... don't let your plan become bigger than you.




Inspiration

Don't tell them what you did in the past; tell them what you are going to do in the future.
- Stan Musial

The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.
- Alvin Toffler

When I do good, I feel good; when I do bad, I feel bad, and that is my religion.
- Abraham Lincoln




Special Feature

What Is Your True Net Worth?
by John Assaraf

So many people look at their financials as an indicator of their net worth and I frankly don’t agree with this logic.

We are so caught up in our society by seeing how much each of us has financially but the true picture can’t be that shallow or empty. How can we allow green paper with ink on it to define our “net worth”?

Let me walk you through what I see as the real measure of your true “Net Worth.”

Our lives are multi faceted and thank God we are all created with a multitude of talents, abilities and varying interests. What if we started to look at our true net worth by looking at life as it is, and not just through the jaded eyes of finances.

Since we all basically are playing six games simultaneously, lets measure each section and give each one a point factor that determines the “net worth” of each section. The areas to consider are: Spiritual, Relationships, Contribution, Financial, Health and Career.

So for example …

We all have relationships with friends, family, co-workers, maybe kids, etc. So ask yourself on a scale of one to 10, what point value do you give your relationship with …

Your kids, your spouse, your best friends, your colleagues, etc.

Give each one a point value and then move on to another section.

What you’ll find as I have, is that you may be at a 10 in contribution but a 6 financially. Relationships and spirituality may be at a 9 and health may be slightly lagging behind.

In either case, I’ll bet you that when you look at the whole picture rather than just a small part like money, you’ll see that your “Real Net Worth” is much greater than you gave yourself credit for.

We all go through the ups and downs of life and I find it easier to go through them when I refer to an area that is peaking versus an area that is not doing as well. It’s the ebb and flow of life and nobody is impervious to it.

Start to look at yourself and your life on many fronts and you’ll always be able to find an area that you are content with or can quickly improve.

Learn to change what you can and let go of what you can’t.

I wish you a great day and remember to smile; you just might make someone else smile as well.

To You Having It All,

~ John Assaraf, aka The Street Kid
New York Times & Wall Street Journal, Best-Selling Author, Trainer & Entrepreneur
Go to: http://www.TheStreetKid.com Discover My Secrets To Building Multi-Million Dollar Businesses – Guaranteed!
Go to: http://www.TheStreetKid.com/seminars Register For Your F.r.e.e. eCourse The Science Of Making Tons Of Dough




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