For those of us actively working in the advertising business we know it can be a tough nut to crack.

It requires much trial and error to determine whether or not an ad that you have created will be successful. Sometimes the ad may require a small headline adjustment. Other times, adding or removing a word or two can do the trick. And yes, sometimes it's back to the drawing board for a complete re- write.

This is all part of the learning process and aids in our development and expertise in the advertising medium.

It has been said that 'imitation is the most sincere form of flattery'. Now here's the clincher -- imitation or plagiarism? Plagiarize is defined as "to steal and pass off (the ideas or words of another) as one's own; use (a created production) without crediting the source; to commit literary theft; present as new and original an idea or product derived from an existing source".

I feel it is important to share our ideas with each other. This is what helps us grow. Working together as a team is one of the greatest benefits of working online and I've met some terrific people.

In order to work together effectively, there is generally an exchange of ideas back and forth. This interaction usually creates a flood of new ideas. Now when you like someone else's idea, suggestion or ad and plan to implement same for your own benefit, I feel it is only common courtesy to mention this to the other party. Let them know your intent. This is particularly important when you had no part in the creative process.

For instance, I've seen people take my ad, verbatim -- starting with the headline right down to the way I sign off. The only change is their ID Code and their name/e-mail. Now if the 'leader' of the group initiates this practice, a domino effect within that group will start. Where will this end? We are not talking about re-seller or affiliate program ads here.

Personally, I share my ads, my signature files, standard response letters to SPAM, etc. with anyone who asks for my advice or assistance. I am just suggesting that before you up and copy someone else's ad, word for word, you should take a moment and think about it.

So -- imitation, a sincere form of flattery or plagiarism -- you decide! I'd love to hear back from you.

Lois publishes KIT (Keeping In Touch) a weekly ezine with straight forward articles, helpful hints and suggestions, interaction with subscribers and more. Easy to subscribe: KIT Helping you build a successful home-based business one step at a time Home4Success