The significant challenges that we face today cannot be resolved by the same level of thinking that created them.

Hi - what a difference a week makes! A week ago it was very cold but the past week has been glorious weather-wise and mostly sunny. Almost all of the snow has been melted away but around these parts, that usually doesn't mean much.

Welcome to new KIT subscribers. I sincerely hope you love this new method of delivery as much as I do.

Today's issue is dedicated to current news - the 'what's happening on the Internet' and how it directly or indirectly relates to your business. It's important to keep abreast of the changes and understand how these changes are relevant.

Our Feature Article discusses the importance of building trust with your clients. Charlie Cook presents 10 Ways to Build Trust and Build Your Business.

As always, be really careful about what you open in your email - especially attached files. These MiMail messages look like they come from PayPal but they don't. The message will suggest your account is about to be terminated and you'll be asked to open the attached program. Delete it and don't open the attachment. You probably won't be affected if you are running a more recent version of Outlook - again just be sure your virus definitions are up to date and don't open unknown attachments. Jim Gray of Grayscales also covered this topic on his channel here: Mimail.C - Worm Steals Your Information.

LOGON also features an article that presents the same sort of scam but uses eBay. You can read about it here: eBay Thief Reveals Tricks of the Trade

I'd also like to wish our U.S. friends and neighbors a Happy Thanksgiving - have a safe and wonderful holiday.

Have a great day and keep on smiling.

Lois M. Jeary
Publisher, KIT
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10 WAYS TO BUILD TRUST AND BUILD YOUR BUSINESS
By Charlie Cook

You wouldn't buy a car if you didn't think it could get you home. And you wouldn't purchase it from a dealer you thought was robbing you blind on the price and might not stand behind it if the engine fell out as you drove it off the lot.

Before making a purchase from you, buyers need to trust that your products and services will do what they are supposed to. Does your marketing help establish the trust necessary to convince prospects to buy from you? If you're struggling to attract clients and customers, use the following tactics to convert prospects to clients.

1. GET TESTIMONIALS
No matter how great your credentials are or how much experience you've had, people pay more attention to what OTHERS have to say about you.

Pick up the phone and call your customers to ask what they thought of your product or service, what they liked about it and how it was helpful. Edit their comments, get their permission to use the comments and then feature these testimonials in your marketing materials.

2. USE ARTICLES INSTEAD OF ADS
We have come to distrust ads and to believe what we read in published articles. Invest your time in writing articles to establish yourself as an expert. If you run ads, include testimonials in them.

3. GIVE SOMETHING AWAY
When you give something to people, regardless of the cost, they are more likely to trust you and return the favor by buying something from you. Use an ebook, article, workshop or free demonstration to build trust.

4. GET REFERRALS
When you need a new doctor, lawyer, plumber, carpenter or a place to eat you ask a friend for a referral. You trust the recommendations of people you know, and in fact, that's how the majority of people find jobs. Don't wait for the occasional referral to come in spontaneously; implement a proactive system to generate referrals.

5. EXCHANGE ENDORSEMENTS
Team up with a business you trust that also targets your market. Get them to include an endorsement of your products and services in their marketing and do the same for them. While a personal referral is ideal, an endorsement is a close second. This tactic can double your marketing reach at zero cost.

6. GIVE EXAMPLES
Tell a story instead of making impersonal and dramatic claims of what you or your product does. Use case studies to tell what you did for whom and the difference it made in their life or their business.

7. PERSONALIZE YOUR MARKETING
Its a common misperception that to sound credible your marketing should be dry and impersonal. People do business with people. You need to help prospects get to know you and trust you. Let your passion and personality come across in your marketing as well as your professionalism. Include a picture of yourself, with a smile, in a prominent place on the first page of your marketing materials.

8. REDUCE PERCEIVED RISK
Buyers' biggest concern is how well your product or service will perform. Providing a guarantee may help, but in most cases its not going to make the sale. Clarify the value you provide and state your commitment to seeing that your clients are not only happy, but ecstatic about your product and services.

9. MAKE CONTACT EASY
If you want clients to get in touch with you, show them how. Put your phone number at the top of your marketing materials and tell them to call. When you call them, give them your phone number again at the end of the conversation and tell them to call. If you have a web site, put a contact form at the bottom of your home page.

10. STAY IN TOUCH
The people you see and talk to on a regular basis are usually the ones you trust the most. Communication isn't the only ingredient for developing trust, but it is a critical one. If you sell services or high end products, a personal phone call is one of the best ways to answer prospects questions, and to establish trust. Contact your prospects and clients regularly and get feedback on what they are concerned about.

