The significant challenges that we face today cannot be resolved by the same level of thinking that created them. |
| KIT # 130: Cookies: How To Learn From Your Visitors and Improve Your Website |
| Issue: #130 Date: May 4th, 2004 Hello my friends and welcome to today's issue of KIT. With all the trials, not to mention risk, that email poses to the every day user, I'm still amazed at how many people will put up with such a broken tool in spite of the problems it causes. I guess that's what is meant by not wanting to get out of our 'comfort zone' - email is what we know, right? I'd really like to know what 'you' think. Do you believe email will survive? Please feel free to comment in the 'Comment Box' below. Take a look at some of the big guys. Corey Rudl has created his own rss system and it will cost you $300. Marlon Sanders just came out with a special system for his affiliates and in every audio clip he states flat out - 'don't send an email - contact live help'. These are the guys who built their businesses using email to do it and they know it's no longer effective. You can no longer reach your targeted audience using email. Instead of keeping your head buried in the sand, wouldn't you say that it makes sense to start looking at some of these emerging technologies and understand how you can implement them to build your business? Start now - don't wait until it's too late. I found a couple of very interesting articles by Larry Umlor on the 'Do The Q' channel. "Email In The Crosshairs: Felony Fines and Jail Time!", Part 1 and here's Part 2. It seems the biggest factor in determining whether email is still viable as a method of marketing is simply because 'it's what we know'. People are afraid to take the next step be it weblogs, rss feeds or another effective alternative to email. If you don't see the writing on the wall, your business will suffer. Our Feature Article, Cookies: How To Learn From Your Visitors and Improve Your Website, comes to us from Steve Nash. A lot of people refuse to allow cookies on their computers but they are missing out on the benefits that cookies provide. Quikonnex for instance uses cookies extensively to make our experience much easier. They keep track of our login details, who signs up under us and that kind of thing. Remember, not all cookies are bad. Steve has written an excellent article explaining cookies and has provided all kinds of useful links as well. The 5 Words That Are Ruining Your Life is today's Special Feature by Sopan Greene, M.A. We have all experienced limiting beliefs in one respect or another. And it's usually based on the language we use to express things. The important thing to note is that you can change. Have a great day and keep smiling. Lois M. JearyPublisher, KIT and the Home4Success Channel Get Your Own QuikView Here Feature Article Cookies: How To Learn From Your Visitors and Improve Your Website Copyright 2004 Steve Nash Time for a quick question and answer session. Question: How can you improve your visitors' experiences of your website, AND at the same time learn how to improve your website (or learn how to increase sales)? Answer: Use cookies Cookies? Yes. Let me explain ... => COOKIES EXPLAINEDA "cookie" is simply a small piece of text information which a web server stores temporarily with your web visitor's browser. (Note: cookies are *not* programs.) This means your visitor's browser remembers some specific information which the web server can later retrieve. So cookies simply allow your site to store information on your visitor's computer for later use. A basic example of a cookie in action can be found here - http://www.jsworkshop.com/js3e/list24-1.html Another example is the "online shopping mall" that uses cookies to add items to a user's "shopping cart" as they browse. ==Aside==Here are two examples of how my own sites use cookies (I use them to make sure a pop-up window loads at a set frequency): - Pop-up ONCE ONLY - Pop-up ONCE PER DAY For those interested, the cookie code is stored here => WHY YOUR WEBSITE SHOULD USE COOKIES Basically, cookies allow you to improve a site visitor's experience of your website. I've listed a few examples to show how you can achieve this:
(Do remember though, that people sometimes share computers; some browsers are set to reject cookies; and cookies can be erased.) So not only are cookies an efficient way of keeping track of information, they also help personalise your site visitors' experiences of your website. And that's the point with cookies - how can *you* help your site visitor? No, it doesn't mean you can now invade your visitor's privacy! The use of cookies is often abused by site owners, but this ultimately leads to cookie-blocking software being installed and used; so do set your cookies cautiously, and include a privacy statement on your site explaining your use of cookies! (See below.) => USE THIS COOKIE RESOURCECookieCentral is an excellent resource dedicated to all things Cookie. The site's described as providing "information of persistent cookies, HTTP cookies, cookies with JavaScript, magic cookies, [and] maintaining state with cookies and more." But don't worry if that sounds too technical for you, CookieCentral really is a great place to learn about the pros and cons of using cookies. >From the concept of cookies through concerns about privacy to JavaScript and CGI demo code - you'll find it all at CookieCentral. - http://www.cookiecentral.com/content.phtml?area=2&id=1 => OR VISIT THESE SITES TO LEARN ABOUT COOKIESIf you want to know more about how cookies work, then visit these sites:
As ever, the web is filled with free programs and scripts that allow you to use cookies. Whether you want to use JavaScript, CGI/Perl, PHP or ASP - you can find free resources that help you implement cookies on your site. JavaScript cookies CGI/Perl cookies PHP User Personalization System with Cookies ASP and cookies More and more web users are becoming sensitive to their online privacy. Rightly so. And this includes cookies, and how your site uses them. So do make sure that you understand the issues involved, and set your privacy statement accordingly. This article explains more... You can find out a great deal more about using cookies on your site from the following excellent resources. Just do a search for "cookies" and off you go! Cookies can improve your visitors' experiences of your web site, through personalisation. Using cookies, your site may well run more efficiently too, and could provide you with accurate site statistics helping you deliver just what your visitors are looking for. Just use cookies carefully, so that your visitors benefit! (And continue to learn from the invaluable resources above, and below ;-) !) About the Author: WANT MORE TIPS? Sign-up to his free monthly Build-tips course here! http://www.wise-buys.info/newsletter.shtml#tips Everyday Wisdom by Dr. Wayne Dwyer All the abundance you want is already here. You just have to tune it in. Three things clog your soul -
Inspiration Not everything that can be counted counts, and not everything that counts can be counted. No matter what age you are, or what your circumstances might be, you are special, and you still have something unique to offer. Your life, because of who you are, has meaning. Some of the world's greatest feats were accomplished by people not smart enough to know they were impossible. Special Feature The 5 Words That Are Ruining Your Life by Sopan Greene, M.A. How would you like to stop feeling like your life isn't good enough? (I realize advertisers would go broke if this happened, but it's better for you!) Imagine feeling joyful, whole and complete when you look in the mirror at the end of the day. What if I showed you how you're consciously creating circumstances and beliefs everyday that give you results you aren't happy with? Would you like to change it? It's much simpler than you think. It all begins with the words you choose to use. By changing what you do and don't say, you'll start to create a much brighter future and more peaceful present right now. I'm going to reveal the 5 words to you that are bringing the most stress and frustration into your life. The 5 words I invite you to eliminate from your vocabulary right now are: want, need, can't, should and good enough (okay, these are two words but they're together so lets pretend they're one word for counting's sake). If you just stopped using the word 'want' you would transform your life beyond belief. Do it for just one day. You're going to be amazed at how many times an hour you (and everyone else) says "I want...." When you say "I want..." you instantly create a feeling of lack within yourself. In reality you aren't lacking anything, but when you want something you subconsciously believe that you have a hole that can only be filled by getting what you want. This is the source of a lot of addictions that cause people to consume too much food, sex, drugs, alcohol, entertainment or whatever their personality has a hankerin' for. "Need" is an extreme version of 'want.' You don't anything beyond food, water, shelter, clothing and love. Everything else is icing on the cake. Along these lines it's helpful to remember that more than half of the worlds' population goes to bed hungry every night. So if you think you need a $3,000 HDTV, realize that you would like it but you don't 'need' it. 'Can't' is a limiting belief based on past experience. We all know the past doesn't determine how we create the present or the future, but a lot of us live like it's true. I invite you to re-examine what you think you can't do. I grew up being told that I couldn't do mechanical things because my brother was labeled as the "mechanical one" and I was labeled as the "studious" one. In my twenties I finally challenged that belief because I had to in order to take care of myself. Guess what? When I challenged that theory I discovered I could do a lot of things I never tried because I was always told I wouldn't be able to do them. You've probably heard the phrase "Stop shoulding all over yourself." 