The significant challenges that we face today cannot be resolved by the same level of thinking that created them.

Hi there and how's your week going so far? Good I hope. You know, we keep hearing about viral marketing in terms of working with others and that's a great thing. But what about creating your own little whirlwind viral marketing campaign?

It's not hard you know. Think about the image you want to portray. This is very important if you haven't already selected your domain name. Now tie everything you do into that concept.

Here's what I mean:

Every message you send out should contain a signature line whether just to your website or a product or service. This is often overlooked and is one of the easiest ways to direct people to your website or channel.

In fact, one of our Quikonnex publishers just wrote a story about Fav Icons Made Easy. You can create your own right there. I just recently created my own favorite icon and it's fun seeing your own icon show up in the address bar. Give it a try.

Syndication of your content is an excellent way to share what you have to offer and it's a great way to get listed in the search engines faster as well. Why - because your content is constantly changing and updating. It's so easy to implement and the rewards are great. I've provided step-by-step instructions on my Home 4 Success site.

I don't know if you noticed or not but I now have an International Standard Serial Number for KIT. Take a look at the top of the issue. This helps establish your credibility so if you publish on a regular basis, you might want to consider applying for one. You'll find the registration details for Canada, the U.S., the U.K., Australia and the Netherlands. This registration is particular to weblogs.

All of these things are simple and easy to do and will help to establish you as a responsible business while increasing your web presence. It shows that you are serious about your business. I'm also working on video tutorials to help with some of the computer basics as well as how to utilize some software applications. This library will keep building as I scrounge up some extra time.

Today's Feature Article is Part 2 of What Is Content? by Scottie Claiborne. As you'll read, weblogs are becoming more popular by virtue of their simplicity. Interaction with your readers is much easier as well. You'll find many useful links within this article.

I chose the Quikonnex system because I have a complete content management system with archiving ability, a special communication system in QMTP, the ability to utilize straight text or html as well as the option to use media such as video or audio. The free web conferencing is an added bonus. It's been a snap to tie in my Quikonnex 'direct-to-desktop publishing' channel with my website as well. If you haven't signed up for QuikView yet, do yourself a favor and try it out.

The Benefits and Sacrifices of Home Business Ownership is our Special Feature today. Stone Evans presents a straight forward approach to what is really required of you if you plan on owning your own home-based business.

Have a great day and keep smiling.

Publisher, KIT and the Home4Success Channel
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Both search engines and customers love fresh, updated information. Some people groan at the thought of having to work so hard at adding new content, but it's not as complicated as you think!

Blogs exploded on the scene about a year ago with services like Moveable Type (http://www.movabletype.org/) and Blogger (http://www.blogger.com/) making it incredibly easy for anyone to publish on the web. A blog is basically a series of posts that appear by date posted- the oldest ones scroll off to an archive. It's basically an online journal. Setup is minimal and the interface is easy to learn- it's as easy composing a word processing document and hitting save. BAM. you are a web publisher!

Blogs are a hit with people who like to keep an online journal and personal blogs are a huge part of the blogging community. But blogs aren't just for angst-ridden teens and conspiracy theorists; they can help your business too!

Blogs can be integrated seamlessly into your site so that they have the same look and feel. You can use a blog to publish a running event calendar (http://www.webbwilder.com/blogs/theroad v2/theroad.html) or comment on industry news developments (http://www.searchengineblog.com/). A blog can be strictly professional, announcing specials, daily interest rates, or new product info or it can be casual and create a "personality" for your company.

What can a blog do for your business? Think about what your customers want to know.

Start a newsletter! Ask visitors to sign up for your newsletter (never send unsolicited e-mails) and set up a weekly, bi-weekly, monthly, or quarterly schedule to deliver your newsletter. Then stick with it!

I bought some printer ink online from a vendor that offered me the opportunity to sign up for specials. Every month like clockwork, I get the latest specials in my inbox and it always prompts me to check my supplies before deleting it. If I didn't get that e-mail from them, I would have probably bought the next round from whoever came up in a search!

Your newsletter may be product offerings and specials mixed in with useful product reviews, or it may be a recap of what's going on in your industry. If you aren't a writer, find articles available for reprint in your industry. Make sure the newsletter has some value to the reader. Archive the newsletter on your site for additional content and make the archives available for browsing.

Most webhosts have some sort of mailing list capability, or you can compose and mail your newsletter in Outlook. There are many third-party mailing services that are idea if you plan for a large list- check out Constant Contact ( http://addme.roving.com/).

A forum is an incredible tool for building content and a community. It's not a task to be undertaken lightly; it requires a lot of time and energy and some technical knowledge (or a tech budget!)

If your industry has a need, or your product has a loyal following, a forum is a great tool to build content while drawing like-minded individuals together. A forum is great for market research, technical support, building a fan base, trading ideas and knowledge, and many, many other benefits.

Forums work best when you start off with a core group of people willing to post- no one wants to talk to an empty room! Try to get people from similar business or industry experts to post at your forum. It's exposure for them and helps to build a solid foundation for your information.

If you decide to start a forum, be sure to use one that is search-friendly, such as InvisionBoard (http://www.invisionboard.com/) or phpbb ( http://www.phpbb.com/), and set aside a good chunk of time to promote it and administer it.

Unsolicited feedback is a powerful convincing tool! Let your customers tell other customers why they love you. It's much more compelling than your own claims, if handled well.

There are many ways to handle feedback- the easiest way is to simply set up a form to allow customers to submit their feedback. You can then publish the ones you choose (with permission).

There are many scripts and other software solutions that will allow people to review your products or service online. This can be risky if you aren't willing to take the good with the bad! Used well, it's a powerful selling tool.