You want to convert prospects to clients and clients to repeat clients. Use these ten marketing tactics to build trust and you'll find more prospects buying your products and services.

The author, Marketing Coach, Charlie Cook, helps independent professionals and small business owners attract more clients and grow their business with the 5 Principles of Highly Effective Marketing. Signup for the Free Marketing Guide and the 'More Business' newsletter, full of practical marketing tips at www.charliecook.net

2003 © In Mind Communications, LLC. All rights reserved. Charlie Cook is President of In Mind Communications in Old Greenwich, CT and can be contacted via www.charliecook.net, or by calling 203-637-1118. To get the Free Marketing Guide and the 'More Business' newsletter, full of practical marketing tips go to www.charliecook.net

While this report is good for anyone who wishes to better understand search engine listings and what is needed to make them work for you - it's especially good for the person new to the whole concept of getting listed in the search engines in the first place.

It even contains a couple of things I didn't know and will be sure to implement them on the new site.

It's a simple, straight-forward report that shows you 'how to' get listed and how to do it right. And don't worry - there isn't any fluff or hype - just simple step-by-step instructions. Comes with or without resell rights. Get it here:

Hitting The Search Engines

We love ebooks. But they aren't for everything. So Intellectua.com is focused on giving you content that's not only suitable for this electronic medium, but tailored to provide you with the real benefits that only this medium can truly functionally and cost-effectively deliver!

One of my favorites is How to make a Living From an RV. They have a series on Dream Jobs To Go, Dream Lifestyles To Go and are known for their 3M (Three Minute Tutor) series. Get complete details here:

eBooks With a Difference

Before you speak, ask yourself: Is it kind, is it necessary, is it true, does it improve on the silence?
- Shirdi Sai Baba, Indian saint

Good work done little by little becomes great work. Your house of success will be built brick by brick.
- Max Steingart

A sound mind in a sound body, is a short but full description of a happy state in this world.
- John Locke, English philosopher

Between the challenges of spam filters, ISP filters, email filters not to mention new spam laws, many publishers have quit sending by email and merely announce an online issue or some have quit publishing altogether.

I've put together a collection of articles that you can read to keep you up to date with the "news" in this regard.

One of my favorite publishers, Boogie Jack of Almost A Newsletter, has decided that it just isn't worth the risk to email anymore. His last issue notification to be sent by email for the online edition will be December 15th. He started putting his newsletter on his site and has implemented a one time payment fee to establish his connection with his readers. He offers a detailed description of why he's doing it and the seriousness of these new anti-spam laws and how they will ultimately affect you and your business - it's well worth the read: News and Announcements

jl scott of iCop is planning to implement the same thing with an annual renewal fee for Just Good Business.

Many publishers do present good content. I think some of them are missing the boat though, to be honest. Why keep working with a major tool in your business that has been seriously broken? Can you be certain that your message actually gets through to your subscribers? No, not really.

I'm in the process now of asking the publishers that I subscribe to whether they offer an rss feed so that I can add them to my Awasu channel viewer. This has to be the safest, easiest way I know to receive the information I ask for without being spammed. And it's automatically updated - who could ask for anything more!

If you haven't been following the news, it's time you started or it may just cost you everything. That's not an exaggeration and you won't be able to use the excuse 'but I didn't know'.

Will Anti-Spam Laws Put eMail Marketers On The Endangered Species List? Endangered Species

Spam Has Effectively Put Email Newsletter Delivery Out of Business! eMail Newsletter Delivery Out of Business

How Can eMail Marketers Distinguish Themselves From Spammers? Marketers - Distinguish Yourselves

Every once in awhile, when you’re running an application, Windows gets mixed up, and the title bar at the top gets hidden. You can't grab the title bar with your mouse to move the window, so what do you do.

Well, there is an easy way to resolve this problem.

Click ALT-SPACE, then press the letter "m", and if you still can't reach it with your mouse, use your arrow keys to move the window back to where you want it.

Compliments of Bob Osgoodby
Internet Tip Of The Day

Success With High Ticket Items

Legal Stuff ...

We accept no responsibility whatsoever for the content, profitability or legality of any published articles or advertisements contained within KIT.

And, although all of the articles have been selected for their content, the publishing of such articles within this newsletter does NOT constitute a recommendation of the products or services mentioned or advertised within those articles.

Be responsible! Always do your own Due Diligence before responding to any offer.