The significant challenges that we face today cannot be resolved by the same level of thinking that created them.

To resubscribe or not -- that is the dilemma. The last couple of weeks have shown numerous publishers attempting to have their subscribers 'resubscribe' due to the new spam laws.

Judging by the low number of subscribers who have elected to resubscribe, it's pretty obvious they too are tired of all this nonsense.

Hi there. I hope everyone had a great week. Here in Manitoba, Winter has been trying really hard to make a place for itself.

You've probably noticed over the last couple of weeks that many publishers have been trying to implement "resubscribe" steps for their subscribers. Unfortunately, the subscribers appear to be pretty fed up with all these requests to resubscribe and the response has been pretty negligible for a lot of publishers.

At first glance, it may be rather devastating to see only 1% of your original 10,000 member list reconfirm their subscription. But if you look on the bright side of things, these are probably the people who have been reading your e-zine all along. These are your loyal subscribers so take heart and start rebuilding a good solid readership with them.

Here's an article you might find helpful as it explains how these open rates are determined.

B2B E-mail Open Rates Higher Than B2C
http://quikonnex.com/channel/item/1004/109

In today's Feature Article Craig Lock discusses building a society both from the perspective of his home country New Zealand as well as on the Internet. The Internet provides a means to reach out and share our knowledge -- what we know, with others. He is suggesting that we build a strong, reliable community that can be counted on.

Our Special Feature is entitled Right or Well? This article by Steve Goodier talks about how some people need to be right all the time. How important is being right all the time to you? And is it even healthy?

Have a great day and keep on smiling.

Lois M. Jeary
Publisher, KIT
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At The Cutting Edge Of The New Frontier Of Cyberspace
- by Craig Lock

"The next information revolution is well under way...It is not a revolution in technology, machinery, techniques, software, or speed. It is a revolution in CONCEPTS." - Drucker, 1998

"Money is what fueled the industrial society. But in the informational society, the fuel, the power, is knowledge. One has now come to see a new class structure divided by those who have information and those who must function out of ignorance. This new class has its power not from money, not from land, but from knowledge."
- John Kenneth Galbraith

"The future belongs to those who apply knowledge with innovation and resourcefulness to find new paths - in business and in life."
- Craig Lock and Bill Rosoman

INTRODUCTION:

In this short piece, as we "pioneer in the field of cyberspace", I'm sharing a few thoughts on the place of technology in these early days of the "Knowledge Economy", which may be of interest. My thoughts apply to my little (and "adopted") home country of New Zealand in particular, but I believe the basic (very over-used word!) PRINCIPLES apply world-wide.

Bill Gates once described the "Information Age as the "Wild West of Cyberspace." A few years ago, he also said there would be two kinds of businesses in the year 2001: 1. those online and 2. those out of business!

What is knowledge?

"He who receives an idea from me receives instruction himself, without lessening mine; as he who lights his taper at mine receives light without darkening me."
- Thomas Jefferson

We are becoming ever-more a "knowledge society" - with the rapid diffusion (big word!) and exchanging of huge amounts of information daily. This makes the sheer volume of knowledge difficult to absorb.

A few personal thoughts... I believe NOW is an ideal moment in history to look with fresh eyes at the kind of society we want to create, in a world, where knowledge is replacing the old sources of wealth and power as the driving force in the world's most successful societies.

In recent years we are seeing "little" New Zealand's rapid transition from a pastoral to a knowledge economy (and society), as we are fast "catching and riding the knowledge wave". I believe it's more "an age of wisdom" in sharing information world-wide through the amazing power of the internet.

Businesses MUST "get with the times" and respond by embracing the enormous international opportunities offered by the Internet. It's either ADAPT or DIE ("a slow lingering death").

I believe that we should be finding new paths for social and economic development. New Zealand's economy and society need to be driven far more by knowledge, technology and innovation than in the past. I feel we need to urgently seek a STRATEGY for this "NEW KNOWLEDGE SOCIETY" that we are living in. We should "forge, mould and hew a knowledge society out of the old by catching this immensely powerful Knowledge Wave"... then riding it like the giant waves from the winter storms at Waimea Bay in Hawaii - to the absolute best of our individual abilities.

Here in far-off New Zealand (near the bottom of the world), I believe we have an excellent foundation to be extremely successful in the global economy. However, we must move speedily ahead to be a far more "knowledge-driven" economy; otherwise we could become "also rans" in the ultra competitive global market place.

I truly believe that many New Zealanders have not yet recognised that the Internet is the modern equivalent of the 'freezer ships of yonder', that revolutionised our economy last century. As we enter the twenty-first century, the Internet will be our 'key vessel' for reaching global markets from these far-off "sleepy shores".

In doing this we WILL find new paths for social and economic development. Knowledge is replacing the old sources of wealth and power, as the driving source in the world's most successful societies. We must become a "knowledge export platform"...and that is the vision for my little business, Eagle Productions based in provincial NZ.

In effect, we are creating wealth through the comercialisation of ideas. We are utilizing to the fullest, the amazing creative potential of the human IMAGINATION to reach the world.

"The "digital divide": In the future there will be a widening gap between those with the skills in the new technological age and the "not so well off", those "poor souls", who have not put in the effort to aquire or update their computer and technological skills. It is a matter of using our resources wisely in ths "digital age."

Here in NZ I believe, we need to be driven far more by knowledge, technology, innovation and renovation. The first step in transforming the innovative spirit that allows we "Kiwis" (New Zealanders) to turn no.8 wire into innumerable useful tools around the farm, into a commercial operation. It's simply a matter of "sharpening the pencil" of New Zealand's focus from agriculture to e-commerce.