Often people can be enticed to write a review or testimonial for your site in return for a link back to their site. This helps them with link popularity but it helps your site as well it shows a real person wrote that review.

Several blog programs come with a "comment" ability built in. This allows general users to create an account and post their comments to your blog. This is something to be careful of as you can get negative comments along with the positive.

This is a great idea that I've seen recently. Using forum software, users submit questions and someone at the company answers them. The Q&A are both published on the site for users to read once they are answered in a "knowledge database". This is less time-intensive than a full-blown forum but a great way to keep a finger on the pulse of what customers want to know while still adding content on a regular basis.

I've often heard the argument, "My site doesn't need to be informational, I just sell things." That may be true! There are plenty of sites that are lean and mean and built to sell; they usually rely on things like PPC advertising and offline promotions for traffic. That's a viable business model and it works well.

But if you are interested in building loyalty and interest in your company as well as repeat business and you want to get increased traffic from the "editorial" or free listings(http://www.rightclickwebs.com/seo/seo-analogy.php ) in the search engines, you have to offer more to your users. If you create a plan for content that offers value and interest to your customers, you can have a site that is built to sell AND drive repeat business.

Scottie Claiborne is the owner of Right Click Web Consulting (http://www.rightclickwebs.com) and the facilitator of the Successful Sites Newsletter (http://www.successful-sites.com). She is a speaker at the Search Engine Strategies conferences and the High Rankings Seminars as well as the Administrator of the High Rankings Forum (http://www.highrankings.com/forum) and a moderator at the Cre8asite Forums (http://www.cre8asiteforums.com/).

You are not a human being having a spiritual experience.
You are a spiritual being having a human experience.

You, yourself, as much as anybody in the entire universe, deserve your love and affection.
- Buddha

Love Yourself
If you had a friend who talked to you like you sometimes talk to yourself, would you continue to hang around with that person?
- Rob Bremer

If you can find a path with no obstacles, it probably doesn't lead anywhere.
- Frank A Clark, author

The Benefits and Sacrifices of Home Business Ownership
Copyright © Stone Evans, The Home Biz Guy
http://www.Home-Business.com

Every morning as people wake up and make the commute to work, many dream of the day when they will finally work for themselves. Every time the boss lets someone know that they must give up their weekend plans for the good of the company, people contemplate the benefits of being the owner of their own business.

Are you one of these people?

If you are, it is important to ask yourself some very important questions before you make the uncertain leap into self-employment.

Many dream of the benefits of home business ownership, but few take into account the sacrifices that must be made to bring the dream to fruition. Please don't make this mistake yourself.

You must approach home business ownership with your eyes wide open. Ask yourself the important questions, and more importantly, answer your own questions openly and honestly.

Are you the type of person who relishes every chance to gather around the water cooler for social interaction?

If so, then home business ownership may not be the right decision for you.

Instead, if you feel that you can be quite content sitting alone at your desk; speaking only to clients and really minding your own home business, then you might have what it takes to succeed as a home business entrepreneur.

If you feel at ease with your own company and don't need a dozen coworkers milling around your desk, then you, too, could savor the freedoms that will allow you and your family, to live the lifestyle you know you want and deserve.

Self-motivation is the key to success when you start a home based business. You need to possess the ability to push yourself ahead. Your drive and determination will be reinforced with every new sale.

The level of success that you will achieve greatly depends on the time and effort you are willing to plow into your new home business. Your organization, planning and marketing skills, will all be put into practice when you embark on your liberating journey from employee, to being your own boss. In fact, you will be the wearer of many hats and gain a wealth of business experience along the way, when you finally make that commitment to work at home.

You will now be the boss. Are you truly able to work independently? Do you have the drive; the tenacity, to persevere with your home based business? Will you be able to invest the necessary time to nurture it, to watch it grow and see it through, from germination to full, glorious bloom? When you're the boss, you are responsible for the success of your home business, from A to Z, from disappointments to victory.

When you work at home, it will empower you to achieve many things you were unable to do when you were stuck working for that tyrant boss. Remember him? He's the guy that wouldn't let you take time off when your baby was sick ... the same guy that called you in to work on Thanksgiving Day.

A home business means that you can take good care of your family and make money from home, simultaneously. You will have the best of both worlds! Just think--no more dirty laundry piling up--you can do it while you work. No more scurrying around at the last minute searching for a babysitter either. And no more worrying about getting fired; you'll be the boss!

Stay positive and focused on your home based business, even if, when sales aren't up to par, you get occasional negative remarks or derogatory comments from people with stuffy, dead-end jobs. Ignore their cutting words and bear in mind that success is the best revenge! Keep your admirable, positive attitude at the forefront and show them what you're made of!

Stone Evans owns the Home Business Resource Directory where you can find everything you`ll ever need to start, run and grow a home based business at: http://www.Home-Business.com

I'd like to take this opportunity to introduce you to Joe Sansoucie. He is the owner of Ultimate Host and he's planning on taking his hosting service to the next level. He's a friendly, helpful and reachable kind of guy. So if you are looking for a host for your website, Joe's the one for you.

Here's an arrow trick to try with word processing programs. Next time you're using your arrow keys to go from one area of a sentence to another (left and right arrows), hold down your CTRL key. Instead of moving one space at a time, you'll go one word at a time.

If you're using the up and down arrows to go from line to line, holding down the CTRL key will make your cursor jump from paragraph to paragraph.

Finally, if you hold down the SHIFT key while you do this (i.e. hold down SHIFT + CTRL at the same time), you select text as you arrow along.

I've tested this in Word for Windows and Wordpad, but it *should* work no matter what word processing program you use.

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