'Should' is a word we use to exert power over ourselves and others through guilt. The funny thing is that we tell ourselves what we 'should' do even more than we do it to other people. If you catch yourself before you 'should' on yourself you'll see that the 'should' that feels so important is just another belief that you can choose to change. Our minds are our worst enemies. Our mind are constantly making up stuff about whats good/bad, right/wrong, important/irrelevant, etc. We are run by these beliefs, many of which are arbitrary and constantly changing. Think about an issue that tends to worry you over and over. Why is this worry imprisoning you by creating a ton of stress when a lot of other people aren't even aware of it? We all pick different issues and beat ourselves up about getting these issues done, getting them right, taking care of them etc. They only feel important to us because our minds made up that they're important issues. At the same time we're totally unaware of other issues that other people are constantly worrying about. It's silly and it also causes heart attacks. The most problematic two words ever put together are 'good enough.' What exactly is good enough? Nothing is. Is doesn't exist. It's a subjective choice that's like a carrot on a stick that is impossible to achieve. It moves farther away with every new accomplishment. 'Good enough' is an American complex. It may exist in other countries (though the Spanish language doesn't even have words to describe it), but in America it's in the air we breathe. Most Americans feel like they're 'not good enough.' But if you ask them (or yourself), "What would be good enough?" they're dumbfounded. They don't have an answer as to what signifies achieving 'good enough.' All they know is that they can find millions of other people who appear (key word) to have things they don't have. They think that if they had all these things, maybe they would be good enough ... until they see something else they don't have that they think they want,need, can't get or should have. Again, I invite you to choose one of these words a day to stop using. Catch yourself before the word leaves your lips. If the word gets out simply correct yourself with a powerful positive statement. If you're about to say, "I want to go to the movies," then instead simply say "I would like to go to the movies." or "I choose to go to the movies." Now you're using words that create possibility and express responsibility. Doesn't it feel better when you speak like this? Yes, it does. It's because your speaking from a place of power. It's your life. Choose to create it with words that reflect the responsible, powerful masterful spirit that you are. © 2004 Red To Greene, Inc. All Rights Reserved. ------http://www.InspiredEnoughToChange.com Hot Tip Your Own Whois Now I know not everyone is going to need this tool, but it is kind of handy. Instead of looking to the Whois database you can search right from your own desktop to see whether a name is available. Even better - you can generate a report for the names you do search and keep track of what is available and what isn't. It's a tiny download that you will find here: KIT is published on the Home 4 Success channel. |
Today's Sponsor If you're tired of reading reams of pages in ebooks then something I stumbled across might help you, by a guy you've probably heard of named Marlon Sanders. He's very well known on the net. What it is, is a Marketing Dashboard. The concept is you point, click and follow the steps. So it's literally "point and click marketing". The Marketing Dashboard is divided into 6 steps, with 6 steps each, which makes it a 6 week program with actions you take -- 6 days per week. It's ingenious really. If you've ever thought, "geez, if I just had a simple step by step system, with no fluff or BS to wade through, then I'd be able to really kick things into high gear, make some money and have some fun." Just let the Marketing Dashboard show you the steps to a successful marketing campaign. That's right! Just 'point 'n click your way to sales and profits with the Marketing Dashboard |
Legal Stuff ... We accept no responsibility whatsoever for the content, profitability or legality of any published articles or advertisements contained within KIT. And, although all of the articles have been selected for their content, the publishing of such articles within this newsletter does NOT constitute a recommendation of the products or services mentioned or advertised within those articles. Be responsible! Always do your own Due Diligence before responding to any offer. |