Refocussing existing economies and enhancing existing products (traditional, such as agriculture and horticulture) through adding value via the world wide web. Utilising the best of the old, yet with the hope and optomism of the "new world".

USE Information Technology with all the amazing powers of the world wide web . With the web and e-mail, we must always keep technology in perspective - by using it for 'ease of communication at the click of a mouse', to make our lives easier and market products and services around the globe efficiently and cheaply in the early days of this "New Age of Wisdom"!

Each individual has a responsibility, a great opportunity, to utilise their utmost potential to gab this "moment in history", this "heartbeat in eternity".

Make technology WORK FOR YOU -: for your (and your family's good, your business and especially your country.

It's the spirit of its people that makes a country, any country, great...so build not walls, but bridges.

Craig Lock
http://www.craiglock.com
http://www.craiglockbooks.com

"It is not what your country can do for you, but what YOU can do for your country."
- charismatic former US President, John F. Kennedy

"The spiritual is stronger than any material force, thoughts rule the world."
- the great and inspirational American philosopher, Ralph Waldo Emerson

"As with humans, a country, any country will become as great as the thoughts, hopes, aspirations and imaginations of ALL its citizens...and the loftier they are, the higher that country will reach in fulfilling its unique potential."
- Craig Lock

"The nations that will be successful in the information revolution may be large or small, and are unfettered as to hemisphere. Assuredly, however, they will have invested in the critical information, computer. social and Internet infrastructures." (McGovern, 1998)

"I couldn't wait for success, so I went ahead without it."
- Jonathan Winters

Books by Craig Lock are available at:
http://www.nzenterprise.com/writer/books.html and http://www.bridgeniche.com/

P.S: Don't worry about the world ending today... it's already tomorrow in "little" scenic and tranquil New Zealand

Time is the coin of your life. It is the only coin you have, and only you can determine how it will be spent. Be careful lest you let other people spend it for you.
- Carl Sandburg (1878 - 1967)

Develop interest in life as you see it; in people, things, literature, music--the world is so rich, simply throbbing with rich treasures, beautiful souls and interesting people. Forget yourself.
- Henry Miller

Remember where you were when you began. It increases your compassion for people just beginning.
- Unknown

Right Or Well?
- by Steve Goodier

I heard a funny story about a cowboy who ambled into the local blacksmith shop and picked up a horseshoe, not realizing it had just come from the forge. To he immediately dropped the hot shoe, shoved his seared hand into his pocket and tried to act nonchalant.

The blacksmith have smiled and asked," kind of hot, wasn't it?"

"Nope," replied the cowboy, "just don't take me long to look at a horseshoe, that's all."

I chuckle at the story because it illustrates the widespread truth that most of us have difficulty admitting mistakes. But even more compelling is are almost universal urge to be right.

I learned of one particular minister who left his pulpit to go to medical school and become a doctor. An old friend saw him several years later and expressed surprise at his career change, but said he assumed it'd been because he could care for people in a more concrete way now that he was practicing medicine.

"Not at all," the doctor responded honestly, "the reasons were purely economic. I discovered that people will pay more money to care for their bodies than for their souls."

Several years lapsed before the friend saw him again and discovered that he had left medicine for law. "What was your reason this time?" The friend asked.

"Simple economics again," replied the ex-minister, ex-doctor attorney. "I learned that people will pay more to prove they are right than to care for either body or soul."

This man discovered something peculiar about human nature people want to be RIGHT. In conflict, most folks want to come out on top. When they are wronged, they want justice. If no justice is forthcoming, they lament about the unfairness of it all and brood in righteous indignation. Many people will go to great lengths to prove that they are right -- and at tremendous cost, not only financially but in other ways.

Being the "injured party" exacts a high toll on physical and emotional health. Some people pay dearly to be right. They stew about the injustice and it eats away their stomachs in ulcers. While they wait for an apology or to be vindicated, they grow resentful and bitter. They obsess on the cause of their pain and allow it to rob them of one of their most valuable assets -- their happiness. In the end, some people discover they paid far too high a price to be right.

The only solution, of course, is to let it go. For it often comes down to one simple and poignant question: Do You Want to Be Right or Well? Truth is, too often you can't be both. But when you let go of being right, you can get on with healing. Let go of being right and you can finally live fully and happily in the present.

Do you want to be right or well? That may be just one of the most important questions you ever answer.

Steve Goodier Publisher@LifeSupportSystem.com is a professional speaker, consultant and author of numerous books. Visit his site for more information, or to sign up for his FREE newsletter of Life, Love and Laughter at http://LifeSupportSystem.com.

'Browse Offline'

This is only for those who are using Internet Explorer.

Here are simple steps that you need to follow in order for you to be able to browse OFFLINE! What you'll learn from this tutorial will certainly SAVE you money.

http://www.resource-a-day.net/resources/browseoffline/ Browse Offline

Your One-Stop Shop:
BuildIt

Special Note: Ken Evoy will be doing a live radio show and you can call in with your questions. "How Can the Web Help MY Business?" on Novemer 7th, 2003.

... or any other question about how to use the Net to either start a new business, grow an existing online one, or to build up a century-old, family-owned, offline shop.

Listen in using your computer. Full details here:
How Can the Web Help MY Business?

Legal Stuff ...

We accept no responsibility whatsoever for the content, profitability or legality of any published articles or advertisements contained within KIT.

And, although all of the articles have been selected for their content, the publishing of such articles within this newsletter does NOT constitute a recommendation of the products or services mentioned or advertised within those articles.

Be responsible! Always do your own Due Diligence before responding to any offer.