If you own and operate any type of business that uses email as your method of delivery, you should be paying close attention to the events that are unfolding as I write.

Publishers and subscribers alike are being put through their paces in order to ensure email is received and delivered. It seems that every time you turn around there is a new eliminator for unsolicited mail. Each comes with it's own set of rules for implementation. Is it effective? To a point. Most of the email you don't want arrives in your Inbox anyway while email such as ezines you've asked for are lost in cyberspace. That may sound a touch cynical, but true. Every person who uses one of these systems is responsible for 'training/teaching' it how to work. Until they understand the process, your ezine risks getting lost.

Most publishers are finding it necessary to mis-spell certain words in order to get past today's ISP and email filters. That little trick may work for awhile but it won't last. A responsible publisher should be able to keep their subscribers well informed. An important message about a current scam or con tends to lose something in the translation when it is full of these crazy looking words.

Why are we so accepting of this travesty? The problem is that we are aware email is lacking but instead of trying to fix the real problem, we've been placing 'bandages' on the process in the hopes that the problems will ultimately resolve themselves. It is NOT working.

You've undoubtedly noticed some publishers offer only a link to the latest issue on their website. Others may provide a link to their autoresponder and a website link to the latest issue. And some have been following up a day or two later to suggest that if you haven't received the latest issue, it could be the result of ISP filtering.

The real difficulty here is that these methods still rely on email to deliver that message.

Many publishers have elected to go to weblogs, rss feeds or an online chat medium just so they can communicate and interact more effectively with their group. Can you blame them? The whole purpose of publishing an ezine is to create an interactive platform for your subscribers.

While these options provide a step in the right direction, Quikonnex, released earlier this month, provides a media rich platform in their direct-to-desktop publishing service.

The creators of this service understand what publishers are up against. Using HTML, text, audio or video - you can deliver your ezine right to your subscribers' desktop using any or all of these formats. It's a simple process to convert your current subscribers to your channel subscription. And Quikonnex is backed by an excellent support system. The beauty of this process is that they have completely eliminated email delivery from the equation.

That's right. No more email. No more ISP filters, email filters, mind numbing list maintenance tasks or worries about being cited for sending unsolicted email. Quikonnex provides clean, unaltered delivery of your ezine with none of the hassels at no cost to your subscriber.

I believe the changes that are being implemented today are not a one-shot, 'give it a try' kind of deal. The changes are a solution to the email dilemma we face today. The choice is yours. Do you want to place another bandage on email or do you want a solution?

Lois publishes KIT (Keeping In Touch). A weekly issue arrives directly to your desktop without using email. Each issue is full of helpful hints and suggestions, straight forward articles and offers easy interaction with subscribers. New subscriptions are welcome. Just click Subscribe to KIT

This article may be used in your ezine or published on your website as long as the resource box is included and the links are live. A notice of it's use may be sent to me at: Lois Thank you.

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